Lance Thompson Email and Phone Number
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Transformational CPG sales leader and nonprofit board member with a general manager skillset. Function:Primary - Sales Secondary - Marketing, category management, operations, and data science (see honors & awards)Global Expertise (up to $130M and 18 people): CPG - 14 yrsTech - 2 yrsNonprofit - 3 yrsOverview:I’ve thrived in a wide variety of roles ranging from business development with P&L experience for the two largest categories at Smithfield, to pointed sales roles starting in distributor sales to now leading the largest opportunities at Bonduelle and Bright Farms. I shine where I can fully utilize my general manager skillset such as my time in international sales, which is the real foundation of my skillset. As an associate manager, I ideated and led product launches, presented to ownership and presidents, and helped integrate and design growth strategies resulting in double-digit growth. I am relentless at finding the core issue, finding a solution, and influencing stakeholders to achieve results. This makes me skilled at tackling any opportunity, especially the thorny ones. Furthermore, I'm obsessed with the 'why' which aids in industry vision and distinguishing conjecture in sales or marketing applications. Account Experience:- Walmart- Kroger - HEB- Albertson’s- Costco - Brookshire’s- Aldi- BJ's- Wakefern- SpartanNash- Giant Eagle- Weis- Market BasketKey Successes:- Holistic strategic sales management - 13 years of sales growth. - Global team management of 18 + people (brokers and/or direct report/s).- Extensive experience at most all major retailers in the US and Canada. This includes turnarounds and account, brand, and private label launches. - Led Kroger launch at Bonduelle.- Asian smoked sausage launch and ideation with quarterly earning meeting attendance.- Assisted in ERP integration of John Morrell Food Group into Smithfield International.- Executive presentations up to C-suite and CEO.- Shopper marketing at Kroger - benchmarked processes and 15+ PR events.- Harvard Business Analytics Program.- Board member - STARS YEP.- Smithfield Leadership Institute - The top leadership program for future execs hand-picked by a President (1 of 25). Core Strengths:- Getting results - Vision / foresight- Data and analytics- Influence / connecting the dots- Building credibility- Adaptability- Why / root-cause analysis- MentoringLong-term goal: CEO, C-suite, or executive.
Brightfarms
View- Website:
- brightfarms.com
- Employees:
- 11
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Sales DirectorBrightfarms Jun 2023 - PresentIrvington, New York, UsWalmart, Kroger, and all central sales opportunities.Summary: Polished, data-driven sales experience at regional and national accounts in the central territory. Accounts represent the largest opportunities at Bright Farms across packaged produce items in the CEA (controlled environmental agriculture) space.
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National Accounts ManagerBonduelle Fresh Americas Dec 2022 - Jun 2023Irwindale, Ca, UsKroger, Aldi, Meijer, Target, and SpartanNash accounts. Summary: Polished data-driven sales experience at national accounts representing the largest opportunities at Bonduelle across private label and branded packaged produce items. -
Regional Sales Manager - Kroger & NortheastBonduelle Fresh Americas Oct 2020 - Jun 2023Irwindale, Ca, UsKroger, BJ’s, Wakefern, Harris Teeter, Weis, Market Basket, and Giant Eagle. Summary: Polished data-driven sales experience in at Northeast and Kroger accounts across private label and branded packaged produce items.
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ConsultingSelf-Employed Feb 2020 - Jun 2020Utilized new tools post-graduation from Harvard's Business Analytics Program (April 2019 - January 2020). Pro bono consultant work focused on digital strategies as well as data collection, wrangling, and insights. These experiences kept me fresh and are aimed at category management applications in sales settings or even larger opportunities such as complete company overhauls to prepare for the new, data ubiquitous world. - GreenSpace - Focused on helping establish their analytics platform. I wrangled SQL data, gave recommendations for uniformity, as well as a mock-up dashboard with insights. I evaluated and negotiated with multiple data visualization vendors and provided my recommendation that would best suit their needs. - STARS Youth Enrichment Program - Focused on digital strategy in terms of data collection, uniformity, and potential value propositions that the data would provide. Eventually the platform is aimed at providing predictive or prescriptive insights to improve efficiency as well as expand into other platforms (mobile app/s, social media, etc.) that would increase usage and brand loyalty.
