Vp, Content Strategy (Digital Consumer Revenue)
CurrentI work with Advance Local's Pulitzer Prize-winning newsrooms — from Portland, Ore. to Staten Island, N.Y., and all points in between — on strategic editorial innovation. I run an internal incubator/accelerator called Story Lab. Its goal is to provide Advance Local newsrooms with ideas, data, bandwidth and resources to experiment and innovate around journalism, products and content strategies that drive subscriptions.