AeroLeads people directory · profile
David Lai Email & Phone Number
President, Head of Global Data and Analytics Transformation
at
Publicis Collective
1 work email found
@carat.com
3 phones found area 212 and 207
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
President, Head of Global Data and Analytics Transformation
Location
Detroit Metropolitan Area, United States
Company size
Who is David Lai? Overview
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Quick answer
David Lai is listed as President, Head of Global Data and Analytics Transformation at Publicis Collective, a with 685 employees, based in Detroit Metropolitan Area, United States. AeroLeads shows a work email signal at carat.com, phone signal with area code 212, 207, and a matched LinkedIn profile for David Lai.
David Lai previously worked as EVP, Head of Global Data & Analytics and Transformation at Publicis Collective and EVP, Global Strategy & Insights and Analytics at Carat Usa. David Lai holds Master Of Business Administration, Marketing And Strategy from University Of Michigan - Stephen M. Ross School Of Business.
Company email context
Email format at Publicis Collective
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{first}.{last}@carat.com
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AeroLeads found 1 current-domain work email signal for David Lai. Compare company email patterns before reaching out.
Profile bio
About David Lai
Pioneering growth at the intersection of strategy, research, insights, analytics, and data science. Enjoy storytelling, problem solving, and building things.
Listed skills include Community Outreach, Public Speaking, Leadership, Strategic Planning, and 9 others.
Current workplace
David Lai's current company
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Publicis Collective
12 roles
David Lai work experience
A career timeline built from the work history available for this profile.
Evp, Head Of Global Data & Analytics And Transformation
CurrentArchitect integrated marketing solutions at the intersection of data, analytics, martech, research, and AI that unlock incremental business outcomes.
Sep 2024 - Present
Evp, Global Strategy & Insights And Analytics
Drive modern marketing growth for General Motors at the intersection of Strategy, Research, Insights, Analytics, and Data Science.
Jul 2023 - Sep 2024
Svp, Global Strategy & Insights And M1 Audience Science
-Lead hybrid team of 20 strategists, researchers and data scientists creating modern marketing solutions for General Motors-Overhauled GM audience strategy using machine learning-enhanced 1st party audiences for 1:1 addressable and mass media activation at scale-Redefined Strategy product to ensure end-to-end audience-first narrative from upstream audience insight through to downstream tactical activation-Author thought leadership on consumer, category and cultural forces like NFTs, KPop, and EV Adoption to demystify emerging trends and inspire activation ideation-Support diversity marketing efforts through analysis and activation consulting to accelerate affinity / share growth with multicultural consumers-Champion best practices with 15+ global markets across Strategy & Insights disciplines for globally consistent, locally relevant marketing excellence
Sep 2021 - Jul 2023
Director, Global Insight And M1 Audience Science (Merkle)
-Created hybrid team merging analytical horsepower of Merkle Analytics and storytelling chops of Carat Research & Insight to forge integrated audience strategy as part of GM's modern marketing approach
Apr 2019 - Sep 2021
Director, Global Insight & Intelligence
•Spearhead strategic planning through creation and implementation of bespoke consumer segmentations to inform media planning across 10+ global markets•Architect primary research studies using numerous methodologies to quantify attitudinal impact of media and fulfill annual learning agendas – primary investigator on 15+ studies per year•Engineer custom business intelligence tools – built enterprise big data warehouse solution for competitive reporting for use by 300+ people across global agency and client teams•Forge value-adding partnerships with global media partners to unlock incremental strategic value that augments client scale and leverage in the media ecosystem•Pioneer Advanced TV practice by scaling addressable TV adoption to all major client divisions – represented work as keynote speaker at 2016 J.D. Power AMR Conference in Las Vegas, NV•Member of high potential Route 500 program, selected from top 5% of organization for career acceleration through training, networking and mentoring intended to groom future leadership
Aug 2018 - Apr 2019
Associate Director, Global Insight & Intelligence
Jun 2016 - Aug 2018
Supervisor, Insight & Intelligence
May 2013 - Jun 2016
Senior Associate, Research
Jun 2012 - May 2013
Program Specialist
Jun 2009 - Jun 2012
Researcher
Sep 2008 - Apr 2009
Visiting Researcher
Jun 2008 - Aug 2008
Team & coworkers
Colleagues at Publicis Collective
Other employees you can reach at publiciscollective.com. View company contacts for 685 employees →
MD
Matthew Delaney
Colleague at Publicis CollectiveJersey City, New Jersey, United States
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AB
April Blankenship
Colleague at Publicis CollectiveNew York City Metropolitan Area, United States
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KC
Kacey Cerretani
Colleague at Publicis CollectiveDetroit Metropolitan Area, United States
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DD
Diana D.
