Laís Oliveira Paschoa Email & Phone Number

Rio De Janeiro, Brazil

Rio De Janeiro, Rio De Janeiro, Brasil

Enhanced user authentication flows, increasing login success rates and reducing support tickets. Here are some of the key results:➕ A 10% increase in login success rate;➕ A 24% increase in conversion rate;➕ A 16-point increase in the NPS of the flow;➖ A reduction of 24,000 support tickets.

Working in the Rede's post-sales squad, handling legacy customer flows. Key responsibilities included:• Connecting with cross-functional teams to gather necessary information for requests.• Negotiating and advocating for scope with Product Owners and stakeholders.• Developing a negotiation flow for credit advance (Rede's primary product).

Developed a new design system and gamification features for Cointimes' white-label app, boosting user engagement from day one. Led the design process from discovery to launch, collaborating closely with the development team.Key achievements:➕ 26% increase in active users;➕ 28-minute boost in user retention.

Led the design of the Porto Seguro Sales Hub, focusing on core functionalities like login, cart, and checkout. Also, owned the Travel Insurance product design.Key contributions included:• Conducting in-depth flow mapping and exception handling;• Establishing a reusable UI pattern for all Porto products;• Partnering with cross-functional teams to bring designs to life.

Product Designer in the billing and payments area of the TradeMap platform.✅ Defining, prioritizing, and aligning requirements with the Product Owner.✅ Ideating new features in the billing area to reduce friction in the purchasing process.✅ Introducing and studying new payment methods on the platform.✅ Agile methodology, design thinking, design critique.✅ Applying and disseminating the double diamond.✅ Mapping new flows.♨️ Software used: Figma and Miro.

Led the design of improvements to a platform empowering Brazilian pharmacy entrepreneurs. Key accomplishments:✅ Conducted in-depth user research to identify opportunities for enhancements.✅ Established key performance indicators to measure design effectiveness.✅ Designed and implemented new user flows to streamline processes.✅ Built a scalable design system to ensure consistency across the platform.✅ Collaborated with stakeholders to validate design solutions.♨️ Tools: Figma, ZeroHeight, MockFlow, Miro.

Responsible for creating and overseeing the development of technological solutions for small and medium-sized enterprises across various market segments, working closely with the technology and product teams.✅ Mapping ideas from inception to development.✅ Conducting user and stakeholder interviews to understand product requirements.✅ Applying design thinking methodology.✅ Providing UX/UI and product consulting to diverse clients.✅ Establishing and implementing UX and UI processes within the company.✅ Creating user flows and journeys.✅ Presenting solutions to clients.♨️ Software used: Figma, MockFlow, Miro, Adobe XD.

Rio De Janeiro

Led the creation and execution of Beep Saúde's social media strategy. Key accomplishments:✅ Developed engaging content that resonated with our target audience.✅ Improved social media engagement through data-driven insights.✅ Implemented effective email marketing campaigns.✅ Enhanced customer relationships through CRM optimization.✅ Produced high-quality audiovisual content to drive brand awareness.✅ Consistently delivered on key performance indicators.

São Paulo, Brasil

Worked on the marketing team, developing content plans for social media, the blog, and all other Foxbit communications.✅ Reviewed texts.✅ Provided new ideas for posts.✅ Overseen the creation of materials from inception to final delivery.✅ Supervised a junior marketing analyst intern.✅ Analyzed results.✅ Developed strategies to increase engagement.✅ Monitored social media metrics.

São Paulo - Sp

Developed user experience solutions through the design of app and platform screens for Foxbit.✅ Participated in the creation of the company's app.✅ Conducted user testing.✅ Conducted research and benchmarking.✅ Created the app's user interface (UI).✅ Made adjustments and monitored the company's website.⭐ Within a few months, the app was already responsible for over 60% of the company's revenue!

São Paulo - Sp

São Paulo - Sp

Responsible for the audiovisual content of Foxbit Educação.✅ Capturing,✅ Editing,✅ Animation/motion graphics,✅ Production,✅ Script review,✅ Creating promotional videos for courses.♨️ Software used: Premiere, After Effects, Illustrator, and Photoshop.

São Paulo - Sp

In charge of the audiovisual content and post-production for Estudar Com Você videos.✅ Chroma key shooting,✅ Editing,✅ Animation/motion graphics,✅ Production,♨️ Software used: Premiere, After Effects, Illustrator, and Photoshop.

São Paulo - Sp

Responsible for the final art of the company's marketing and advertising area.✅ Assists in the development of vignettes and animations,✅ Development of scripts, audio and video capture,✅ Development of online digital pieces such as email marketing, videos for WhatsApp and the internet✅ Development of offline media such as banners, backlight, frontlight, outdoor, busdoor, flyers, stands, signage and general visual communications.♨️ Software: PowerPoint, Premiere, Illustrator, InDesign, Photoshop and After Effects.

São Paulo - Sp

Responsible for the audiovisual editing of Impacta's Distance Learning (EAD).✅ Video editing for EAD,✅ Assistance in video production and capturing.♨️ Software: Premiere.

São Paulo - Sp

Responsible for the final art of custom lens cleaner products.✅ Logo design,✅ Vectorization of labels for custom lens cleaners,✅ Development of banners for product advertising up to the printing process of labels, blisters, displays, and banners.♨️ Software: CorelDRAW.

Hipster (Ux Design), Web Page, Digital/Multimedia And Information Resources Design

Ux/Ui Avançado, Designer De Produto

Ux Metrics Basico, Ux/Ui Design

Estudo de dados no processo de design e visão geral sobre principais frameworks de métricas de experiência e produto.

Radio, Tv E Internet, Comunicação E Estudos Da Mídia

Activities and Societies: Gravações de audio e vídeo, criação de roteiros, apresentação em grupo e edição de audio.

Mba Em Gestão Estratégica De Marketing, Marketing

Foco no desenvolvimento de conhecimentos teóricos e práticos de competências e abordagens inovadoras da área de Marketing, respeitando o.

Básica Em Fotografia, Artes Visuais, Dança E Teatro

Activities and Societies: Saídas fotográficas e criação de sites.

Comunicação Visual, Design Gráfico