Lance Wallace Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, Us

Atlanta, Georgia, Us

The Associate Vice Chancellor (AVC) for Communications supports the Vice Chancellor (VC) for Communications and serves as the second-in-command for USG Communications. The AVC serves as a media contact, supervises USG Communications’ staff members, and ensure internal communications projects are delivered in a timely, customer-focused, and cost-effective manner. The AVC assists with managing the communications team, providing quality control on projects, and assigning tasks that come in through the ticketing system.Responsibilities include:• Developing and implementing strategic communications plan with the vice chancellor• Strategic, leadership, and crisis communications• Project management• Media relations and proactive pitching• Supervising communications team members and implementing new communications responsibilities under CAR and internal determinations • Coordinating internal communications• Providing input into and implementing social media strategy• Liaising with campuses and other stakeholders

Atlanta, Georgia , Us

Developed and implemented media relations, issues management and crisis communication strategies to advance Georgia Tech and support the Institute's strategic initiatives. Responsible for advancing the university's local, regional, national and global visibility; served as the Institute's official primary spokesperson and as the public information officer for the Georgia Tech Police Department; and oversaw the Institute's social media initiatives. In addition, managed the media relations and social media staff, set employee and/or group goals, decided on organizational structure to meet the goals, assessed and provided feedback for employee and group performance and made pay recommendations.As interim AVP, was responsible for the creation, implementation, and oversight of the Institute's marketing and communications strategy to enhance the Institute's reputation at the state, national and international levels. Collaborated with the senior leadership of Institute communications to lead a cohesive brand strategy and outreach effort. Led integrated marketing and communications initiatives in both traditional and digital communications platforms on issues of strategic importance and tracked major trends in higher education and their potential impact on the Institute. Responsible for setting employee and group goals, deciding on organizational structure to meet the goals, assessing employee and group performance and providing feedback, and making pay recommendations.

Atlanta, Georgia, Us

Served as University System media spokesperson and primary media relations contact. Collaborated with executive vice chancellors to manage issues on the system as well as campus level. Approved internal and external communications including news releases, website updates, correspondence, employee communications and speeches by senior leaders. Worked with staff and campus contacts to plan and execute Campus Spotlight at Board of Regents meetings. Oversaw social media posting and responses to issues. Supervised 10-member team. Consulted with communicators and senior leaders at USG institutions on communications questions and issues management.

Atlanta, Georgia , Us

Developed and implemented media relations, issues management and crisis communication strategies to advance Georgia Tech and support the Institute's strategic initiatives. Responsible for advancing the university's local, regional, national and global visibility; served as the Institute's official primary spokesperson and as the public information officer for the Georgia Tech Police Department; and oversaw the Institute's social media initiatives. In addition, managed the media relations and social media staff, setting employee and/or group goals, deciding organizational structure to meet the goals, assessing and providing feedback for employee and group performance and making pay recommendations.Major Responsibilities:- Developing and executing communications strategies to promote the Institute's brand and enhance its reputation.- Serving as the official primary spokesperson for the Institute.- Overseeing services/vendors that support media relations such as media monitoring services, media data bases, public relations firms, etc.- Maintaining relationships with key news media representatives and coordinating media responses.- Formulating and directing release of public information to the news media. Oversee production of the Institute's news summary.- Managing the news section of the Institute's website. Monitoring and assessing news coverage and trends.- Leading institute-level crisis communications and issues management responses, including media relations for the Georgia Tech Police Department.- Organizing and supervising activities of media relations and social media staff.- Developing and providing media training.

Atlanta, Georgia, Us

Led all internal and external strategic marketing and communication efforts for a large, major organizational unit. The responsibilities of the job included: public relations, media relations, print and electronic communications, employee and executive communications, strategic communication planning and crisis communication. Additional tasks included: branding and marketing, audio/visual production, graphic design, coordination of 30+ trade shows around the country, photography, operation and marketing. Developed robust two-way communication channels with the academic units of Georgia Tech and marketing aspects of employee recruitment efforts. Responsible for setting employee and/or group goals, deciding on organizational structure to meet the goals, assessing employee and/or group performance and providing feedback, and making pay recommendations.Major Responsibilities: • Directing strategic marketing & communications. • Directing/overseeing employee communication; strategy & execution. • Directing/providing for executive communication; advise & support. • Directing/providing for electronic and print communication; strategy and execution. • Performing other related duties as assigned.

Decatur, Ga, Us

• Provided strategic communications and marketing counsel to senior leadership, including media coaching, crisis communications and messaging• Supervised a staff of three employees and 5-10 contractors to develop and executed comprehensive public relations and marketing program designed to increase support, involvement and volunteer service• Oversaw organization’s website, blog and social media sites• Directed media relations program by monitoring traditional and social media, responding to inquiries and distributing news releases• Served as organization spokesperson and spoke frequently to constituent groups• Oversaw production of print, video and online communications vehicles• Developed and managed nearly $1 million budget for communications, marketing and fundraising initiatives• Led and trained organizational advocates in new grassroots network• Created and implemented integrated marketing communications plan for annual campaign to generate $4.8 million to support global missions work• Edited organization’s bi-monthly magazine with circulation of 42,000• Responded to organization’s critics through proactive media monitoring and messaging approach

Macon, Georgia, Us

• Served as the university’s chief media contact responding to inquiries, issuing statements, monitoring coverage and cultivating relationships with media representatives across the state• Produced alumni publications for schools of engineering, business, liberal arts, theology and education• Wrote and edited speeches for university leadership• Implemented marketing and promotion program for Executive Forum speaker series• Created advertising campaigns for school of theology and junior college transfer student recruitment• Generated print collateral and planned special events during $190 million fundraising campaign

Macon, Ga, Us

• Supervised 8-10 reporters covering local government, crime, business, higher education, the state legislature and regional general assignment beats• Edited weekly business tabloid• Covered Macon City Hall and local government including controversial road improvement program that sparked organized citizen protest movement• Covered Robins Air Force Base including deployments to Kosovo and the relocation of the B-1 bomb wing• Wrote general assignment features and earned multiple awards for special series on Georgians on the Titanic and an 8-month historical and environmental project on the Ocmulgee River• Launched and managed a weekly special section aimed at Generation X readers

Mba, Marketing

Ba, Journalism, Political Science