Lalitha Alexander Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Pre-Contract• Preparation of cost plans in concept, schematic, interim DD and detailed design stages• Preparation of cost reports and client proposals• Assisting in tender evaluation & analysis• Assisting in detailed quantity take off & BOQ preparationPost-Contract• Preparation of cost reports, techno-commercial reports and contractual correspondences• Preparation of payment certificates • Preparation of variations and claims• Maintain cost related logs, attend commercial meetings, co-ordinate with all stakeholders

Dubai, United Arab Emirates

• Work closely with Commercial team. Establish revenue goals, growth channels and profit plans.• Develop in-house staff capabilities with trainings/systems/resources to handle growth.• Diversification of growth channels with digital marketing activities, social media PR and other joint ventures with industry partners.• Conduct site visits and attend trade events to study market potential /new opportunities to increase market capitalization.

Roles and responsibilities:• Structure, oversee and direct functioning of multiple digital accounts at a time, ensuring they are delivered on time, on budget, and to client expectations.• Liaise with clients and communicate digital goals to technical team (e.g. status, risk, issues, deliverables) and ensure that ROI goals are achieved.• Communicate to the technical team (Development, Digital Marketing Production, Social Media, Technology, Google Analytics) and plan, organize and control the activities of team members to deliver the campaigns to expectation.• Attend key account meetings and manage client expectations as well as grow the business. Prepare proposals and negotiate contracts with clients.

Dubai , Uae

Roles and responsibilities:• Fully responsible for tracking of trade assets (vending machines) and developing the system for asset performance and review in 14 countries in the Middle East• Oversee and implement all promotions and brand activities in vending channel and assist withstrategies to establish and maintain presence of NESCAFE brand in the marketplace• Increase store sales through innovative efforts in research, strategy, financial planning, andrelationship management. Handled the beverages operations team in all 14 countries in the middle east reporting to Head Office in Dubai• Presented financial models for budget approval of trade assets to headquarters in Switzerland

Dubai, Uae

Certificate In Quantity Surveying Practice, Construction Management

Certificate In Digital Marketing

Digital Marketing Strategy, Keyword and trends research, SEO, SEM , Banner Display Planning, Analytics

Cma- Certified Management Accountant, Finance And Business, 77%

Activities and Societies: Member of the Institute of Management Accountants – IMA ( USA )

B.Tech, Civil Engineering, 78%

Activities and Societies: Best Outgoing Student (Civil) – 1997 TKM College of Engineering NSS ( National Service Scheme), Winner Inter.