Lance Rule Email & Phone Number

Working with clients on a variety of Consultative and Project Management assignments.As a consultant I offer extensive experience to companies who are forward thinking enough to want a fresh approach in these challenging times without the commitment of permanent employment. This has been gained through working within both a disciplined PLC environment as well as the invaluable skills and knowledge acquired from running my own business.Carry out a strategic review all areas of the business including image, effective use of the internet, database management, staff and resources. Production and presentation of recommendation document and the hands on implementation of agreed actions within the business.

The Forecourt is an Independent Used Car Dealer established in April 2005. Stocking 45+ units and achieving 22-25 retail sales per month.Achieved a turnover in excess of £1.2 million and gross margins of 17% in first years trading.Increased turnover in Year 2 whilst maintaining margins.Designed Company’s brand image and marketing approach as a modern, fresh and professional business. It has achieved a good reputation through effective use of the media and the recognition of the power of the Internet.Management of all aspects of the companies finances and legal responsibilities.

Poole & London

Annual sales exceeding 600 new vehicles and 600 used vehicles. Annual Gross profits in excess of £1 million. Purchasing and disposal of stock. Management of a large team of Sales and Support personnel using personal core skills and recognised management techniques.Setup new Hyundai Franchise, exceeding all performance targets. Top five performing MG Rover Dealer nationally. Ranked top three financial performers within group. Developed four Group Sales Operations in Dorset and London and a successful Fleet Sales Department.Negotiated at senior management level annual targets, quarterly bonuses and associated issues for sites with the manufactures. Setting of departmental targets and production of the annual business plan. Growing the business year on year exceeding expectation. Managing Sales and Support staff in all operations. Responsible for all aspects of Branding & Marketing covering Press, Radio, PR, Direct Mail, Internet and Events. Preparation and presentation of dealer launch and promotional events.Development and implementation of in house training programs. Fully compliant with all aspects of both legal and FSA requirements.Active within the dealer community promoting issues and ideas to the manufactures at all levels.