Ssshhh it's a secret...you'll have to wait and see!

• Led corporate brand strategy and implementation for award-winning nurseries, driving brand awareness and engagement and with multi-site application.• Spearheaded innovative marketing campaigns and go-to-market D2C strategies for new acquisitions enabling private equity investment and substantial growth.• Devised and took to market effective value led propositions, including responding to Government regulations and initiatives, resulting in impactful commercial outcomes for the company.• Strategic director of digital transformation to introduce HubSpot CRM with workflow automation into the business across all sites.• Obtained and retained private equity funding through strategic marketing initiatives.

• Led creative planning and delivery of annual opera tours in Europe and UK, collaborating with musical directors and stage management.• Drove strategic planning and contract negotiations with artists and agents, ensuring the company met charitable aims.• Managed recruitment, publicity, budget planning, and event management for Opera Loki.

Digital Marketing Consultant – Studybugs (May-Sep 2021) - a communication platform for children’s health, used by thousands of schools and parents across the UK. A subscription-based SaaS in the education sector.• Provided part-time consultancy support for improvements to digital channels primarily on website and e-marketing campaigns.• Guidance in relation to proposition development and go-to-market strategy for a new digital product launch for parents to book school-parent video meetings.

Roles included:Drama and Film teacher, TASIS, ThorpeDirector of Creative Arts, Cove School, FarnboroughDrama Teacher, Barton Peveril College, Eastleigh

• Led marketing programs for A-level and GCSE subjects like English, Drama, Dance to meet market share targets.• Managed a team to develop and launch new products, including a segmentation model for evidence-based marketing strategies.• Achieved improved ROI and targeted campaigns through the implementation of the segmentation model.

• Developed a whole school proposition and business plan to drive maximum business value and retain core business, collaborating with internal stakeholders and an external agency.• Led the implementation of an external events strategy and a programme related to the English Baccalaureate introduction.• Created a marketing toolkit for engaging with external communities, receiving an AQA Recognition Award for the work.

Management of Gillette Champions account (P&G) and Fairy Liquid - delivering sales promotion activity globally

• Development of a rebrand and launch strategy for Mayfair stockbroker Killik & Co• Brand planning for a new corporate identity for £12billion FTSE100 company TUI Travel plc

• Managed corporate supporter relationships, including Credit Suisse, Conde Nast, KPMG, United Utilities, and more, achieving 91% of £1m revenue target.

• Project management of all advertising (TV, radio, press, outdoor) in Republic of Ireland for L'Oreal, Nestle Cereals, Magnum. (Unilever)• Account managing all experiential activity management for British Telecom, Nescafe, Fujifilm, Heineken, Ikea• Brought in new business from Ikea following successful pitch and then delivered experiential marketing campaign to launch new Ikea store in Dublin• Management of portfolio of promotional staff of 35