Lance Rice Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

GoogleContent Manager (Mar 2023 – current) MicrosoftContent Creator and SharePoint Manager (Jul 2021 – Dec 2022)• Launched and managed a highly-regarded SharePoint site operating as a central hub for all process updates, training content, and onboarding materials- Developed user interface, content flow, and best practices- Organized and converted hundreds of documents from a variety of formats into SharePoint pages- Worked cross-divisionally to advise other teams looking to duplicate our success• Partnered with subject matter experts to produce in-depth training pieces in the form of presentations, SharePoint pages, and videos• Provided strategic direction on communications and helped execute internal initiatives WalgreensCopywriter and Marketing Support (Apr 2021 – Jun 2021)• Wrote and maintained landing pages for strategic COVID-19 communications• Conducted website audits and provided recommendations to improve user experience• Designed B2B, B2C, and B2B2C collateral to promote testing and vaccine programs

Redmond, Washington, Us

• Spearheaded the complete redesign of the program's internal portal - Restructured the site map to a more intuitive interface - Wrote and designed individual pages to provide context and best practices for program resources• Adapted the program’s recruitment from event focused to an online format - Wrote and designed the program’s first public-facing webpage - Designed the program’s new logo and branding guide - Composed blog posts and social media content• Produced videos and presentations used in executive communications, industry events, and offsite meetings• Built case studies from recorded testimonials and Microsoft Partner feedback sessions • Created visual elements for and participated in industry events including Ignite, Build, and Women in Technology• Developed internal communications for Microsoft Cloud + AI division

• Designed and managed the production of the company’s new website • Produced multiple targeted videos to promote and provide an overview of the Chatbox platform • Wrote blog posts and newsletters and created social media content that yielded a 40% increase in followers • Designed all print collateral, digital assets, and conference signage • Created landing pages and support materials for industry-targeted campaigns

New York, Ny, Us

• Created category-specific prospecting collateral. Healthcare version closed 60k first time it was used• Managed roll out of Marketo marketing automation software, trained departments on usage, created templates, and stewarded initial campaigns• Led ESRI GIS mapping committee- Developed an online map creation tool- Created best practices, trained new users, and wrote training materials- Worked with division leaders to establish design standards• Devised a new process for producing targeted prospecting videos that removed the burden from the video production team and reduced production time from three to five days to three to five minutes• Supported digital marketing efforts by maintaining market websites and creating microsites for targeted campaigns • Participated in national sports and political initiative committees • Started a training program to help account planners improve their PowerPoint, design, and writing skills

New York, Ny, Us

• Rebranded sales and marketing materials to strengthen the company’s visual identity• Developed client-focused copy • Collaborated with sales managers to design a Flash-based sales tool that allows account executives to present slides in a non-linear fashion and received a company-wide GEM innovation award for this product.• Managed website content for multiple markets with a focus on SEO and usability that contributed to a 30% increase in quality leads• Created internal newsletters to promote company brand and increase cross-market communication• Managed all print and web materials for the NW region• Collaborated with a team to organize and create signage for client events• Designed sales collateral for target account marketing campaigns such as Washington State Auto Dealers Association• Created support materials and an interactive tracking process for divisional and local ad sales contests• Developed modules that can launch from PowerPoint to accurately represent the company’s advertising options• Trained coworkers in various tools and technical skills such as Photoshop, Flash, and print design

New York, Ny, Us

• Established the lead-generation department and its processes• Collaborated on the development of a presentation tool with remote updating capabilities• Supported customer-focused media selling strategies• Leveraged a separate domain and server to supplement the needs of the main corporate CMS website• Combined research tools such as Kantar, Sales Genie, and AdMall to identify leads for account executives • Produced online ads for clients throughout the NW region such as State Farm Insurance and Vancouver Symphony Orchestra

New York, Ny, Us

• Utilized Nielsen and Stowell research to define and target specific demographics for television campaigns• Designed an in-depth Excel spreadsheet for tracking and analyzing potential client newspaper spending that helped Account Executives qualify potential leads• Assisted Account Executives in creating client focused presentations

Bellingham, Wa, Us

• Assisted in crisis drills by setting up and working in the Joint Information Center to train public relations and media communication strategies• Developed and coordinated a multiple stage printing process that saved the client 42% of the printing cost• Created a dual navigation layout for a client’s website to ensure their clients find information efficiently• Conducted market research to assess brand recognition and perception• Wrote and produced ads, newspaper inserts, brochures, websites, and direct mailers under tight deadlines• Managed multiple client projects involving print, web design, copy writing, and research

• Produced a commercial with an ROI that covered the client’s ad buy was paid for within two weeks of airing• Wrote a press release picked up by two print publications, leading to 20 new clients in two weeks• Directed a small team of marketing pros across multiple accounts• Presented regularly at WWU marketing classes and the Student Marketing Association

Bachelor'S Degree, Marketing

Fundamentals Of User Experience

Elements Of Design And Elements Of Drawing