Tracy is a ‘can do’, holistic leader and business executive specialising in Business Development and Sales & Marketing Strategy for both new technology and emerging markets.. Her real passion for technology and people combined with entrepreneurial thinking have delivered exceptional results for revenue growth and brand leadership for both Businesses and Global Alliances. A recognised IoT thought leader and influencer who has led the commercialisation and deployment of IoT networks globally to solve real-world business issues and bring scale to the IoT.With over 20 years’ experience in senior leadership roles within the low power wireless industry: SVP and member of the leadership Team at CSR Plc. A Founder and SVP at Neul Ltd; serving as Marketing Chair of the Singapore White Spaces Group, representative on the DSA and Marketing Committee Chair of the LoRa Alliance since its inception. She has advised many companies on brand, GTM, sales and product development strategies and has deployed innovative IoT solutions for very diverse vertical applications from flood monitoring through pest control, waste recycling and the ubiquitous ‘connected cow’ that have delivered a ROI.She is an IoT evangelist and has a belief that technology is an enabler for a better World and has authored numerous publications on technology and business strategy and has presented on spectrum, IoT technology and the associated business models globally.