Lance Ford Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

• Responsible for managing both Foodstuffs North Island & Woolworths. Brands include Chelsea Sugar & Syrups, Equal & Whole Earth Sweeteners. The role also includes management of Private Label Sugar into both accounts..
• Led the first New World North Island Central buy negotiation for Chelsea Sugar. Increased the number of core ranging flags for Chelsea from x153 to x182 & from x27 to x88 for Equal & Whole Earth Sweeteners.
• Re-signed the Woolworths Private Label Sugar contract while implementing a necessary 26% price increase. 5000 annual tonnes were at stake if the Customer had instead decided to import on the back of Woolworths Australia.
• Recently led the Pak n Save North Island central buy negotiation. Securing incremental core ranging flags, new listings & incremental shelf space for our products. These outcomes will deliver an additional x221 tonnes.
• Achieved 108% of the Grocery EBIT budget in the 2023 calendar year.
• Over the last x4 years I secured listings for x38 new products.

Auckland, New Zealand

Responsibilities included brand owner management, Foodstuffs North Island Key account management & Field management of the Auckland Territory Sales Managers. Topline Marketing represents multiple brands into Grocery including Sistema, Natures Way supplements, Brut, Sandhurst, Sujon Frozen Fruit & Croxley.

Auckland, New Zealand

• National Key Account Manager over an 8-year period, managing Woolworths for 6 years & Foodstuffs North for 2 years. Brands included Tip Top Bread, Ploughmans, Burgen, Golden Crumpets & Big Ben pies. Responsible for.
• Recognition of the following awards:
• Woolworths Supplier of the Year – Baking Category, 2018.
• Woolworths Supreme Supplier of the Year (Runner up), 2018.
• Woolworths Key Account Manager of the Year – Baking Category, 2013.
• Led award-winning campaigns for George Weston Foods within the Woolworths account, growing annual turnover from $40M to $60M and increasing value share from 26.9% to 39.7%.

Auckland, New Zealand

• Overall responsibility for the Woolworths account, acting as a sales broker for multiple growers across all fresh produce sold in Grocery. Additionally secured essential supply from pack houses and orchards across key.
• Achieved annual budgets of up to $26M through effective implementation of the business strategy.
• Achieved agreed profitability margins for all lines ranged within Woolworths.
• Awarded Domestic Business Unit of the Year 2010, based on measures that included budget results, cost control, distribution gains, staff stability and teamwork.

Auckland, New Zealand

• Led key sales strategy across Woolworths, The Warehouse, Chrisco and Mrs. Christmas, with categories in food and non-food. Brands included Leggo’s cooking sauces, John West salmon, Sunlight dish wash, Dole pineapple.
• In my final year I achieved 114% of the Woolworths Net sales value budget, over a 2 year period the Woolworths business grew by 37%.
• Moved KML’s internal share of sales in Woolworths up to 43% from 40%.
• Secured listings for over 150 new SKUs, with a hit rate of over 95% in relation to new listings.

Auckland, New Zealand

Managed accounts including Foodstuffs NZ, Pharmacy brands, SuperValue/FreshChoice, Kmart, DFS, BP, Shell, Mobil and Caltex. Achieved business sales goals of $20M through the development and maintenance of key account relationships and implementation of strategic business plans. Directly sold all Kodak products to the customer base and ensured that all.