I am one of those who studied hard and began a career in journalism, only to switch to the dark side of PR... Currently Head of Media, PR and Content for Threesides Marketing. They are in Canberra, I am in Sydney. It works, and has done since 2009.With more than two decades of media and PR expertise, I have a valuable network of connections with local, state metro and national media. A talented writer, I am highly skilled at turning mundane content into inspiring stories that get national media attention and exceptional online engagement.At Threesides I regularly engage with editors, news journalists, freelance writers, other PR companies and designers to quickly and effectively secure a story, ensuring successful and productive outcomes. With a passion for writing, I enjoy copywriting, editing and content writing for a range of purposes, audiences and stakeholders including websites, social media, media releases, email marketing, tourism awards and grants applications. Professional development has helped me evolve in my role in media and PR over the years to now encompass all facets of marketing having managed many clients across many industries from the development of strategies, through to delivery, and overseeing all marketing areas including digital, graphic design, social media, video and photography components.I excel in fast- paced, deadline driven environments where shifting focus at short notice is a breeze, and I have a great knowledge of the media. Tourism marketing is a passion, having delivered campaigns for VisitCanberra, Enlighten, Destination Southern Highlands, Yass Valley Tourism, Sapphire Coast Marketing, Twelve Apostles Lodge Walk, Goulburn, Floriade and National Parks and Wildlife Service, and good relationships with Tourism Australia, and STOs/RTOs . I also possess strong experience in food, wine and distillery, and cultural and nature-based product and experience marketing. I have generated coverage on Sunrise, TODAY, Sydney Weekender, Getaway, The Australian, ESCAPE, SMH, The Age, Nine News, WIN networks, ABC radio, TV and digital, BuzzFeed, Concrete Playground, Nova, HuffPost, Gourmet Traveller, The Australian Financial Review and Delicious Magazine. Professional – Australian Society of Travel Writers PR Member since 2003.