Conducts an initial marketing diagnostic call with each law firm to triage which marketing strategies are working and which ones are not; completes a monthly check-in call to review the firm's most recent metrics; develops a 30 day action plan designed to move the needle on improving their marketing results; facilitates a quarterly call with the firm owner, their internal marketing team and their vendors to review KPIs and ROI for all ongoing campaigns and review plans and proposals for new campaigns to be launched in the next several quarters; addresses any issues between vendor(s) & the firm owners to help them make data-driven decisions to consistently improve their marketing ROI.Happy lawyers make more money. And broke lawyers don’t do anyone any good…least of all their clients, their family or themselves. We are the leading, largest, biggest and best provider of outside Chief Executive Officer (CEO), Chief Operating Officer (COO), Chief Financial Officer (CFO) and Chief Marketing Officer (CMO) services exclusively for the solo and small law firm (single-shareholder) market. Whether you’re just starting out, you’re earning seven figures, or you’re somewhere in between… if you run a small to medium-sized law firm and you are serious about growing your firm, making more money, and having fun in the process, you’ve come to the right place.We’ve worked with thousands of lawyers just like you and we’ve identified the common patterns and the challenges that hold most of them back. And we’ve seen that these obstacles evolve as the firm grows. That’s why we’ve divided our program based on the seven distinct stages of law firm growth - so that you’re surrounded with lawyers that are grappling with the same challenges you are, and so that you’re provided with the resources you need to overcome them. Visit our website for more details! http://howtomanageasmalllawfirm.com

· Manage conception, development, and implementation of marketing plan, strategies, and promotional programs to drive demand and sales.· Delegate and manage an in-house team of content creators, including task assignment, review of work, regular team meetings, and continuous training.· Track and assess ROI of marketing campaigns and initiatives using key performance metrics and tracking tools to plan future marketing strategies as well as turn market research, forecasts, competitive analyses, and consumer trends into actionable items for the marketing team.· Collaborate with the go-to-market team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally.· Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.· Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations· Oversee organization participation at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis

Budget Management and Supervisory Skills: Manage $4M marketing budget annually with 2 direct reports. Strategy Implementation: Create and implement strategy for the following: television, radio, and billboard advertising, search engine optimization, social media and email marketing campaigns, and report creation/analysis. Local Marketing: Market in a localized/geo-targeted area in Virginia, incorporating identifiable local landmarks and specific campaigns into messages that appeal to the population. Online Marketing: Test and learn while performing marketing optimization/experimentation through A/B testing of internet marketing campaigns. Goal Setting: Nail details, driving processes and managing goals by setting monthly/yearly goals and ensuring team members stick to project timelines. Team Leadership: Influence cross-functional, client-facing teams to achieve outcomes, such as increasing number of client reviews. Data Analysis: Analyze data to develop channel and target candidate insights and recommendations. Multi-channel Marketing: Build/optimize multi-channel marketing campaigns. Marketing Plan Creation: Author strategic marketing plans using data to rigorously assess marketing effectiveness and develop the right marketing mix. Stakeholder Engagement: Own written communication to internal and cross-functional stakeholders to share business line challenges, marketing programs, progress, and outcomes through reporting/communication at meetings.

Online Marketing: Led team of 5, creating, implementing, and overseeing all aspects of internet marketing for Paveya and 20 small business clients. Budget Management: Managed marketing budgets ranging from $10K to $100K annually. Inbound Marketing: Spoke about using inbound marketing to generate more vacation rental customers at the Florida Vacation Rental Managers Association conference. Lead Generation: Exceeded goal of increased monthly leads from 1 to 65, generating an average of 165 leads per month using HubSpot marketing automation software. Increased annual website traffic by 254%.

Provided strategy and execution for social media marketing, search engine optimization, PPC advertising, display advertising, reputation management and website development. Responsible for creating proposals and monthly marketing reports.

Team Leadership: Oversaw team of 5, providing full-service search engine optimization and online brand marketing to include on-site optimization, diversified link building, pay-per-click campaigns, and strategic social media marketing. Search Engine Optimization (SEO) and Marketing Management: Led search engine optimization internal online/offline marketing efforts, resulting in recognition as a Top-20 Link Building Company by high-level chief executive officers and one of the Top 50 search engine optimization Firms of 2011 (Website Magazine).

Responsible for creating effective, quality assured proposals and presentations in response to RFPs. International architectural, engineering and consulting firm, ranked #7 of top 250 design firms by Architectural Record, 2009.

Full service ad agency with national and international accounts; hired as Account Coordinator and, because of acute marketing skills, chosen to become direct marketing Account Executive for high-profile client in VA.

A national leader in business coaching and training for the building and remodeling industry.Produced print and electronic internal communications to promote employee awareness and satisfaction, a customer focused culture and business growth. Organized and supported special events and initiatives.

Urban school district serving a student population of 33,100.; Taught five sections of literature and grammar including two Honors classes. Managed a range of personalities and behavior, learning styles and academic performance. Led all classes to achieve standardized test scores higher than those mandated by the state. Coached junior varsity girls' field hockey team to a winning season.