Lana Rocha Email & Phone Number

Check out a bit more about me: https://lanarocha.squarespace.com/• Execution of intricate custom research projects, involving the analysis of consumer experiences, brands, trends, advertisements, strategies, services, products, and more. This is done to assist global clients in uncovering cultural insights and innovative ideas for shaping a potential future, utilizing extensive data from multi-method studies.• Adapting to the dynamic nature of brand behaviors in today's world and adopting diverse perspectives from target audiences to guide, influence, and inform those behaviors.• Collecting and analyzing data from interviews, studies, and third-party sources to distill consumers' interests and purchasing processes, culminating in comprehensive and dependable reports.• Incorporating analytics and data visualization tools to define metrics and assess campaign effectiveness, along with providing recommendations for strategy adjustments.✨⚡I've done 90+ projects over the years. Here are some projects I delivered recently:• Shifting Lifestyles: Culture and attitudes in LATAM.• Progressive Portrayals of Ethnicity in Advertising: Semiotic Decoding.• Fragrance & Flavour: New and emerging needs, motivations, and behaviors around personal care and beauty.• Moneytalk: Payments and the new value proposition of cards.• Societal Tensions: On-the-ground perspectives and relevant recent societal shifts.• Moolah: Financial inclusion for the unbanked and underbanked.• Delicious: Trends that are driving change in beverages, food service, and QSR.• Future of Wellbeing: Critical dimensions of wellbeing, from physical, emotional, social, environmental, and financial, and how these will continue to evolve.• VIVA: Future facing trends, and how they will impact how people celebrate life every day, everywhere.• COMPASS: Pockets of content, tensions, and movements in Brazil for a food and drink global industry.

• Serve as a cultural observer and reporter responsible for collecting and distilling local insights, providing strategic and creative inspiration to companies, brands, and agencies.• Utilize and interpret various resources in combination, including drivers, trend frameworks, local manifestations, quantitative and qualitative data, local movements and solutions, experiences and services, and advertisements, to unlock new insights and value through in-depth analysis. This contribution aids in the development of future projections, guiding teams and fellow project managers.• Assist businesses in confidently anticipating change by delivering a continuous stream of marketing plans, strategic cultural insights, macro shifts, emerging consumer motivations, local trends, marketplace examples, and the cultural pulse of Brazil. This is achieved through Kantar's monthly Trend Updates and Global Subscription's Global Energies.• Conduct ongoing marketing and insights research to keep Project Managers updated on cultural trends, inspiring innovative thinking, and deepening our understanding of clients, their competitors, the industry, and consumers.• Monitor cultural developments across multiple industries and topics, including tech, fintech, health & wellness, and entertainment, among others.

• Support in managing client relationships and seeking to promote the value of the platform.• Create and optimize content and copy for customer engagement and playbooks.• Identifying customers' needs and recommending new content to address gaps in the company's current content.• Research, analyze and report on the competitive landscape including, market trends, product lines, consumer behaviour.• Collaborate with product, marketing, and business units on new initiatives including providing insight/performing analysis on market size and go to market strategy.• Have a deep understanding of user journey across the platform for iteration and improvements.• Translate research data and findings into actionable/ strategic insights using strong storytelling, data visualization, and presentation skills.• Collaborate closely with other departments, but also work independently to ensure a successful process end-to-end.• Support with other Customer Success related activities.

