I help businesses and organisations ignite excitement and build lasting consumer relationships through innovative digital marketing strategies and activation. With a diverse portfolio spanning various industries, I've led successful campaigns, such as launching a new website for the Charity for Civil Servants after a brand refresh, which earned a Third Sector Highly Commended Award for Brand Development in 2023, Pearson's global literacy campaign, #ProjectLiteracy, and projects for major energy and finance companies, luxury brands, government entities, and non-profits. My successes highlight my ability to deliver original and creative marketing and audience engagement solutions.Dynamic and endlessly curious, I'm committed to excellence and thrive in fast-paced environments, always striving to exceed expectations. During the pandemic, I supported a home-based team that tripled output by adopting new ways of working, enabling us to provide more support to audiences and significantly grow and engage our database.Other achievements include raising £80k through cross-team efforts and implementing data-driven analysis that saved the charity money while engaging fundraisers. My insight increased the email database by 45% year-on-year by testing and optimising the email strategy. Eternally optimisatic and ambitiously nurturing, I also led a team to grow digital engagement by 50% and reduce attrition by 30%. My A/B content tests for WoodsValldata's white labelled Lottery product promotions resulted in the second fastest growth in the company’s history. Additionally, I have a proven track record of developing and upskilling digital and global marketing teams as part of a Communications Leadership Team.