Nathan Lafferty
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Nathan Lafferty Email & Phone Number

Lead Software Engineer at Purpose Brands, LLC
Location: Greater Minneapolis-St. Paul Area, United States 8 work roles 1 school
1 work email found @sebrands.com LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email

Work email n****@sebrands.com
LinkedIn Profile matched
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Current company
Role
Lead Software Engineer
Location
Greater Minneapolis-St. Paul Area, United States
Company size

Who is Nathan Lafferty? Overview

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Quick answer

Nathan Lafferty is listed as Lead Software Engineer at Purpose Brands, LLC, a with 28531 employees, based in Greater Minneapolis-St. Paul Area, United States. AeroLeads shows a work email signal at sebrands.com and a matched LinkedIn profile for Nathan Lafferty.

Nathan Lafferty previously worked as Lead Software Engineer at Self Esteem Brands, Llc and Senior Software Engineer at Self Esteem Brands, Llc. Nathan Lafferty holds Bachelor Of Science - Bs, Computer Engineering from Iowa State University.

Company email context

Email format at Purpose Brands, LLC

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{first_initial}{last}@sebrands.com
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Profile bio

About Nathan Lafferty

Full-stack generalist software engineer. I'm at my best wearing lots of hats in high-trust environments with a smart team.Experienced software engineer leading teams to deliver cross-discipline projects and products. I like to think of myself as an "everything engineer". I've worked as low as debugging electrical diagrams and circuits and as high as architecting global real-time systems in the cloud. Full-stack web dev is my bread and butter with lots of experience in backend C#, javascript/typescript, and your frontend framework of the day.

Listed skills include C#, Angularjs, Rust, Javascript, and 20 others.

Current workplace

Nathan Lafferty's current company

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Purpose Brands, LLC
Purpose Brands, Llc
Lead Software Engineer
Saint Paul, MN, US
Website
Employees
28531
AeroLeads page
8 roles

Nathan Lafferty work experience

A career timeline built from the work history available for this profile.

Lead Software Engineer

Minneapolis, Minnesota, United States

Worked as the primary development resource for Basecamp. Worked with business partners to define and negotiate requirements. Built tools and services used by members and franchisees that helped set the direction for the brand.- Built a workout video authoring system that increased our class video renders from one per week to several per day (Azure Functions, Serverless, Bash/Python scripts, SwiftUI, Premiere Pro, C#)- Built check-in and seating chart apps for members to optimize pre-class staff time and highlight member achievements (NextJS, Typescript, Websockets, Azure Web Apps)- Collaborated directly with the CTO to build a real-time LED lighting system that synced dynamic audio/lighting effects over BLE to multiple lighting controllers at 30fps that made a dramatic improvement on the Basecamp workout experience (Particle Argon, C++, BLE, WiFi, C#)- Built studio iPad app to lead the Basecamp class that controls the dynamic lighting, music, and class videos (SwiftUI, BLE)- Built member signup flows for free and paid classes that became a major lead intake for studios- Owned all monitoring, IaC and CI/CD pipelines for Basecamp (Dynatrace, Terraform, Github Actions)

Senior Software Engineer

Greater Minneapolis-St. Paul Area

Worked primarily on the ACME backend development team working on online signup, global gym access, in-studio admin software, and global billing integrations. Built and maintained tools for both members and franchisees.* Led engineering to upgrade the AF Door Access system that was deployed to 5k locations across 32 countries used by millions of members to access the gym every day* Integrated member mobile devices (NFC, Google Pay/ Apple Wallet, BLE) and hardware components (MCU, RS485, SPI, I2C, WIZNET) to power the Access system* Collaborated with the install team to integrate hardware in clubs and streamline installs for global rollout* Built a localized install tool for installers that reduced call center staff requirements during the global rollout (React, CrowdIn, OIDC/Oauth, Typescript, C#)* Delivered real-time member key system that improved sync time from hours to milliseconds with millions of events per day (Azure Functions, C#, CosmosDB, APNS, event grid)* Achieved worldwide hardware/radio certification in relevant markets (Intertek labs, FCC, CE, CA, NOM, etc.)* Developed gym reservation backend integrations that kept gyms open during COVID (Azure Functions)Worked on the Anytime Fitness members and billing team that developed online signup, global gym access, in-studio admin software, and billing integrations (dotnet, REST, React, Azure Event Bus, Microservices).

