Lori A. Email & Phone Number

Norfolk, Virginia, United States

Conducts an initial marketing diagnostic call with each law firm to triage which marketing strategies are working and which ones are not; completes a monthly check-in call to review the firm's most recent metrics; develops a 30 day action plan designed to move the needle on improving their marketing results; facilitates a quarterly call with the firm.

· Manage conception, development, and implementation of marketing plan, strategies, and promotional programs to drive demand and sales.· Delegate and manage an in-house team of content creators, including task assignment, review of work, regular team meetings, and continuous training.· Track and assess ROI of marketing campaigns and initiatives using key.

Norfolk, Virginia Area

Budget Management and Supervisory Skills: Manage $4M marketing budget annually with 2 direct reports. Strategy Implementation: Create and implement strategy for the following: television, radio, and billboard advertising, search engine optimization, social media and email marketing campaigns, and report creation/analysis. Local Marketing: Market in a.

Powells Point, NC (Outer Banks)

Online Marketing: Led team of 5, creating, implementing, and overseeing all aspects of internet marketing for Paveya and 20 small business clients. Budget Management: Managed marketing budgets ranging from $10K to $100K annually. Inbound Marketing: Spoke about using inbound marketing to generate more vacation rental customers at the Florida Vacation Rental.

Virginia Beach, VA

Provided strategy and execution for social media marketing, search engine optimization, PPC advertising, display advertising, reputation management and website development. Responsible for creating proposals and monthly marketing reports.

Virginia Beach, VA

Team Leadership: Oversaw team of 5, providing full-service search engine optimization and online brand marketing to include on-site optimization, diversified link building, pay-per-click campaigns, and strategic social media marketing. Search Engine Optimization (SEO) and Marketing Management: Led search engine optimization internal online/offline.

Norfolk, Virginia Area

Responsible for creating effective, quality assured proposals and presentations in response to RFPs. International architectural, engineering and consulting firm, ranked #7 of top 250 design firms by Architectural Record, 2009.

Norfolk, Virginia Area

Full service ad agency with national and international accounts; hired as Account Coordinator and, because of acute marketing skills, chosen to become direct marketing Account Executive for high-profile client in VA.

Norfolk, Virginia Area

A national leader in business coaching and training for the building and remodeling industry.Produced print and electronic internal communications to promote employee awareness and satisfaction, a customer focused culture and business growth. Organized and supported special events and initiatives.

Urban school district serving a student population of 33,100.; Taught five sections of literature and grammar including two Honors classes. Managed a range of personalities and behavior, learning styles and academic performance. Led all classes to achieve standardized test scores higher than those mandated by the state. Coached junior varsity girls' field.

Bachelor Of Arts - Ba, English Language And Literature/Letters

Master Of Science, Integrated Marketing Communications