Francesca Casadei Email & Phone Number

Milan, It

I lead a team of brilliant strategists working across Creative, Media, PR.My responsibilities include:- Management and growth of the strategic department through a strong share, or better convergence, of skills and expertise among each member leveraging everyone's strenghts and talent.- Lead the strategic output of pitches and new business coordinating the resources involved in the process- Development of relevant business insights throught the analysis of markets issues, emerging trends, technologies and target groups among the communication, creativity and media sphere- Ideation and development of new products, approaches and thought pieces

Milan Area, Italy

My responsibilities include:- Management and growth of the strategic department- Lead the strategic output of pitches and new business coordinating the resources involved in the process- Development of relevant business insights throught the analysis of markets issues, emerging trends, technologies and target groups among the communication and media sphere- Ideation and development of new products, approaches and thought pieces

Milan Area, Italy

I’m responsible for the development of a strategic vision, working across content, creative and media to establish a brand road map that starts with a focus on the client's business objectives, leads to a clear understanding of consumers insights and cascades through all customer touch points, both online, social, mobile and offline.In order to accomplish my role I directly manage a brilliant team of professionals and oversee all the figures involved in the strategic process both for my clients and new business.Main Clients: Chanel, Sky, Artsana (Chicco)

Milan

As Digital Strategy Manager I’m responsible for the development of a strategic vision, working across creative, media and emerging media to establish a brand road map that starts with digital marketing and cascades through all customer touch points, both online, social, mobile and offline.- Lead a digital vision and implementation in our clients strategies. - Maintain and update the digital strategy, paid, owned and earned media, coordinating with stakeholders both internally and externally to ensure its consistency.- Strategically develop tools and services to support new business opportunities.- Be at the forefront of the ever changing digital communication landscape, focusing on social and mobileMain Clients: Sab Miller (Peroni, Nastro Azzurro), Chanel, Grana Padano, FHP Vileda

Milan Area, Italy

As Head of Social I’m responsible for the creation and management of MEC (now Wavemaker) Clients Social Media Strategies and of MEC Social Media Team.In order to do this I’m coordinating with MEC Strategic Department, different Clients teams (Marketing, Product, Innovation, PR, Sales, etc) and all the Agencies and Specialists that are involved in the development of each strategy - project manager, content managers, community managers, developers, analysts - to support their respective missions ensuring objectives achievement. RESPONSIBILITIES- Lead Social Media strategies across clients, both existing and new (new biz and pitches).- Achieve social media business goals - Evangelise and promote a social consciousness through training and knowledge sharing throughout the company and different Clients teamsMain Clients: Sky, Beiersdorf, Hawaiian Tropic, Dolomiti Superski

Bologna

Docente al corso SOCIAL MEDIA MANAGEMENT AND WEB ANALYTICS all'interno del MASTER IN DIGITAL COMMERCE presso la Bologna Business School "Il Master in Digital Commerce, quasi unico nel panorama Europeo, punta a fornire le abilità richieste per diventare un professionista in ambito di canali di distribuzione digitale grazie alla combinazione dell’esperienza della faculty accademica dei docenti della Bologna Business School e l’interazione diretta con le aziende partner, leaders nel panorama digitale come Yoox-Net-A-Porter, Boston Consulting Group, Google, IBM, e WPP.La natura innovativa degli argomenti trova la sua naturale risposta nei metodi didattici innovativi adottati in questo Master, che puntano a stimolare un intercambio costante tra didattica e pratica manageriale e a favorire il lavoro di gruppo per sviluppare un progetto di digital commerce.Il Master in Digital Commerce ha una durata di 12 mesi e le lezioni sono tenute interamente in inglese. Il tirocinio di 600 ore che i partecipanti svolgeranno alla fine del programma, darà la possibilità di affrontare situazioni reali che si verificano ogni giorno nell’ambiente aziendale"

Cariplo Factory - Via Bergognone 34, Milano

Docente al corso di "Digital Marketing - Media and Communication"

Docente al MASTER ONLINE IN SOCIAL MEDIA MARKETING dal 2014.

Digital Strategy• Development of a strategic vision, working across creative, media and emerging media to establish a brand road map that starts with social or digital marketing and cascades through all customer touch points• Generation of insights by analyzing data from different sources: consumer trends and behaviours, brand power & positioning, sales data, paid media spending, social media conversation trends, web analytics, site contents and visibility analysis, qualitative consumer findings, focus groups and interviews.• Ideation of digital-centric communication projectsConsultancy• Advisory & Consulting to media owners in order to define editorial positioning within the media industry, products development or diversification opportunities, especially online, communication strategy, trend scenarios and advertising rate card optimization.Innovation• Analysis of emerging trends, technologies and target groups among the digital sphere and definition of the possible implications within communication strategies.• Write presentations, articles or white papers on emerging media trends and topics, both for internal and external use with methods on how to strategically use them• Supports client teams, new business and pitches and train client and media teams on emerging media opportunities.Main Clients: Kellogg's, Fernet Branca

Strategy• Development of a strategic vision, working across creative, media and emerging media to establish a brand road map that starts with social or digital marketing and cascades through all customer touch points• Generation of insights by analyzing data from different sources: consumer trends and behaviours, brand power & positioning, sales data, paid media spending, social media conversation trends, web analytics, site contents and visibility analysis, qualitative consumer findings, focus groups and interviews.• Ideation of digital-centric communication projectsConsultancy• Advisory & Consulting to media owners in order to define editorial positioning within the media industry, products development or diversification opportunities, especially online, communication strategy, trend scenarios and advertising rate card optimization.Innovation• Analysis of emerging trends, technologies and target groups among the digital sphere and definition of the possible implications within communication strategies. • Write presentations, articles or white papers on emerging media trends and topics, both for internal and external use with methods on how to strategically use them• Supports client teams, new business and pitches and train client and media teams on emerging media opportunities.

Account in Isobar Communications, and in particular in WebA which represents its creative division in Italy.

Project Manager for clients like the Italian Internal Minister, the Police and Philip Morris. Creation, development and management of communication and marketing projects based on technological solutions, both web and mobile. Coordination of the internal resources, partners, suppliers involved in the different steps of the project developement and accounting.

Account Executive for Clients like Cisco Systems, IBM and Motorola. Management of web and mobile projects and coordination for the localization of international communication campaigns.

Specialization (Post Degree), Events Communication

Master (Post Degree), Digital Economy

Marketing And Communication, Marketing, Economics, Communication, Consume Sociology, New Media

Activities and Societies: Grading 110 e lode