Laine Ferguson Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

As an Account Executive at Major Tom, I partnered with clients to drive sales growth through targeted digital solutions. I took a consultative approach, focusing on website development, paid media, branding, and digital marketing, to build long-lasting relationships and deliver solutions aligned with their business goals. I also actively pursued new opportunities through successful RFP responses.

Vancouver, British Columbia, Canada

Major Tom is a full-service digital agency with offices in Vancouver, Toronto, New York, and Los Angeles. Major Tom helps organizations thrive in an increasingly complex digital landscape, providing services in strategy, design, development, and marketing. We create clarity in chaos.As a Digital Project Manager at Major Tom, I successfully led the scoping and execution of diverse website development and branding initiatives for a wide range of clients. My expertise included:Client Collaboration: Built strong relationships with clients across various sectors, to understand their unique project needs and support their business and growth objectives.Strategic Planning: Developed comprehensive project plans, timelines, and budgets for complex web projects, leveraging project management software (Mavenlink, Asana, Slack integrations) and collaborating closely with QA teams to ensure rigorous technical, UX, and accessibility testing.Team Management: Oversaw cross-functional teams of creatives, designers, developers, content writers, and third-party contractors, fostering effective collaboration and communication.Quality Assurance: Partnered with QA teams from project initiation to launch, ensuring the release of high-quality websites and brand assets.Client Education & Presentations: Delivered impactful presentations to introduce project deliverables, lead workshops, and gather valuable stakeholder feedback.Client Success: Empowered clients through training and support, ensuring their long-term success with their digital platforms.

Vancouver, Bc

Reporting to the VP of Business Development & Strategy and Manager of Marketing & Special Projects, I managed the online and digital presence for multiple corporate brands and programs. My role focused on developing marketing strategies, overseeing the creation of effective campaigns, and managing their implementation.Core ResponsibilitiesProject Management: Led the full lifecycle of digital marketing projects, ensuring projects were prioritized in accordance with our business objectives and budgets. Coordinated resources and managed timelines for various initiatives.Marketing Strategy: Created online marketing initiatives to support existing and new programs while generating new business opportunities and program engagement. Supported event planning, promotion, and lead generation.RFP Response & Government Compliance: Collaborated with internal teams and partner agencies to prepare and respond to Provincial and Federal Government RFPs. Ensured all program and service marketing initiatives adhered to contractual, legal, and regulatory guidelines.Analyzing and Reporting: Analyzed performance metrics for digital assets and campaigns, preparing quarterly and annual reports, including project managing contract reporting.Digital Marketing: Coordinated digital advertising across platforms (Google AdWords/Display/Re-Marketing, LinkedIn, Facebook, Instagram, Twitter). Developed and distributed targeted email campaigns (B2B and B2C).Online Presence: Managed all aspects of website updates, development, maintenance, and SEO, ensuring adherence to healthcare and employment services compliance standards. Designed and launched conversion-optimized landing pages.Social Media: Supported social media strategy and team collaboration across corporate and program channels.

North Vancouver

Inspiring people to live happier, healthier lives… one plié at a time!

Richmond, Bc

Reporting to the VP of Business Development, I served as the key liaison between clients and our web/iOS development teams, driving effective communication throughout the sales and development process.Core ResponsibilitiesClient Success: Delivered product training, onboarding, and support to key stakeholders and end-users, fostering lasting client relationships.Business Development: Identified and pursued sales opportunities in mobile applications (iOS, Android, Windows) and responsive web design.Project Management: Oversaw project scoping, milestones, budgets, and deliverables. Prepared post-launch reporting, and coordinated testing requirements with the QA team.Leadership Engagement: Liaised with leadership to ensure alignment on our sales and production pipelines.Technical Support: Provided holistic customer support for web hosting clients and administrators across various platforms (email, cloud, VPS, dedicated servers).

Richmond, Bc

As Sales and Project Manager at Delta Biz, I supported our executive, web development teams and external consultants to deliver projects on time and within scope.Core ResponsibilitiesClient and Team Liaison: Acted as the primary point of contact for all stakeholders, ensuring smooth communication and collaboration among clients, designers, content writers, third-party services, and the development team.Sales and Project Initiation: Prepared project proposals, quotes, contracts, and actively participated in sales meetings with prospective and existing clients.Staffing: Supported the hiring process by creating job postings, screening candidates for technical skills and company culture fit, and conducting interviews.Technical Expertise: Utilized various tools for project management (Basecamp, Harvest, etc.), web development (WordPress, CMS), and business operations (Quickbooks, MS Office).Legal Support: Supported the preparation and filing of documentation for a BC Small Claims Court case, demonstrating attention to detail and problem-solving.Client Training: Empowered clients through remote and in-person training in Content Management Systems, web applications, and eCommerce solutions.

Richmond, Bc

Delivered exceptional customer support by troubleshooting email, website development, and hosting issues. Actively managed administrative operations including bookkeeping, invoicing, payroll, and tax/source deduction preparation. Coordinated seamless website migrations and onboarded new clients."