With over 20 years of experience in digital marketing and e-commerce, I am a seasoned professional who leads digital transformation initiatives for large-scale enterprises across diverse industries. As a digital transformation consultant, I help clients achieve strategic alignment and measurable results in e-commerce, marketplaces, B2B, omnichannel, and customer service solutions.I leverage market research, competitor analysis, and internal immersion to gain a deep understanding of the market, competitive landscape, and company operations. I conduct customer operational and systems analysis to identify problems and enhancement opportunities. I draft proposals and detailed reports that outline the findings and recommendations for process improvement, digital channel optimization, and customer journey enhancement. I spearhead project execution and delivery, ensuring quality and satisfaction. Some of the clients I have worked with include Tramontina, Ferreira Costa, ZF, and Piccadilly.I am passionate about leveraging technology to drive business growth, creating exceptional customer experiences, and making a measurable impact on business outcomes. I possess a strong skill set in team management, omnichannel modeling, process workflow, online advertising, digital marketing, budget control, coordination of campaigns, SEO, SEM, UX, Google Analytics reports, ROI and KPI, preparation of briefings, negotiating skills, implementation of websites, e-commerce development and management, B2C, B2B and B2B2C, CRM, Google Adwords, and Buscapé. I have experience in the following industries: retail, electronics, construction materials, cosmetics, telecommunications, automotive, consumer goods, footwear, and consulting.