Laiza Yonezawa Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Driving digital transformation initiatives for mid-sized to large enterprises across diverse sectors.Conducting in-depth market research and competitive benchmarking.Analyzing complex datasets to identify trends and opportunities.Optimizing business processes through innovative solutions.Conducting SWOT analyses to assess market dynamics.Designing and implementing customer-centric digital experiences.Conducting heuristic evaluations to enhance user experience.Developing and executing comprehensive digital strategies.Modeling and designing B2B, B2C, D2C, and Omnichannel business models.Prioritizing projects based on strategic alignment and ROI.Establishing key performance indicators, creating insightful dashboards, and generating actionable reports.Developing strategic guidance on digital channel management.

São Paulo, Brasil

Expertise in leading digital transformation initiatives for large-scale enterprises across diverse industries.Clients: Tramontina, Ferreira Costa, ZF, Piccadilly• Spearheaded digital transformation projects, driving strategic alignment and measurable results. (e-commerce, marketplaces, B2B, omnichannel, CS).• Leveraged market research, competitor analysis, and internal immersion to gain a deep understanding of the market, competitive landscape, and company operations. • Conducted on-site customer operational and systems analysis for the identification of problems and enhancement opportunities. • Drafted proposals, including detailed reports that outline the findings and recommendations for process improvement.• Based on results, designed solutions and hardware/software specifications by creating detailed documents.• Established a comprehensive B2B Customer Support function through call analysis, issue categorization, lead prioritization, chat optimization, and KPI definition.• Conducted a comprehensive review of commercial policies and omnichannel workflows (pick-up in store, ship from store, exchanges and returns and endeless aisle).• Strong communication and presentation skills, effectively conveying complex technical concepts to non-technical audiences.

Spearheaded the e-commerce sales strategy, overseeing all owned and 3rd party sales channels (Amazon, Magalu, Fast Shop, Via, and others).• Managed the commercial area, focusing on major digital channel players.• Developed and monitored online sales (e-commerce and marketplaces) and retail media performance.• Conducted in-depth sell-in and sell-out analyses, leading negotiations with B2B clients.• Led projects aimed at expanding sales channels and implementing strategic sales policies.• Performed sales analyses and forecasting, ensuring accurate goal setting and tracking..

São Paulo, Brasil

Spearheaded all online sales channels and digital marketing efforts for Livraria Terra do Nunca.• Crafted a comprehensive business and strategic plan for the establishment of the bookstore.• Developed and implemented the Livraria Terra do Nunca e-commerce store, adhering to best SEO practices.• Established the bookstore's brand identity, including digital assets and website graphics.• Managed online sales and operations across 5 marketplaces (Facebook, Instagram, Mercado Livre, Amazon, and Estante Virtual).• Analyzed KPIs using Google Analytics and Woocommerce CMS to optimize campaigns and conversions.• Oversaw financial management and control of the bookstore, including budgeting, cost management, and profitability.

São Paulo E Região, Brasil

Spearheaded the digital marketing and e-commerce strategy for MAC, Clinique, Jo Malone, La Mer, and Smashbox brands in Brazil.• Managed all promotional activities, digital campaigns, and online merchandising strategies (launches and baseline).• Oversaw sell-in and sell-out management for the brands' websites in Brazil.• Ensured inventory control and stockout mitigation (SL) for e-commerce channels.• Led the SIOP process, forecasting product demand for online channels (e-commerce and marketplaces).• Developed commercial strategies and profitability analyses for campaigns.• Monitored and evaluated online performance using web and sales indicators.• Led online channel projects, focusing on revenue optimization and omnichannel customer experience.

São Paulo E Região, Brasil

Led the Marketing and Online Sales team for SVAs, effectively coordinating a SCRUM team and managing multiple stakeholders.• Planned, implemented, and managed the new Digital Services (SVAs) e-commerce platform, achieving a 219% increase in website traffic and a 191% growth in sales conversion (compared to the same period of the previous year).• Served as Product Owner (PO) for the implementation of digital projects, applying Agile methodology (SCRUM).• Established new product and online sales strategies, including partnerships, new channels, and advertising revenue streams.• Planned digital campaigns (Performance, Affiliate, Push Notification, Display), interfaced with advertising agencies, and managed campaign results.• Evaluated online performance using web and sales indicators.• Managed budget and investments (ROI/KPI).