Brazil

Check out a bit more about me: https://lanarocha.squarespace.com/Recent projects for: F&Q Brasil (and its clients), PYXYS, P&G, PetroRio (oil & gas), The Bridge Social (global jobs platform), Azaleia (shoes), Tupperware, C&A, Visa, Avon, Netflix, Mandalah, Aliansce-Sonae, Havaianas, Heineken, Tiger, and FYS.• Partnership Business: Partnering with agencies, consultancies, and companies to execute brand strategies through market research projects. Combining BI (Business Intelligence) strategies with critical customer trends and behaviors, interpreting and utilizing this information to develop solutions.• Conducting Studies: Conducting qualitative and quantitative research studies to evaluate the corporate impact of business strategies, customer needs, and market changes.• Research Organization: Preparing tools and diagnostic instruments for data collection during fieldwork, such as focus groups, interviews, surveys, one-on-one sessions, and shop-along.• Project Management: Managing project timelines, issues, and reports to ensure timely delivery.• Analytical Evaluation: Utilizing analytical skills to assess the end-to-end customer experience across multiple channels and touchpoints.• Team Guidance: Providing guidance and direction to the team and clients.• Monitoring Social Transformations: Keeping abreast of social transformations, trends, and micro-movements to understand consumer behavior and effectively integrate insights into clients' development.

Check out a bit more about me: https://lanarocha.squarespace.com/• Spot innovations and share them on our Slack community; learn about who's moving the world, get to know friendly people, and discover surprising brands that revolutionize the market.• Work on collaborative research projects, such as The Collective Brain, an ever-evolving intelligence hub, and Make→SHIFT, a monthly and inspirational free trend briefing on emerging consumer trends and related business opportunities.

Check out a bit more about me: https://lanarocha.squarespace.com/• Delivery of marketing programs, strategies, campaigns, and branding content.• Responsible for strategic planning, project and community management within Envisioning's platforms, engaging and keeping clients, followers and team in the know on social media, and internal channels, such as e-mail, Twitter, LinkedIn, Instagram, Medium, Slack.• Lead the planning and execution of the content assets for the account-based marketing programs.• Work cross-functionally with Product, Sales, and Design to define and establish campaign workflows.• Provide ongoing data and insight from internal and external sources to drive relevance and timely execution.• Manage and provide oversight during the development of naming and messaging on creative assets.• Develop a campaign and content calendar across all markets, personas, and journeys.• Measure campaign effectiveness across channels. Review key metrics and optimize content, providing regular reporting and recommendations.• Own/execute strategic initiatives quickly and without significant outside direction, taking leadership and accountability for paid, inbound, channel, events, PR, brand, and product marketing, among other areas.• Drive continuous improvement and optimization of internal creative processes, including developing production pipelines, playbooks, and best practices.• Identify, evaluate, and select appropriate vendors, tools, and software.• Develop an internal and external communications strategy for the company.

Fortaleza Area, Brazil

Check out a bit more about me: https://lanarocha.squarespace.com/Minha Melhor Semana, a.k.a MMS, was supported by Wave Accelerator, a Brazilian venture builder. 🚀 MMS was featured on Folha de São Paulo, G1, TrendWatching, Mundo do Marketing, Diário do Nordeste, Campaigns of The World, Adeevee, Ads of the World, Brands of the World, Lürzer's Archive.• Design market intelligence to analyze trends, competitive offerings, market segmentation, customer needs, features, and benefit trade-offs; and UX research to prototyping, apply a user-centered research and design approach to ensure women's needs and capabilities were on focus throughout the process.• Influence business stakeholders and new product features in partnership with the Product and Technical teams and build brand awareness and business cases.• Develop value proposition, product positioning, target customer definition, key selling points, and features and benefits prioritization.• Develop local launch strategy and go-to-market plans; serve as the single point of contact for all customer-facing functional teams and regions on their respective products.• Track, monitor, and understand content performance through insights and analytics reporting, including accurate attribution, ROI, and KPIs for digital campaigns.• Plan and execute partnerships with other industries to offer consumers benefits, a loyalty program, and discounts on products and services.• Conceptualize new ways to promote the service and optimize its pages to connect with audiences.• Perform community-building proactively by monitoring and replying to followers to ensure MMS was offering the best user experience.• Responsible for connecting influencers to the brand, creating strategies, and studying scenarios.• Act as an advocate for its subscription channel, with an eye for compelling merchandising and promotions, an aptitude for data analysis, and a passion for continuous content testing.

