Laís Oliveira Paschoa

Laís Oliveira Paschoa Email and Phone Number

Senior Product Designer @ Cointimes
Rio de Janeiro, Brazil
Laís Oliveira Paschoa's Location
Rio de Janeiro, Rio de Janeiro, Brazil, Brazil
About Laís Oliveira Paschoa

São Paulo native, Rio resident, and Product Designer for over 6 years, crafting digital experiences that deliver results. I transform data into design, optimize the user journey, and drive strong business numbers.My projects have achieved:+ 12% increase in login success;+ 26% increase in active app users;+ App user retention increased from 40 seconds to 29 minutes;- Reduced support tickets from 57,000 to 35,000.Over the years in UX, I've worked with companies of various sizes and stages in the tech, health, finance, cryptocurrency, and pharmaceutical sectors. Today, I can confidently say that I know the design process from start to finish.I excel at creating presentations that connect user experience, business, technology, and product. I can explain design to non-designers, ensuring the field is understood and valued by others.When I have free time, I offer free mentorship to stay connected to the community and improve my leadership skills.I believe that nothing is built alone. I love exchanges and constructive feedback, as it helps us all grow together.Feel free to reach out for a chat! (=

Laís Oliveira Paschoa's Current Company Details
Cointimes

Cointimes

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Senior Product Designer
Rio de Janeiro, Brazil
Website:
cointimes.com.br
Employees:
10
Laís Oliveira Paschoa Work Experience Details
  • Cointimes
    Senior Product Designer
    Cointimes
    Rio De Janeiro, Brazil
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  • Serasa Experian
    Senior Product Designer
    Serasa Experian Jun 2023 - Present
    Rio De Janeiro, Rio De Janeiro, Brasil
    Enhanced user authentication flows, increasing login success rates and reducing support tickets. Here are some of the key results:➕ A 10% increase in login success rate;➕ A 24% increase in conversion rate;➕ A 16-point increase in the NPS of the flow;➖ A reduction of 24,000 support tickets.
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  • Rede
    Senior Product Designer
    Rede Mar 2023 - Jul 2023
    Working in the Rede's post-sales squad, handling legacy customer flows. Key responsibilities included:• Connecting with cross-functional teams to gather necessary information for requests.• Negotiating and advocating for scope with Product Owners and stakeholders.• Developing a negotiation flow for credit advance (Rede's primary product).
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  • Cointimes
    Senior Product Designer
    Cointimes Aug 2022 - Mar 2023
    Developed a new design system and gamification features for Cointimes' white-label app, boosting user engagement from day one. Led the design process from discovery to launch, collaborating closely with the development team.Key achievements:➕ 26% increase in active users;➕ 28-minute boost in user retention.
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  • Porto
    Senior Product Designer
    Porto Jul 2022 - Feb 2023
    Led the design of the Porto Seguro Sales Hub, focusing on core functionalities like login, cart, and checkout. Also, owned the Travel Insurance product design.Key contributions included:• Conducting in-depth flow mapping and exception handling;• Establishing a reusable UI pattern for all Porto products;• Partnering with cross-functional teams to bring designs to life.
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  • Trademap
    Senior Product Designer
    Trademap Apr 2022 - Jun 2022
    Product Designer in the billing and payments area of the TradeMap platform.✅ Defining, prioritizing, and aligning requirements with the Product Owner.✅ Ideating new features in the billing area to reduce friction in the purchasing process.✅ Introducing and studying new payment methods on the platform.✅ Agile methodology, design thinking, design critique.✅ Applying and disseminating the double diamond.✅ Mapping new flows.♨️ Software used: Figma and Miro.
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  • Farmarcas
    Ux/Ui Designer | Product Designer
    Farmarcas Jun 2021 - May 2022
    Led the design of improvements to a platform empowering Brazilian pharmacy entrepreneurs. Key accomplishments:✅ Conducted in-depth user research to identify opportunities for enhancements.✅ Established key performance indicators to measure design effectiveness.✅ Designed and implemented new user flows to streamline processes.✅ Built a scalable design system to ensure consistency across the platform.✅ Collaborated with stakeholders to validate design solutions.♨️ Tools: Figma, ZeroHeight, MockFlow, Miro.
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  • Agl Solutions
    Ux/Ui Designer | Product Designer
    Agl Solutions Oct 2020 - May 2022
