Laetitia W. Email & Phone Number

Spark Talent is an influencer talent agency that exclusively serves a roster of digital celebrities & top-tier content creators. Brand Partnerships: Reformation, Sézane, Urban Outfitters, Nordstrom Beauty, Lancôme, Esteé Lauder, The INKEY List, Clinique, Pantene, Grubhub, Dr Pepper, Chips Ahoy!, Hilton, Pinterest, Spotify, + more.

Palo Alto, California, United States

• Designed and launched Patio’s student ambassador program with CEO and Head of Business Operations, building a network of 300+ student ambassadors across 250 schools
• Spearheading strategy and execution of Patio’s first TikTok influencer marketing campaign that reached 6M+ TikTok users and accelerated MAU growth by 100% through diversified content strategy & targeted TikTok ads
• Collaborated with Product Design and Engineering teams to drive adoption of product features with ambassadors and user communities by informing product strategy from user insights
• Facilitated the creation of Patio’s ambassador informational materials and custom CRM trackers to streamline data and task management

• Launched email newsletter campaigns resulting in an average 29.6% open rate and 5.9% CTR
• Designed content on Canva and managed content distributed across Instagram, TikTok, and Facebook through Hootsuite
• Launched Rethink’s first Youtube influencer campaign and researched potential strategic partnerships to increase brand awareness and engagement
• Ideated and composed 6 technical and informational cloud software blog posts

• Activated over 35 influencer campaigns across multiple platforms (Sony Music, National Geographic)
• Presented campaign analysis summaries to clients by consolidating KPI’s (impressions, reach, engagement, clicks)
• Managed offers, contract negotiations, collecting content submissions, and coordinating content approval / feedback
• Developed and managed partnerships with a network of over 500+ influencers, management, and agencies

Newport Beach, CA

• Developed strategies and solutions for business expansion through financial health evaluations and client’s goals
• Created pitch books for clients to understand viability of potential investments and current market trends
• Conducted market research in healthcare, tech and software, and agriculture industries to inform M&A deals

Greater Jakarta Area, Indonesia

• Assisted managers in sales calls for current and potential clients to maintain relations and expand client list
• Reformed sales branding to develop digital advertisements and increase product sales through social platforms
• Contacted local socialites, high-end magazines, and celebrity influencers to collaborate for publicity events and broaden exposure
• Accounted and resolved for variances through AR reconciliation

• Assisted in coordinating with a local farm to provide affordable, sustainable produce to UCLA students
• Developed strategies to educate community about food insecurity