As a seasoned full-stack digital marketer with around 12 years of experience in digital marketing, brand marketing and growth marketing across diverse geographies and industries, including IT Services, Outsourcing, and EdTech, I excel in orchestrating strategic initiatives and leading high-impact marketing projects in both B2B and B2C contexts.I leverage cutting-edge technologies, Generative AI to significantly boost productivity and impact. My extensive experience in global markets has sharpened my ability to tailor marketing efforts to diverse audiences, ranging from seasoned professionals to C-Suite decision-makers.I aspire to a role that leverages my strategic insight and digital acumen to drive innovation and brand growth within an organization. My ambition is to utilize my dedication to continuous learning and experience with advanced technologies to foster marketing excellence, mentor emerging talent, and significantly contribute to an organization's digital success.I am currently placed as a Senior Manager – Digital Marketing at Firstsource Solutions Ltd., a leading global BPM entity under the RP-Sanjiv Goenka Group umbrella, boasting an annual revenue of USD 750 million.I plan and execute digital marketing strategies across various Business Units (BUs) including Healthcare, BFS, IT Services, Digital Media, EdTech, and Telecom, managing a marketing budget of approximately USD 200,000.Areas of Expertise:Account Based Marketing, Performance Marketing, Integrated Marketing, Funnel Marketing, Marketing Automation, Creative Analytics, Demand Generation, Lead Generation, Content Strategy, Social Media Marketing, Digital Strategy, Search Engine MarketingCertifications: • IIM Calcutta – Advanced program for marketing professionals (APMP) – Batch 14 (One Year course).• Demandbase – Demandbase One Foundations, ABM Certification: Foundations Course, Account-Based Experience (ABX) Certification, ABM Certification: Advanced Course.• Google – Google Ads Fundamentals, Advanced Google Analytics, Google Analytics for Power Users• Generative AI – AI tools by Be10x, Power BI by Skill Nation, Digital Evolution: Mastering AI Transformation• Udemy – Digital Marketing B2B, Social Recruitment Fast Track, Account Based Marketing, Conversion Tracking and The Complete Marketing Attribution Course and many more.