Melissa Lamb Email & Phone Number

Sonoma, Ca

• Co-develop a marketing strategy to drive brand awareness, support corporate sponsorships, and increase event ticket sales. • Lead efforts with sanctioning bodies (NASCAR, NHRA, Indy Car), broadcast partners and production team to create and execute event and track schedules, race day programming, scripts and stage production. • Oversee the production of nationally broadcast pre-race show and aerial elements including Patriots Jet Team, stunt plane, military fly-over, skydivers, National Anthem singer, Large American Flag presentation by local military members, Military Cannon Salute, pyrotechnics, etc. • Manage event entertainment logistics/schedules from conception to execution. • Discover and procure event enhancement elements, including booking entertainment, writing/processing contracts, filing necessary paperwork, etc.• Correspond with VIPs (Grand Marshall, industry guests, sponsors, drivers, military, distinguished representatives, etc.) regarding schedules, appearances and event happenings. • Schedule appearances and meet & greets with drivers and VIPs. • Coordinate event operations and logistics with internal and external departments as it relates to operations, security, corporate sales, ticketing and administration. • Collaborate with sponsorship team to develop new partnership programs and obtain support for existing programs.• Oversee entertainment portion of marketing budget.• Recruit, interview, hire, schedule and supervise Marketing Coordinator, seasonal marketing intern, event staff and Sonoma Raceway Girls (promo models). Schedule and supervise volunteers.

Sonoma, Ca

• Bridged the gap between marketing and corporate sales departments by developing a mutual understanding of cross-departmental goals.• Collaborated with corporate sales department to develop and coordinate off-site promotions, show-car appearances and sponsor viewing events. • Coordinated annual NASCAR Hauler Parade from Sacramento to Sonoma Raceway with various entities including Sacramento Police Department, California Highway Patrol, regional transit, local media, travel plaza, hauler drivers and NASCAR event marketing team.• Oversaw Sonoma Raceway Kid’s Club operations, website, newsletter content, special events and at-event Kids’ Zone elements. • Routed corporate sales contracts through internal departments and addressed issues as they arose. • Monitored sales collateral inventory and tracked corporate sales deliverables using spreadsheets.

Sonoma, Ca

• Supported marketing department with planning and executing marketing campaigns.• Coordinated promotional events with corporate sponsors and partnering organizations.• Managed Sonoma Raceway Kid’s Club during the 2014 racing season and increased membership by 45% over the course of the internship.• Recorded and delivered meeting notes and additional administrative tasks as assigned.

Education record

Bachelor'S Degree, Business Administration; Marketing

Activities and Societies: Mentor Program- School of Business and Economics