As a Corporate Branding Manager at Central Retail, the largest retail group in Vietnam, I lead the development and execution of branding strategies and campaigns across multiple channels and platforms. I work with internal and external stakeholders to ensure consistency and alignment of the corporate brand identity, values, and vision.With a Bachelor's degree in Marketing/Marketing Management from the University of Finance & Marketing - UFM, I have five years of experience in marketing and sales, spanning from relationship management at AIA Vietnam, a leading life insurer, to corporate branding at Central Retail. I have honed my skills in market research, project coordination, and presentation and my strategic thinking, analytical, and leadership abilities. I am passionate about creating and delivering innovative, impactful branding solutions that drive revenue growth and customer loyalty.