Colleague at Publicis CollectiveGreater Chicago Area, United States
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SR
Shea Riera
Colleague at Publicis CollectiveSterling Heights, Michigan, United States
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AB
Amanda Brandell
Colleague at Publicis CollectiveNew York City Metropolitan Area, United States
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KJ
Kaitlyn Jacques
Colleague at Publicis CollectiveRoyal Oak, Michigan, United States
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JR
James Ryan
Colleague at Publicis CollectiveWestland, Michigan, United States
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MS
Melanie S.
Colleague at Publicis CollectiveChicago, Illinois, United States
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AM
Andrea Mowery-Donahue
Colleague at Publicis CollectiveNew York, United States
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Matthew Delaney
Colleague at Publicis CollectiveJersey City, New Jersey, United States
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AB
April Blankenship
Colleague at Publicis CollectiveNew York City Metropolitan Area, United States
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KC
Kacey Cerretani
Colleague at Publicis CollectiveDetroit Metropolitan Area, United States
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DD
Diana D.
Colleague at Publicis CollectiveGreater Chicago Area, United States
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SR
Shea Riera
Colleague at Publicis CollectiveSterling Heights, Michigan, United States
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AB
Amanda Brandell
Colleague at Publicis CollectiveNew York City Metropolitan Area, United States
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KJ
Kaitlyn Jacques
Colleague at Publicis CollectiveRoyal Oak, Michigan, United States
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JR
James Ryan
Colleague at Publicis CollectiveWestland, Michigan, United States
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MS
Melanie S.
Colleague at Publicis CollectiveChicago, Illinois, United States
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AM
Andrea Mowery-Donahue
Colleague at Publicis CollectiveNew York, United States
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2 education records
David Lai education
Master Of Business Administration, Marketing And Strategy
University Of Michigan - Stephen M. Ross School Of Business
B.S., General Biology And Sociology
University Of Michigan
FAQ
Frequently asked questions about David Lai
Quick answers generated from the profile data available on this page.
What company does David Lai work for?
David Lai works for Publicis Collective.
What is David Lai's role at Publicis Collective?
David Lai is listed as President, Head of Global Data and Analytics Transformation at Publicis Collective.
What is David Lai's email address?
AeroLeads has found 1 work email signal at @carat.com for David Lai at Publicis Collective.
What is David Lai's phone number?
AeroLeads has found 3 phone signal(s) with area code 212, 207 for David Lai at Publicis Collective.
Where is David Lai based?
David Lai is based in Detroit Metropolitan Area, United States while working with Publicis Collective.
What companies has David Lai worked for?
David Lai has worked for Publicis Collective, Carat Usa, U.S. Department Of Veterans Affairs, University Of Michigan School Of Social Work, and Public Health Foundation Of India.
Who are David Lai's colleagues at Publicis Collective?
David Lai's colleagues at Publicis Collective include Matthew Delaney, April Blankenship, Kacey Cerretani, Diana D., and Shea Riera.
How can I contact David Lai?
You can use AeroLeads to view verified contact signals for David Lai at Publicis Collective, including work email, phone, and LinkedIn data when available.
What schools did David Lai attend?
David Lai holds Master Of Business Administration, Marketing And Strategy from University Of Michigan - Stephen M. Ross School Of Business.
What skills is David Lai known for?
David Lai is listed with skills including Community Outreach, Public Speaking, Leadership, Strategic Planning, Program Management, Marketing, Event Planning, and Problem Solving.
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