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Regional Sales Manager - KrogerSmithfield Foods 2015 - Mar 2019Smithfield, Virginia, UsKroger - Branded: $130M in revenue (2016 – 2019) - Managed 18 brokers at 9 divisions.- Private Label: $50M in revenue (2015 – 2016) - 50% of PL business and HQ experience. - Growth all 4 years (+ 2% for 2018) for retail packaged meats and grocery items. - Drove profitability exceeding KPI's (target brands, ACV, secondary displays). Summary: Polished data-driven sales experience ranging from corporate to regional divisions across private label and branded grocery and packaged meat items. - Face of Smithfield (led, organized, media clips / photos, and entertain executives) at over 15 PR events across charity and sports venues (College Football, NASCAR, Nathan's HDEC, MLB, and food banks). Meshed events with in-store execution driving category growth and representing over $6M in revenue in 2018. - Benchmarked a shopper marketing process for NASCAR activation resulting in incremental double-digit category sales growth (avg + $104k / event) and national acceptance at Kroger Smithfield after two separate executive presentations. - Kroger Delta - Rebuilt relationships up to the president, gained national program acceptance, developed new promos, and improved execution 4 other salesmen failed at resulting in the fastest growing division in 2018 (+10% @ $25M). - Initiated and coordinated a Thanksgiving Food Drive PR event with Kroger Delta requiring Smithfield C-suite approval. Received attention from the media, Mayor of Memphis, and a personalized Thank You Letter from the division president of Kroger to the CEO of Smithfield. -
Associate International Sales ManagerSmithfield Foods 2013 - 2015Smithfield, Virginia, UsWalmart, Costco, Loblaws, McDonald's, PriceSmart, Subway, distributors, etc.- Branded and PL: $15M + in revenue across packaged meats in retail, foodservice, and deli. - Double-digit sales growth every year (+ 30% ) and drove increases in more profitable items.- Manage 10 + brokers in HK, Korea, Canada, Mexico, South America, and Caribbean markets. - Assisted in JMFG integration into Smithfield Intl. Summary: Global cross-funcational sales hunter role across retail and foodservice realms in packaged meats. - Led and worked with global cross-functional teams driving the integration of JMFG into Smithfield International as well coordinating details such as training brand managers on international regulations, cultures, and supply chain concerns (QA and shipping).- Ideated and helped launch an Asian smoked sausage line in Hong Kong. Brokered knowledge with our partners in China and experts in the States landing on a specially designed formula, packaging, and freeze / thaw process positioning the product for success. Conception to launch was under a year with immediate distribution (~80% ) during a highly visible time (IPO for WH Group in HK and they needed to show US/China synergies) and later included attendance at a quarterly earnings meeting. By design, it later achieved distribution in Korea with Japan as the next target. It also won an innovation award at Smithfield. - Launched a dry sausage line with Marc Angelo Foods that won distribution at all major retailers in Canada.
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Key Account Manager - Nash FinchSmithfield Foods 2011 - 2013Smithfield, Virginia, UsNash Finch and Dollar General- $10M + in annual revenue. Managed a team of 3 people (brokers).- +6% in sales growth in 2012; +3% in 2011. - All brands for retail packaged meats across meat and grocery categories. - Met KPI’s driving profitability – 100% new item authorizations for target brands. Summary: End-to-end sales management wit store level up experience. - Crafted fact-based stories for Dollar General Markets addressing category opportunities resulting in 8 new items and a 100% increase in sales in 6 months.- Utilized mobile tours to increase customer activation with Eckrich and Operation Homefront.
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Business Development AnalystSmithfield Foods 2010 - 2011Smithfield, Virginia, UsOverview: Sales operations foundation.- P&L Accountability (assisted) ~ $200M in yearly revenue. - Categories – bacon and ham.Summary: Created, revised, and garnered executive approvals for strategies to enhance profitability, volume, and revenue. Monitored and reported P&L progress in weekly meetings and yearly executive presentations. - Worked with all retail customer teams (WM, Kroger, Publix, Safeway, etc.) assisting in setting and tracking goals, approving deals, and gaining insight from the field. - Helped cultivate brand refreshes, new item ideations, or product revisions in tandem with brand managers. Ex. - downsizing core bacon line to 12oz from 16oz. - Foundational training in syndicated data (IRI, Nielsen, Spectra) from former Nielsen employees tackling how to analyze, spot, and predict category trends . - Assisted in leading cross-functional teams and project management across QA, R&D, graphics, finance, and supply chain. Utilized an excellent working knowledge of SAP to track progress.
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Sales Management TraineeBisco Industries 2008 - 2009Anaheim, California, UsProfessional Sales / GM foundation with training across all departments (marketing, finance, operations, and supply chain). - Drove double-digit sales growth in the first year while learning and managing extreme complexity across 230 vendors in the electronic component / tech industry.
Lance Thompson Skills
Lance Thompson Education Details
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Harvard Business Analytics ProgramBusiness Analytics -
University Of DaytonMba
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Arizona State UniversityBusiness Management
Frequently Asked Questions about Lance Thompson
What company does Lance Thompson work for?
Lance Thompson works for Brightfarms
What is Lance Thompson's role at the current company?
Lance Thompson's current role is CPG Sales Leader | Data | Propelling the Future.
What is Lance Thompson's email address?
Lance Thompson's email address is la****@****pac.com
What schools did Lance Thompson attend?
Lance Thompson attended Harvard Business Analytics Program, University Of Dayton, Arizona State University.
What skills is Lance Thompson known for?
Lance Thompson has skills like Management, Sales Management, Marketing, Cross Functional Team Leadership, Account Management, Strategic Planning, Sales, Transformational Leadership, Business Strategy, Brand Management, Marketing Strategy, Brand Development.
Who are Lance Thompson's colleagues?
Lance Thompson's colleagues are Connor Haderlie, Matthew Casey, John Vlieger, Maria Fulgencio, John B. O'neal Iii, Jay Dugger, Randall Davis.
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