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Lance H. Email & Phone Number
Head of Brand, Insights, Measurement and Sponsorships
at
HP
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Head of Brand, Insights, Measurement and Sponsorships
Location
Carlsbad, California, United States
Company size
Who is Lance H.? Overview
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Quick answer
Lance H. is listed as Head of Brand, Insights, Measurement and Sponsorships at HP, a with 91179 employees, based in Carlsbad, California, United States. AeroLeads shows a matched LinkedIn profile for Lance H..
Lance H. previously worked as Global Head of Insights, Analytics and Measurement at Hp and Head Of Marketing, NW Europe at Hp. Lance H. holds Bachelor Of Arts (Ba), Marketing from Texas A&M University.
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HP
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Profile bio
About Lance H.
I’ve spent several decades in a career sitting at the intersection of art and science. My journey has been fueled by a single-minded focus to broaden my thinking, working across diverse sectors from B2B technology, blue-chip CPG brands, and service providers targeting various demographics.My expertise lies in storytelling, informed by a deep understanding of business operations, partner and customer interactions. Helping drive business development through understanding trends and underlying motivations then optimizing the marketing efforts through developing robust data models, implementing advanced analytics, and delivering comprehensive marketing measurement solutions.I am committed to fostering a culture of data-driven decision-making, ensuring that every product, service and campaign is informed by deep insights and contributes to our overarching business goals.I thrive on collaboration, working closely with cross-functional teams to align data science initiatives with marketing strategies. My goal is to empower organizations to leverage data for competitive advantage, unlocking new opportunities for growth and innovation.As with any senior leadership position, mentoring and guiding a team is just as necessary as doing. Today, my growth is equated by the growth of those around me.
Current workplace
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10 roles · 30 years
Lance H. work experience
A career timeline built from the work history available for this profile.
Global Head Of Insights, Analytics And Measurement
Head Of Marketing, Nw Europe
Jun 2022 - Aug 2024
Global Head Of Commercial Marketing, Personal Systems
Apr 2019 - Jul 2022
Global Head Of Insights
Apr 2013 - Apr 2019
Vp, Strategic Planning
As head of strategy that includes the media, account planning and analytics groups, we focus on understanding the barriers that keep people from buying products and services. Then we develop the message strategy that will overcome the barrier, develop the touch point strategy to determine when they are most receptive and finally analyze the results of our efforts in terms of commerce.We do this for brands ranging from small to large, including HP, 7-11, 24 Hour Fitness, Pizza Hut… Show more As head of strategy that includes the media, account planning and analytics groups, we focus on understanding the barriers that keep people from buying products and services. Then we develop the message strategy that will overcome the barrier, develop the touch point strategy to determine when they are most receptive and finally analyze the results of our efforts in terms of commerce.We do this for brands ranging from small to large, including HP, 7-11, 24 Hour Fitness, Pizza Hut, T-Mobile and Sonic Drive-Ins.We work across every medium in the shopper’s journey to accomplish our goals, from their television to their computer, from their mobile phones into the aisle. Show less
Aug 2009 - Apr 2013
Director, Account Planning
I served as lead of brand planning for Gatorade domestic and international advertising. Among the many milestones, I led several product launches including G2 (one of Ad Week's top new brands of 08) and Gatorade Tiger.My sporting acumen was further deepened by leading planning on other sports-related brands such as Propel, US Soccer, Under Armor and Wilson Sporting Goods.
Mar 2005 - Aug 2009
Account Planning
Working with some great people, both agency side and client, we launched the award-winning, sales goal crushing “It’s Sonic Good” campaign which most people know as the “Two Guys” which broke many a convention in creative development, production, and media planning.I also aided the success of the agency by serving as strategic lead on several key pitches and brands such as Build-a-Bear Workshops, Blue Bunny Ice Cream and Payless Shoes.
2003 - 2005
~2 yrs
Account Planning
1997 - 2005
~8 yrs
Account Planning
1997 - 2003
~6 yrs
Team & coworkers
Colleagues at HP
Other employees you can reach at hp.com. View company contacts for 91179 employees →
MT
Maria Tsekova
Colleague at HpSofia, Sofia City, Bulgaria
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GM
Goshep Mohd
Colleague at HpHyderabad, Telangana, India
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SY
Stella Yen
Colleague at HpTaipei City, Taiwan, Province Of China
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JL
Jessi Lamo
Colleague at HpAustria
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SC
Sanchay Choudhary
Colleague at HpDelhi, India
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IM
Ibrahim Mozumdar
Colleague at HpDhaka, Bangladesh
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TA
Tuncay Atac
Colleague at Hpİzmir, Türkiye, Turkey
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EG
Eu Gin Sum
Colleague at HpSingapore
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EM
Enric Martinez-Abarca
Colleague at HpCatalonia, Spain
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BS
Bhavya Singh
Colleague at HpGreater Delhi Area, India
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Maria Tsekova
Colleague at HpSofia, Sofia City, Bulgaria
View →
GM
Goshep Mohd
Colleague at HpHyderabad, Telangana, India
View →
SY
Stella Yen
Colleague at HpTaipei City, Taiwan, Province Of China
View →
JL
Jessi Lamo
Colleague at HpAustria
View →
SC
Sanchay Choudhary
Colleague at HpDelhi, India
View →
IM
Ibrahim Mozumdar
Colleague at HpDhaka, Bangladesh
View →
TA
Tuncay Atac
Colleague at Hpİzmir, Türkiye, Turkey
View →
EG
Eu Gin Sum
Colleague at HpSingapore
View →
EM
Enric Martinez-Abarca
Colleague at HpCatalonia, Spain
View →
BS
Bhavya Singh
Colleague at HpGreater Delhi Area, India
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1 education record
Lance H. education
FAQ
Frequently asked questions about Lance H.
Quick answers generated from the profile data available on this page.
What company does Lance H. work for?
Lance H. works for HP.
What is Lance H.'s role at HP?
Lance H. is listed as Head of Brand, Insights, Measurement and Sponsorships at HP.
Where is Lance H. based?
Lance H. is based in Carlsbad, California, United States while working with HP.
What companies has Lance H. worked for?
Lance H. has worked for Hp, Tracylocke, Element 79, Barkley, and Havas Worldwide.
Who are Lance H.'s colleagues at HP?
Lance H.'s colleagues at HP include Maria Tsekova, Goshep Mohd, Stella Yen, Jessi Lamo, and Sanchay Choudhary.
How can I contact Lance H.?
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What schools did Lance H. attend?
Lance H. holds Bachelor Of Arts (Ba), Marketing from Texas A&M University.
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