Monica Lafuente Email & Phone Number

Florida

Imbed Remy Cointreau's portfolio of exceptional brands through our internal commercial teams and our distributor partner, RNDC. Lead the strategic planning and execution of field marketing initiatives for the largest multi-state division.

Florida, United States

By fostering a high sales performing team, lead the second largest market for Remy Cointreau in sustainable growth and best in class execution.

Florida, United States

Stand up a new team to deliver against the bottom line on our celebrated wine portfolio (Campo Viejo, Brancott, Kenwood & Jacob's Creek), iconic gin brands (Beefeater & Seagrams) and cordials (Hiram Walker).

United States

Shatter expectations of Malibu Rums through strategic business planning and disruptive consumer campaigns. Connect the product journey from consumer love to shopper affinity. Drive excitement with sales teams and customers.

United States

Driving passion through strategic planning and executional excellence for world renowned brands like Jameson Irish Whiskey, The Glenlivet Single Malt Scotch Whisky and Martell Cognac. Maximizing exposure and gaining outsize share of the business with brands like Jefferson’s Bourbon and Avion Tequila.

Florida

Owned resource allocation and the development of planning and activating our best in class spirits portfolio in the dynamic Florida market. While accountable to meeting annual net sales value and volume targets, connected consumers and customers through programming that delivered on the emotional connection of true brand building.

Miami/Fort Lauderdale Area

Driver of change management, leading and supporting the launch of the dedicated selling division for the Pernod Ricard portfolio. Created wiring and processes for a 118 person sales force. Recognized as best in class partnership in the supplier national network.

Miami/Fort Lauderdale Area

Accountable for developing the multi cultural commercial initiative for the East Divison. Forging relationships with internal, distributor and external partners to drive sales and greater brand recognition. Brilliant execution in an often ambiguous environment. Capitalizing on opportunities in the market through leadership, passion, and influencing with skill.

Miami, Fl

Creating and managing marketing and promotional initiatives for various cruise lines and retail duty free customers. Best in class adaptation and implementation of global luxury program for cruise on-trade. Developed a direct report role to drive educational trade agenda on board ships. Developed and adapted pull programs for retail outlets.

Miami/Fort Lauderdale Area

Distributor and key account management. Accountable for sales goals, KPI deliverables and driving innovation to the shelf and to the bar. Over deliver year on year during key sales holidays. Steal share from competitors year round.

Miami, Florida, United States

Event Execution Expert, from staffing to staging and recapping. No event was too big (Key West Fantasy Fest) or too small (whisky tastings at your local liquor store). , A professional who always puts her client (DIAGEO) first, there was no obstacle or last minute challenge I couldn't overcome.