Fortaleza Area, Brazil

Check out a bit more about me: https://lanarocha.squarespace.com/• In charge of strategic and marketing solutions, content writing, and trend research, leading new product initiatives in collaboration with a cross-functional team.• Conduct research and analysis, recommend actions, and develop strategic outreach implementation plans.• Launch value-generating products and services. Projects include in-depth customer research to guide novel and innovative activities, prototyping and testing, service design, experience design, product design, multicultural marketing, open innovation activities, and go-to-market activation.• Interact with designers, developers, account executives, and the business team, fully managing internal and external stakeholders to build innovation plans.

São Paulo Area, Brazil

Check out a bit more about me: https://lanarocha.squarespace.com/• Responsible for discovering trends, insights, and related innovations for TrendWatching’s free monthly publication for over 300,000 people in 60+ countries. • Read and interpret emerging trends, identify interesting and unique marketplace examples that resonate with target audiences. • Focus on spotting companies, services, and advertising campaigns for the South & Central America Trends Report.

São Paulo Area, Brazil

• Responsible for interacting with market leaders and multi-disciplinary teams to ensure excellent content production.• Partner with relevant stakeholders to develop a detailed multi-channel content marketing strategy to drive traffic, engagement, and retention.• Community management: Propose, design, and execute business strategies and solutions for social media, driving followers to become ambassadors.• Act as the primary point of contact for solution inquiries and follow up on all digital platforms.• Responsible for conducting an in-depth analysis of consumer insights and market data to create the media plan for control and effectiveness of media buying activities.• Coordinate events, including meetings, webinars, seminars, trade shows, and exhibits.

São Paulo Area, Brazil

I started working as a Marketing Assistant at Eagle's Flight Brasil after I moved to São Paulo. Soon, I had the opportunity to join the team as a Coordinator, reporting directly to the manager as we increased sales and performance. Digital projects were internally designed, as well as TV ads.• Develop, coordinate, and implement communication strategies (digital campaigns and content writing), guiding tools, and significant events for partners and customers in Brazil to showcase Eagle's Flight's services.• Integrate data from multiple data sources (primary, secondary, and syndicated) to drive foresight and strategy and support yearly business planning.• Community management, to engage and keep followers and team updated on social media channels.• Develop structure and processes for tracking, implementation, and analysis of all digital marketing activities against KPIs, ensuring performance is communicated to key stakeholders and to provide actionable insights.• Plan, implement, and develop new marketing initiatives for partners and companies.• Prepare multilingual materials for internal and external presentations on products, business plans, and marketing campaigns.

Fortaleza Area, Brazil

• Build up the Marketing Department and evaluate projects with tight deadlines.• Responsible for the elaboration of the Marketing annual plan.• Prospect mailings to generate leads, portfolio analysis of active clients and map opportunities in specialized media.• Communicate weekly forecasts to internal and external partners to ensure appropriate resource planning and staffing.

Fortaleza Area, Brazil

This was my first professional internship in the Communication area. Unimed is the major health insurance company in the Northeast and North regions of Brazil. As soon as I got my Bachelor's degree, I was invited to join the team as a full-time collaborator.• Help out the team in events, proposing and organizing courses and workshops for doctors and coworkers.• Design the marketing plan for the area, aimed at different audiences, and write and present digital media reports for Marketing leaders.• Offer support and consultancy to internal staff.

Postgraduate Diploma, Consumer Sciences Applied

The program proposes to substantiate the different types of consumer behavior, employing concepts of Psychology, Sociology.

Bachelor'S Degree, Social Communications - Advertising And Marketing

The student learns to act prominently in the main areas that make up the Communications industry, related to Marketing and communication.

Student Exchange Program, Audiovisual Communications

The program trains the student to make creative and professional decisions in Audiovisual Communications and manage technological.