Lana Hodgkinson Email & Phone Number

City Of London, England, United Kingdom

London, England, United Kingdom

Absolutely loved my time at bandstand during which I orchestrated the development of project plans, timelines, and budgets, ensuring punctual and within-scope deliveries. By introducing project management tools, I optimised production and retouch workflows to enhance productivity. Collaborating closely with creatives and producers, I provided guidance throughout projects, spanning from branding to integrated campaigns. Oversight of QA processes and strategic prioritisation of client feedback led to improved deliverables. Serving as the primary client liaison, I upheld satisfaction and nurtured enduring relationships, thereby bolstering project acquisition and expanding budgets.- Produced a successful UK-wide digital content project for Unite Students, delivering 1020 digital assets, surpassing client KPIs with +78% organic engagement, +47% website visits, and +26% site transactions YoY.- Led a senior creative team for Biffa's 360 B2B brand film campaign, reshaping perceptions resulting in 4 million impressions, CTR 2X the benchmark, and CPC 7X lower than benchmark.- Implemented a standout brand identity, pre-let site, UX driven interactive web-app, targeted email and direct mail campaigns, and animation for the Stonecutter building in Farringdon, 60% pre-let to date. - Developed fundraising collateral for the children's cancer collaboration, we3can, including a unique brand position, design kit and microsite.

Sydney, New South Wales, Australia

Croud is a global digital marketing agency, powered by the best talent, custom-built tech and the world's first crowd-sourced network of digital experts. Due to Croud's unique model, the majority of my responsibilities in this role were around ideating and designing strategic roadmaps, working closely with our SEO team to ensure a cross-agency approach. Once the client workshopped the strategy with us, it was then down to my team to ensure that the content deliverables hit the client's KPIs, reflected the business's objectives and were on-brand, leveraging the Croudie network to do most of the heavy lifting in terms of copywriting, design, development work, videography and website and branding design.Throughout my time at Croud, I've worked with clients in a range of industries from FinTech to Hospitality and Retail to Recruitment. Some of my main clients included VF owned - Icebreaker, Urth, Michael Page, Meat & Wine Co, Ribs & Burgers, Thrifty Car Hire, QBE Insurance, Business Australia fka NSW Business Chamber, Yellow Pages, Sydney Airport Parking, Unhedged and Nearmap.

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

While I wasn't in the UTS library with my nose in a textbook, I effectively led a staff of 15+ team members at Grill'd Darling Harbour. My leadership ensured a cohesive team, optimising operations and guest satisfaction. Responsibilities included scheduling, training, and performance management. Skilled in resolving conflicts and addressing customer concerns, I thrived in the fast-paced hospitality environment.

Tokyo, Japan

Immersing myself in the creative hub of Tokyo, I did a stint in a design agency specialising in social media campaigns for automotive clients. Planning and executing engaging content campaigns, tailored to diverse audiences, provided me with the perfect landscape to hone my skills in the Adobe Suite. Collaborating closely with clients, I developed a keen understanding of their brand identities and translated them into compelling digital narratives. This experience not only elevated my design proficiency but also deepened my comprehension of effective communication strategies within the automotive industry.

Sydney, New South Wales, Australia

Social media marketing, specialising in generating paid posts and campaigns to enhance brand visibility and engagement. Generated comprehensive UX and competitive analysis reports to inform UI design decisions. Created multiple user persona maps to drive product development strategies. Additionally, crafted compelling email marketing campaign content, including blog writing and graphic design.

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Mapping the ecosystems of PWC to foster an innovation culture within core teams and among employees. Collaborated closely with the Digital Innovation team to leverage technology and software solutions to achieve our goals. Conducted interviews and facilitated peer testing groups to rapidly prototype and develop minimum viable products (MVPs) within project deadlines.

Sydney, New South Wales, Australia

Dynamic marketing research role providing hands-on experience in a fast-paced tech startup environment. Leveraged market research and innovative tech solutions to extend the service offering at Chargebar. Collaborated closely with cross-functional teams to install units and broaden their capability maximum impact. Honed in on the ability to multitask, prioritise, and meet deadlines in a dynamic work setting.

Sydney, New South Wales, Australia

Gained valuable experience in the dynamic world of startup apps, infusing every customer interaction with a genuine zest for the product. Mastered the art of articulating complex features with a friendly demeanor, captivating audiences and driving adoption. Known for radiating positivity and fostering memorable connections that left a lasting impression on potential users. Committed to embodying the brand's ethos while adding a sprinkle of personality to every engagement.

B Creative Intelligence And Innovation, Transdisciplinary Innovation

B Communications (Digital And Social Media), Digital Communication And Media/Multimedia