Lana Harris Email & Phone Number

Atlanta, Georgia, United States

• Key achievements:
• Increased new user acquisition from 10% to 35% through the implementation of new marketing strategies focused on online advertising and improving the company's web presence, social media, and search engine optimization
• Reduced design costs by 35% by creating a plan to merge related products into one, more streamlined productResponsibilities:
• UI/UX (user-centered design (UCD), rapid prototyping, design patterns and design systems, usability and accessibility concerns)
• Tested UI elements, such as banners, CTAs, page designs, page layouts, target links, and page flows, for landing pages
• Graphic Support (Print, Branding, Identity & Design Direction)

Atlanta, Georgia, United States

• Key achievements:
• 410% Increased in sales from the website in one year
• Increased abandon cart conversion rate from 44% to 74%
• Increased site subscribers by 80% in one yearResponsibilities:
• Created user-centered designs by understanding business requirements and user feedback
• Collected and analyzed data to improve product design process

Georgia, United States

• Key achievements:
• Created and Managed 5 company and 30 Private labels customer brands.
• Improved online sales by 300% by improving usability of the site.Responsibilities:
• Designed UI elements and tools such as navigation menu, search box, tabs and widgets
• Ensured that all sites meet the Accessibility standard
• SEO

International

• Built and managed operational dashboards to help product & business development teams understand the end-to-end performance
• Monitored and forecasted new design and sales trends for the upcoming season
• Discovered new customer needs and business opportunities
• Collected, analyze and summarized customer feedback from blogs, app stores, product feedback links and customer support reps
• Performed competitive analysis
• Coordinated and conducted hypothesis-based A/B testing

International

• Directed and coordinated workers involved in drawing and cutting patterns and constructing
• Examined sample garments on and off models, modified designs to achieve desired effects samples or finished garments
• Sketched rough and detailed drawings of apparel or accessories, and wrote specifications such as color schemes, construction, material types, and accessory requirements
• Conferred with sales and management executives or with clients to discuss design ideas
• Identified target markets for designs, looking at factors such as age, gender, and socioeconomic status
• Attended fashion shows and reviewed garment magazines and manuals to gather information about fashion trends and consumer preferences

Brand Management In Fashion Industry

Graphic Design

Bachelor’S Degree