May 2019 - May 2022

Software Engineer

- Led a team of engineers to build https://iStatus.com, a distributed network monitoring platform- Developed real-time state, event, and notification system to monitor networks and alert clients- Developed reporting system for clients to gain actionable insight on their networks- Developed a system to securely manage remote hardware devices and updates- Automated hardware build and cooking process to improve customer delivery fulfillment- Improved performance by implementing hierarchical query system (Nested Interval, SQL)- Improved maintainability & reduced outsourcing costs of iOS application by rebuilding it in Swift- Standardized Agile to promote iterative development and improve business feedback- Standardized full-stack TDD/BDD testing (Jasmine/Jest, VS tests) and peer review for the team- Mentored Junior Engineers & SDE Interns to assist in product’s development- Managed backlog & coordinated business / customer requirements with the engineering teamBackend:ASP.NET, C#, Entity Framework, SQL Server, SQL, WebAPI, RESTFrontend: AngularJS, ng2-8, Typescript, Webpack, CSS/LESS/SCSSMonitoring hardware: OpenWRT, application in C, porting to RustCookers: NodeJS, Bash, Raspberry Pi, OpenWRT utilities

May 2015 - May 2019

Web Services Engineering Intern

Ames, Iowa

- Modernized https://okoboji.com to increase site revenue and customer retention- Developed an in-house advertising platform for local businesses and homeowners- Automated hotel Mac PC procurement process for managed services division (Java)Okoboji Stack: ASP.NET MVC, UmbracoCMS, jQuery, Google Maps API, Weather API

May 2013 - May 2015

Skunkworks Developer

- Implemented site-reliability monitoring scripts to integrate with splunk to alert on high ambient/internal temperatures in the server rooms

Oct 2012 - Aug 2013

Solution Center Programmer

Iowa State University

- Managed and fixed bugs for in-house timekeeping and wiki application- Assisted solution center technical support staff as necessary

Aug 2012 - Dec 2012

Equipment Acquisitions Student Employee

- Provided in-person T2 technical support for university staff- Managed university IT hardware receiving. Tagged, provisioned, and imaged hardware

Dec 2010 - Aug 2012
Team & coworkers

Colleagues at Purpose Brands, LLC

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1 education record

Nathan Lafferty education

FAQ

Frequently asked questions about Nathan Lafferty

Quick answers generated from the profile data available on this page.

What company does Nathan Lafferty work for?

Nathan Lafferty works for Purpose Brands, LLC.

What is Nathan Lafferty's role at Purpose Brands, LLC?

Nathan Lafferty is listed as Lead Software Engineer at Purpose Brands, LLC.

What is Nathan Lafferty's email address?

AeroLeads has found 1 work email signal at @sebrands.com for Nathan Lafferty at Purpose Brands, LLC.

Where is Nathan Lafferty based?

Nathan Lafferty is based in Greater Minneapolis-St. Paul Area, United States while working with Purpose Brands, LLC.

What companies has Nathan Lafferty worked for?

Nathan Lafferty has worked for Purpose Brands, Llc, Self Esteem Brands, Llc, Thinix, and Iowa State University.

Who are Nathan Lafferty's colleagues at Purpose Brands, LLC?

Nathan Lafferty's colleagues at Purpose Brands, LLC include Garrett Ebling, Louise Bilek, Mark Weihrauch, Preston Frie, and Anne Fritzke.

How can I contact Nathan Lafferty?

You can use AeroLeads to view verified contact signals for Nathan Lafferty at Purpose Brands, LLC, including work email, phone, and LinkedIn data when available.

What schools did Nathan Lafferty attend?

Nathan Lafferty holds Bachelor Of Science - Bs, Computer Engineering from Iowa State University.

What skills is Nathan Lafferty known for?

Nathan Lafferty is listed with skills including C#, Angularjs, Rust, Javascript, Node.Js, Asp.Net, Sql, and Microsoft Sql Server.

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