In charge of Cambodia (2024), Indonesia (2016-2018), Philippines (2017-Current) and Bangladesh (2018-2023) market and responsible for their revenue performance. Managing team of >15 across the countries in charge. Leading the sales and marketing strategy for growth of market share and awareness of Parkway hospitals' clinical excellence and specialists' expertise. Spearheading patient acquisition through new and existing channel partners including agents, insurance and banking partnership, clubs and associations, and medical affiliation with foreign hospitals. Driving overall digital strategy to achieve business goal via implementation of email, content, social media and search marketing. Assume Philippines as additional market to my existing portfolio in 2017. Managed to reverse the Indonesia market down trend and achieve a 13.6% growth (2016 vs 2017), doubled revenue for Philippine market (2017 vs 2019) and 40% revenue growth for Bangladesh market (2017 vs 2019). Managed to exceed budget target by >110% for 4 consecutive years (2016-2019)

Led and supported the Business Development team. Developed marketing strategy and plans to promote TTSH services to the regional population and TTSH Health Screening, Contemporary Integrated Medicine and Dental services to the local companies and residents. Forged strategic alliance and partnerships with key regional healthcare partners and partnership with local corporations to promote workplace health initiatives.

In charged of Australia, New Zealand, Singapore, Malaysia and Brunei market. Responsible for achieving yearly sales budget and profit target. Formulated the marketing strategy and action plan to grow market share, brand equity and product awareness. Worked with product team for new product launches, promotion programs and campaigns. Took charge of channel distribution, pricing structure and ensured positive ROI on promotion campaigns. Spearheaded the development of new B2B channel including telehealth service providers and corporates, and new B2C channel including ecommerce, electronic stores and departmental stores. Exceed yearly sales budget and profitability with consistent good performance. Assumed Australia and New Zealand as additional markets to my existing portfolio in 2013.

In charged of Singapore and Malaysia market. Took responsibility to achieve yearly sales budget and profit target. Led all sales and marketing strategy to increase product awareness and market share. Drove new lamp development as per market needs and customers' requirement. Worked with engineers in Japan manufacturing plant for new lamp developments. Led the lamp evaluations and performed pre-sales and after-sales service. Engaged distributors to explore new business opportunity and expanded our customer base in Asia. Managed to exceed yearly sales budget and achieve CAGR of 150% and improve the profit margin of 5% to 30%.