Laurie A. Guzda Email & Phone Number

Hawley, Pennsylvania, United States

Ny Metro

Play a vital role in continuous development of brands for a list of clients through marketing and creative efforts. Participate in and develop relationships for art curriculums and curate exhibits. Implement education programs. Partner relationships. • AMSkier Insurance Company: Director/Producer In My Wildest Dreams – a series of mini-documentaries of Dreamers & Doers. The truth of experience to inspire and influence those just beginning their career life adventure. Increased insurance… Show more Play a vital role in continuous development of brands for a list of clients through marketing and creative efforts. Participate in and develop relationships for art curriculums and curate exhibits. Implement education programs. Partner relationships. • AMSkier Insurance Company: Director/Producer In My Wildest Dreams – a series of mini-documentaries of Dreamers & Doers. The truth of experience to inspire and influence those just beginning their career life adventure. Increased insurance revenue 30%.• New Jersey Childhood Cancer Research: Drive Hope Forward campaign, increased license plate sales and donations 33%• The Zipper Junction Project: Branding for an experience & opportunity factory that focuses on Igniting Passions – Leveraging Skills – Building Futures. • Stamford Downtown – writer/director/producer videos, murals/art installations, host of auctions, fundraisers and annual parade. Introduced Portals, a global public art initiative. • Writer/Director: Up & Comedy a Modern Comedy with Rustic Humor, Creepy Peep Show, Tail of the Big Eddy (Bethel Woods Film Festival favorite), Art of Happiness (pilot).• Education Programs: Yellowstone National Park – Children’s Environmental Education Program, Sacred Heart University – Graduate Degree program for teachers - Improv in the Classroom, Various Improv & Creativity workshops nationally for adults, youths (focus on At Risk) and corporate, Community Tapestry Project NEPA – engaging community through art, Palette of Sisterhood – multicultural women art exhibit and education program Show less

The Lodge at Woodloch is a luxury destination spa; a Virtuoso and Four Diamond property with 58 guest rooms. The elegant 40,000 square-foot spa features 27 treatment rooms and a 3,500 square-foot Cardio Weight Studio and Pilates facility. Recognized by Forbes, Spa Finder and Travel + Leisure as a "Top Ten Destination Spa." Independently owned, now managed by Woodloch Resort.Woodloch Resort is a family owned family-friendly property. Recognized by Parent Magazine as a "Top Ten Best… Show more The Lodge at Woodloch is a luxury destination spa; a Virtuoso and Four Diamond property with 58 guest rooms. The elegant 40,000 square-foot spa features 27 treatment rooms and a 3,500 square-foot Cardio Weight Studio and Pilates facility. Recognized by Forbes, Spa Finder and Travel + Leisure as a "Top Ten Destination Spa." Independently owned, now managed by Woodloch Resort.Woodloch Resort is a family owned family-friendly property. Recognized by Parent Magazine as a "Top Ten Best Winter Getaway" (2009). 175 rooms and 8 luxury guest homes are nestled on the shores of a private lake. Woodloch offers year-round amenities and activities. Woodloch Springs is a country club community featuring a par 72 championship golf course and 400 residences - 50 of which are rental properties offering full resort amenities. Real Estate and construction services are also available.Director of MarketingEstablish strategic marketing plan to achieve objectives.Develop and manage marketing operating budget.Attract travel writers, obtain awards and recognition.Within the first three months, increased Lodge occupancy threefold and the highest revenue producing months to date.Increased corporate groups consistently 35% - 55% annually through 2008.Plan and oversee advertising and promotion activities including social media, print, video, online, electronic media, and direct mail.Serves as liaison with outside agencies on ongoing promotional campaigns. Oversee development and production of promotional and collateral material. Ensure effective control of marketing results, and take corrective action to guarantee achievement of marketing objectives within designated budgets.Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.Resolve conflicts and facilitate change in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities. Show less

Call is non-profit theatre company dedicated to performance and education; Co-founded by myself and Lynne Colatrella, Curtain Call continues to thrive and was recently awarded the Best Theatre of Fairfield County.; Was responsible for budgeting, marketing, advertising, publicity, public relations, grant writing and fundraising. Special event creation and promotion. Volunteer recruitment and coordination. Developed and implemented year round children and adult workshops.