Lance Mcdaniel Email & Phone Number

Sacramento, California, United States

Sacramento, California, United States

Sacramento, California Area

As the Poltical and Advocacy Partnerships Manager, I was responsible for, identifying and developing political and advocacy opportunities locally, regionally and on a nationwide basis. I assisted campaigns in crafting their messaging and conducting reseach to determine their ideal constituent for message exposure. To accomplish this I utlized the company's full portfolio of digital, OTT, and broadcast platforms. I worked with clients and campaigns to ensure their messaging reached those voters and consituents to ensure the success of the campaign. I had the opportinty to work with campaigns, candidates, agencies, and consultants for campaigns as large as nationwide to as granular as local races. During my tenure the Political category saw growth on a nationwide basis which exceeded the company's goals.

Sacramento, California Area

As a Political Account Strategist, I was responsible for identifying candidates, propositions, Political Action Committees, and advocacy groups which need to have their messages amplified. Responsible for ensuring all races were landscaped and working with consultants, media buyers, candidates and to determine the most effective and efficient way to reach their desired demographics and constituents. As an account Executive, Identify and solicit new business; service and grow existing accounts. Responsible for developing persuasive proposals in response to client needs and/or opportunities. Guide my clients based on market, platform or station information. Responsible for ensuring client satisfaction through cooperative communication. Utilize all available resources to create effective marketing campaigns.

Sacramento, California Area

Worked as a civilian employee and as a sworn Police Officer for four agencies agencies in the Sacramento Region. I also worked in the capacity as a Special Investigator with the State of California. Experienced in problem solving, decision making, negotiating, communication skills, and interpersonal skills. Assigned to various assignments including routine patrol, bike patrol, Explorer Advisor, Terrorist Liaison Officer. Recognized with several letters of commendation, and 2 life saving medals. Recognized as a court expert in several disciplines, including collision investigation, DUI investigation, as well as other specialized tactical and operational functions.