Liaised with a family-owned portfolio of thirteen wines from Napa Valley, Lodi, and Monterey, managing 8,850 accounts across an eight-state region and Washington DC. Accountable for overseeing 12 wholesalers, conducting distributor planning sessions with senior management, and ensuring seamless coordination and execution. Drove region dollar sales growth by $1.8M within one year, enhancing revenue streams and market penetration. Achieved a 30% increase in sales and a 54% rise in distribution for Publix on Predator and Rutherford Ranch wines, demonstrating exceptional market strategy and execution. Secured a 6% sales increase and a 13% distribution growth in Kroger for Predator and Rutherford Ranch, reinforcing brand presence and customer loyalty.

Executed pricing and marketing strategies for 3,675 accounts within the region, driving sales and enhancing market presence. Increased regional sales by $2.1M over one year by strategically targeting key accounts and optimizing sales support. Collaborated with Wholesale Division Managers and Area Managers to achieve volume and distribution goals, resulting in a significant boost in market share. Impacted broad distribution in non-MPS Publix with a placement program for FitVine Pinot Noir and Sauvignon Blanc, achieving 510 new KPIs, +300 points of distribution, and $127K in orders over LY 2021. Successfully enhanced distribution and sales for key products, doubling region dollar sales to $2.1M in one year through targeted marketing and sales initiatives.

Enhanced strategic account planning, leading to a 43% revenue increase in 2019 and 47% in 2020 by engaging the sales force daily and resolving customer issues effectively. Collected and analyzed sales data from the Wine & Spirits Team using iDig/VIP, presenting targets and goals to 2 Team Leaders and 12 Account Managers, driving precise decision-making. Discovered distribution gaps and implemented data-based systems, resulting in a 30% increase in overall efficiency for the Wine & Spirits Team. Initiated a quarterly bonus system in collaboration with the Division Manager, improving account retention from 25% to 84% through improved territory mapping and strategic incentives. Identified revenue-gaining opportunities, supporting the sales force in achieving measurable programs for placements and volume, positively impacting revenue by 43% in 2019 and 47% in 2020.

Represented a portfolio of 6 brands from Lodi, California, including OZV, Old Soul, Maggio, Lodi Estate, Moss Roxx, and Rocky’s Block, enhancing brand visibility and market presence. Developed pricing strategies through detailed analysis of budgets, market conditions, and brand plans, leading to a significant increase in market share for key volume brands. Secured the addition of OZV Red Blend and Rose into Publix LV Warehouse, resulting in an increase in ACV and contributing to a notable rise in market share. Drove business growth with revenue increases of $2.1M in 2016 and $4.6M in 2017, reflecting successful strategic initiatives and brand positioning. Achieved placement of OZV Red and Rose in Publix LV Warehouse, accounting for 12,000 depletion cases, demonstrating effective market penetration and distribution strategy.

Implemented comprehensive sales plans, boosting sales volume by 36% in the Southeast Region during 2014. Managed a portfolio of 7 products, including Cannonball Wines and Astrolabe Wines from New Zealand, overseeing 7 distributors across an 8-state region. Exceeded regional sales goals, achieving 7K cases in 2014 and 10.5K cases in 2015. Monitored competition and identified customer needs, resulting in a 25% increase in market share across key territories. Cultivated strong customer relationships, enhancing client retention rates and ensuring adherence to all established sales targets.

Expanded the number of accounts from 1,790 to 2,675, resulting in an increase in sales dollars from $4M to $8.3M. Achieved a 40K case goal and boosted sales of luxury wines Quintessa and Faust by 40% in 2010 during a recession. Managed 16 wholesalers and oversaw 2,675 accounts across a seven-state region, coordinating pricing and promotions effectively. Successfully handled distributor transitions and relationships during the acquisitions of Flowers Vineyard and Winery, and The Prisoner and Saldo wines. Supervised 1 direct report in Florida, ensuring alignment with regional strategies and sales targets.