Lacy Ogan Email & Phone Number

Portland, OR, US

Portland, Oregon Area

• Develop and execute the communications strategy for Pacific Seafood including B2B and B2C integrated marketing campaigns, internal communications across more than 40 locations, and responsible all crisis communication
• Media relations efforts include developing and maintaining relationships with key trade, industry, and local press through targeted/custom pitches. Media train executives. Prepare and manage all responses to media.
• Manage the relationship for, and develop strategies to leverage, company sponsorships including The Official Meat and Seafood Provider of the Pac-12
• Responsible for sourcing, distributing, and analyzing data and research to inform new product development and marketing campaigns; includes commissioning and analysis of independent research including annual brand.
• Spearheaded the development of Pacific Seafood's Annual Corporate Social Responsibility report including drafting the report annually and associated promotional efforts
• Developed and drove the communications response to COVID-19 to mitigate damage to company reputation and aim to neutralize coverage. Led a cross functional Communications Team from HR, Legal, Government Affairs, and.

Portland, Oregon Area

• A 4-person marketing and communications firm with clients such as a presidential PAC, national nonprofits, and political candidates
• Project managed 9 marketing projects ranging from 1-3 months and budgets of $10k to year-long projects with budgets of $500k+. Managed up to 15 internal and external matrixed employees
• Projects included website development, video, banner ads, Google AdWords, social media, email marketing, and events
• Negotiated creative team resource availability, effectively managed the feedback loop from multiple stakeholders, balanced competing priorities, project scoping, developed creative and strategic briefs, and budget.

Portland, Oregon Area

• A leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations
• Marketing campaign project management included 6 projects ranging from 2-6 months and budgets of $20k-$150k. Managed 3-12 matrixed employees
• Developed and managing budgets, created and maintained timelines, analyzed data to ensure business objects were being met, and delivered client reports
• Strategic development of B2B and B2C integrated communication plans incorporating social media, paid placement, and media relations

Portland, Oregon Area

• A 10-person marketing and advertising firm focused on digital communications for clients such as Bozeman Deaconess Hospital, Mystery Ranch Backpacks, Yellowstone Country, and Bogs
• Project managed the development, design, strategy, and content migration of 6 websites ranging in budget from $10k-$85k over 3-10 months
• Account manager for 5 digital marketing projects including strategy development, management of social platforms, email marketing programs, and online/social media PPC advertising
• Created and maintained detailed project life cycle timelines, develop creative briefs and strategy, managed and prioritized multiple deliverables, coordinate with developers, copy writers, and visual production teams
• Established social media practice and secured five clients

• A 20-person marketing and advertising firm working with clients such as Pacific Continental Bank, Starbucks, REI, Duraflame, and Coldwell Banker Bain
• Created and project managed Facebook pages, ads (digital and print), email marketing, white papers, marketing collateral, and newsletters. Negotiated media buys
• Increased Duraflame’s Facebook Likes by 350 percent and secured 682,000 impressions through blogger relations campaign
• Presented at the Public Relations Organisation International North American Social Media Summit

Greater Seattle Area

• A leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations
• Media relations for Microsoft Zune, Onlineshoes.com, Ultreo the ultrasound toothbrush, Stanley and Aladdin products
• Media coverage for Ultreo was directly responsible for 65 percent of website sales