São Paulo E Região, Brasil

• Spearheaded the development and implementation of the e-commerce platform, ensuring SEO compliance and achieving a #1 ranking for organic search results (Google) within 3 months of operation.• Crafted the brand identity and user interface for the website.• Planned and executed online marketing campaigns across digital channels: Google Adwords, Facebook, Price Comparison Sites (Buscapé / Bondfaro), and newsletters.• Monitored website traffic, sales performance, and user behavior using tools such as Google Analytics and CMS Magento.• Managed financial aspects of the e-commerce business, including budget control and ROI optimization.

São Paulo E Região, Brasil

• Structured customer clusters and defined customer relationship stages.• Planned segmented relationship campaigns based on consumer profiles, focusing on customer retention and lifetime value (LTV).• Coordinated the development and launch of the Citroën loyalty website (Clube de Vantagens).• Consolidated and analyzed post-campaign results to measure campaign effectiveness.• Developed marketing strategies, briefs, and negotiated with advertising agencies.

São Paulo E Região, Brasil

• Spearheaded the development and management of the e-commerce platform (B2C and B2B2C), achieving a 104% increase in online sales within the first 8 months.• Overhauled the corporate and e-commerce websites following SEO best practices, resulting in a significant improvement in organic traffic and lead generation.• Planned and implemented the Reseller Portal project, enabling the distribution of graphic materials to partners - with 5K file downloads in the first year of operation, generating substantial cost savings and operational efficiency.• Coordinated and planned online campaigns and cultural contests, driving brand awareness and engagement.• Developed briefs and negotiated with agencies, suppliers, and media, ensuring effective campaign execution and cost optimization.• Managed campaign consolidation and ROI/KPI analysis, optimizing marketing investments and driving business growth.• Controlled campaign budgets and timelines, ensuring project adherence to financial and operational goals.

São Paulo E Região, Brasil

• Maintained and updated the corporate website and intranet, ensuring a consistent and user-friendly online presence.• Planned a dynamic website to optimize update time, enhance navigation, and improve information security.• Created and developed digital assets such as banners, newsletters, interactive media, and hotsites, effectively communicating brand messages and engaging target audiences.• Conceptualized and developed a corporate blog, establishing a valuable content hub for thought leadership and customer engagement.

São Paulo E Região, Brasil

• Conceptualized and developed compelling visual identities for the e-commerce website, enhancing brand recognition and user engagement.• Created and maintained website components (.html, .js) and style sheets (css), ensuring a seamless and visually appealing user experience.• Designed and developed a variety of digital assets including banners, hotsites, landing pages, promotions, illustrations, and marketing emails, effectively communicating brand messages and driving conversions.• Created engaging Flash animations for media and in-store consultation terminals, capturing customer attention and enhancing the shopping experience.• Conducted usability studies, developed layouts, and wireframed the website to optimize user experience (UX) and improve navigation.• Coordinated team members and external services, ensuring efficient project execution and adherence to deadlines.

Yamagata, Japão

• Conducted research and developed creative concepts for both online and offline marketing materials, ensuring brand consistency and effective communication.• Created and evaluated logo designs, ensuring visual appeal and brand representation.• Developed corporate portfolio studies, showcasing company's expertise and achievements.• Designed and developed engaging Flash website, providing interactive user experiences.• Created and implemented interactive CD-ROMs, disseminating information and engaging target audiences.• Conceptualized and developed a custom browser (X2Web Generator), streamlining internal processes and enhancing user experience.• Assisted in advertising photo shoots, contributing to the creation of high-quality visual content.• Produced panoramic photos and interactive videos, capturing attention and enhancing brand messaging.

São Paulo E Região, Brasil

• Prepared print advertising and newsletter briefings for the agency. • Coordinate corporate events and workshops.• Gathered and arranged database, with market information and analysis. • Identify target markets, researched competition, and new leads.• Coordinated print campaigns and media schedule.• Prepared releases for PR agency.

São Paulo E Região, Brasil

• Worked with the market and business development team (financial and insurance market).• Analysis of market and generate new customer leads.• Coordinated workshops, promotional and print campaigns.• Negotiation with suppliers and business partners. • Sales lead tracking and management after marketing campaigns.• Collaborated on CRM and market analysis.

Graduation, Advertising And Marketing

Post Graduation, Graphic Design

Monograph: The Multimedia Generation - The role of designer in childhood education.