A Marketing student at AUC with a minor in Psychology who's passionate about observing the transformative power of marketing on consumer perceptions; it's amazing to watch products evolve in the eyes of consumers because of smart marketing strategies. I excel in marketing research, having been recognized as one of the top students in my market research course. This recognition landed me a great opportunity to work at the PR and Advertising (PRADA) Lab at AUC, sharpening my skills in marketing research. I thrive on turning consumer insights into lifelong strategies. I also participate in a variety of extracurricular activities at AUC across different areas, which always inspires me to grow in multiple directions. Beyond marketing, I find joy in birdwatching; it's my way of unwinding and staying connected with the natural world:)