    Responsible for creating and overseeing the development of technological solutions for small and medium-sized enterprises across various market segments, working closely with the technology and product teams.✅ Mapping ideas from inception to development.✅ Conducting user and stakeholder interviews to understand product requirements.✅ Applying design thinking methodology.✅ Providing UX/UI and product consulting to diverse clients.✅ Establishing and implementing UX and UI processes within the company.✅ Creating user flows and journeys.✅ Presenting solutions to clients.♨️ Software used: Figma, MockFlow, Miro, Adobe XD.
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  • Beep Saúde
    Senior Marketing Analyst
    Beep Saúde Feb 2020 - Oct 2020
    Rio De Janeiro
    Led the creation and execution of Beep Saúde's social media strategy. Key accomplishments:✅ Developed engaging content that resonated with our target audience.✅ Improved social media engagement through data-driven insights.✅ Implemented effective email marketing campaigns.✅ Enhanced customer relationships through CRM optimization.✅ Produced high-quality audiovisual content to drive brand awareness.✅ Consistently delivered on key performance indicators.
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  • Foxbit
    Branding And Content Analyst
    Foxbit Jun 2019 - Feb 2020
    São Paulo, Brasil
    Worked on the marketing team, developing content plans for social media, the blog, and all other Foxbit communications.✅ Reviewed texts.✅ Provided new ideas for posts.✅ Overseen the creation of materials from inception to final delivery.✅ Supervised a junior marketing analyst intern.✅ Analyzed results.✅ Developed strategies to increase engagement.✅ Monitored social media metrics.
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  • Foxbit
    Ux/Ui Designer
    Foxbit Jan 2019 - Jun 2019
    São Paulo - Sp
    Developed user experience solutions through the design of app and platform screens for Foxbit.✅ Participated in the creation of the company's app.✅ Conducted user testing.✅ Conducted research and benchmarking.✅ Created the app's user interface (UI).✅ Made adjustments and monitored the company's website.⭐ Within a few months, the app was already responsible for over 60% of the company's revenue!
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  • Foxbit
    Filmmaker
    Foxbit Apr 2018 - Dec 2018
    São Paulo - Sp
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  • Foxbit
    Filmmaker
    Foxbit Jan 2018 - Apr 2018
    São Paulo - Sp
    Responsible for the audiovisual content of Foxbit Educação.✅ Capturing,✅ Editing,✅ Animation/motion graphics,✅ Production,✅ Script review,✅ Creating promotional videos for courses.♨️ Software used: Premiere, After Effects, Illustrator, and Photoshop.
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  • Estudar Com Você
    Video Editor And Animator
    Estudar Com Você Dec 2017 - Jan 2018
    São Paulo - Sp
    In charge of the audiovisual content and post-production for Estudar Com Você videos.✅ Chroma key shooting,✅ Editing,✅ Animation/motion graphics,✅ Production,♨️ Software used: Premiere, After Effects, Illustrator, and Photoshop.
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  • Tibério Construções
    Video Editing Intern
    Tibério Construções May 2016 - Dec 2017
    São Paulo - Sp
    Responsible for the final art of the company's marketing and advertising area.✅ Assists in the development of vignettes and animations,✅ Development of scripts, audio and video capture,✅ Development of online digital pieces such as email marketing, videos for WhatsApp and the internet✅ Development of offline media such as banners, backlight, frontlight, outdoor, busdoor, flyers, stands, signage and general visual communications.♨️ Software: PowerPoint, Premiere, Illustrator, InDesign, Photoshop and After Effects.
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  • Faculdade Impacta Tecnologia
    Radio And Tv Intern
    Faculdade Impacta Tecnologia Jul 2015 - Jul 2016
    São Paulo - Sp
    Responsible for the audiovisual editing of Impacta's Distance Learning (EAD).✅ Video editing for EAD,✅ Assistance in video production and capturing.♨️ Software: Premiere.
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  • Villa Belle
    Graphic Designer
    Villa Belle Dec 2013 - Jul 2015
    São Paulo - Sp
    Responsible for the final art of custom lens cleaner products.✅ Logo design,✅ Vectorization of labels for custom lens cleaners,✅ Development of banners for product advertising up to the printing process of labels, blisters, displays, and banners.♨️ Software: CorelDRAW.

Laís Oliveira Paschoa Education Details

Frequently Asked Questions about Laís Oliveira Paschoa

What company does Laís Oliveira Paschoa work for?

Laís Oliveira Paschoa works for Cointimes

What is Laís Oliveira Paschoa's role at the current company?

Laís Oliveira Paschoa's current role is Senior Product Designer.

What schools did Laís Oliveira Paschoa attend?

Laís Oliveira Paschoa attended Gama Academy, Coderhouse, Punk Metrics, Universidade Anhembi Morumbi, Universidade São Judas Tadeu, Senac São Paulo, Etec - Escola Técnica Estadual De São Paulo.

Who are Laís Oliveira Paschoa's colleagues?

Laís Oliveira Paschoa's colleagues are Bianca Chagas, William Eduardo, Kennen Alejandro, Caio Rodrigues, Fillipe Guerra, Gian Nunes.

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