David Lai Email and Phone Number
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Pioneering growth at the intersection of strategy, research, insights, analytics, and data science. Enjoy storytelling, problem solving, and building things.
Publicis Collective
View- Website:
- publiciscollective.com
- Employees:
- 685
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President, Head Of Global Data And Analytics TransformationPublicis CollectiveDetroit, Mi, Us
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Evp, Head Of Global Data & Analytics And TransformationPublicis Collective Sep 2024 - PresentNew York, UsArchitect integrated marketing solutions at the intersection of data, analytics, martech, research, and AI that unlock incremental business outcomes.
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Evp, Global Strategy & Insights And AnalyticsCarat Usa Jul 2023 - Sep 2024New York, New York, UsDrive modern marketing growth for General Motors at the intersection of Strategy, Research, Insights, Analytics, and Data Science. -
Svp, Global Strategy & Insights And M1 Audience ScienceCarat Usa Sep 2021 - Jul 2023New York, New York, Us-Lead hybrid team of 20 strategists, researchers and data scientists creating modern marketing solutions for General Motors-Overhauled GM audience strategy using machine learning-enhanced 1st party audiences for 1:1 addressable and mass media activation at scale-Redefined Strategy product to ensure end-to-end audience-first narrative from upstream audience insight through to downstream tactical activation-Author thought leadership on consumer, category and cultural forces like NFTs, KPop, and EV Adoption to demystify emerging trends and inspire activation ideation-Support diversity marketing efforts through analysis and activation consulting to accelerate affinity / share growth with multicultural consumers-Champion best practices with 15+ global markets across Strategy & Insights disciplines for globally consistent, locally relevant marketing excellence
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Director, Global Insight And M1 Audience Science (Merkle)Carat Usa Apr 2019 - Sep 2021New York, New York, Us-Created hybrid team merging analytical horsepower of Merkle Analytics and storytelling chops of Carat Research & Insight to forge integrated audience strategy as part of GM's modern marketing approach
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Director, Global Insight & IntelligenceCarat Usa Aug 2018 - Apr 2019New York, New York, Us•Spearhead strategic planning through creation and implementation of bespoke consumer segmentations to inform media planning across 10+ global markets•Architect primary research studies using numerous methodologies to quantify attitudinal impact of media and fulfill annual learning agendas – primary investigator on 15+ studies per year•Engineer custom business intelligence tools – built enterprise big data warehouse solution for competitive reporting for use by 300+ people across global agency and client teams•Forge value-adding partnerships with global media partners to unlock incremental strategic value that augments client scale and leverage in the media ecosystem•Pioneer Advanced TV practice by scaling addressable TV adoption to all major client divisions – represented work as keynote speaker at 2016 J.D. Power AMR Conference in Las Vegas, NV•Member of high potential Route 500 program, selected from top 5% of organization for career acceleration through training, networking and mentoring intended to groom future leadership
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Associate Director, Global Insight & IntelligenceCarat Usa Jun 2016 - Aug 2018New York, New York, Us
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Supervisor, Insight & IntelligenceCarat Usa May 2013 - Jun 2016New York, New York, Us
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Senior Associate, ResearchCarat Usa Jun 2012 - May 2013New York, New York, Us
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Program SpecialistU.S. Department Of Veterans Affairs Jun 2009 - Jun 2012Washington, Dc, Us -
ResearcherUniversity Of Michigan School Of Social Work Sep 2008 - Apr 2009Ann Arbor, Michigan, Us -
Visiting ResearcherPublic Health Foundation Of India Jun 2008 - Aug 2008Delhi , Delhi , In
David Lai Skills
David Lai Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMarketing And Strategy -
University Of MichiganGeneral Biology And Sociology
Frequently Asked Questions about David Lai
What company does David Lai work for?
David Lai works for Publicis Collective
What is David Lai's role at the current company?
David Lai's current role is President, Head of Global Data and Analytics Transformation.
What is David Lai's email address?
David Lai's email address is dl****@****ich.edu
What is David Lai's direct phone number?
David Lai's direct phone number is +121259*****
What schools did David Lai attend?
David Lai attended University Of Michigan - Stephen M. Ross School Of Business, University Of Michigan.
What skills is David Lai known for?
David Lai has skills like Community Outreach, Public Speaking, Leadership, Strategic Planning, Program Management, Marketing, Event Planning, Problem Solving, Teaching, Advertising, Marketing Strategy, Digital Marketing.
Who are David Lai's colleagues?
David Lai's colleagues are Jessica Dolan, Sofia Zambrano, Chloé Sherman, Shea Riera, Taylor Baroz, Cortez Ervin, Rocara Shakhan.
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