Lance Rice Email & Phone Number

Seattle, WA, US

Seattle, WA, US

• GoogleContent Manager (Mar 2023 – current) MicrosoftContent Creator and SharePoint Manager (Jul 2021 – Dec 2022)
• Launched and managed a highly-regarded SharePoint site operating as a central hub for all process updates, training content, and onboarding materials- Developed user interface, content flow, and best practices.
• Partnered with subject matter experts to produce in-depth training pieces in the form of presentations, SharePoint pages, and videos
• Provided strategic direction on communications and helped execute internal initiatives WalgreensCopywriter and Marketing Support (Apr 2021 – Jun 2021)
• Wrote and maintained landing pages for strategic COVID-19 communications
• Conducted website audits and provided recommendations to improve user experience

Redmond, Washington, US

• Spearheaded the complete redesign of the program's internal portal - Restructured the site map to a more intuitive interface - Wrote and designed individual pages to provide context and best practices for program.
• Adapted the program’s recruitment from event focused to an online format - Wrote and designed the program’s first public-facing webpage - Designed the program’s new logo and branding guide - Composed blog posts and.
• Produced videos and presentations used in executive communications, industry events, and offsite meetings
• Built case studies from recorded testimonials and Microsoft Partner feedback sessions
• Created visual elements for and participated in industry events including Ignite, Build, and Women in Technology
• Developed internal communications for Microsoft Cloud + AI division

• Designed and managed the production of the company’s new website
• Produced multiple targeted videos to promote and provide an overview of the Chatbox platform
• Wrote blog posts and newsletters and created social media content that yielded a 40% increase in followers
• Designed all print collateral, digital assets, and conference signage
• Created landing pages and support materials for industry-targeted campaigns

New York, NY, US

• Created category-specific prospecting collateral. Healthcare version closed 60k first time it was used
• Managed roll out of Marketo marketing automation software, trained departments on usage, created templates, and stewarded initial campaigns
• Led ESRI GIS mapping committee- Developed an online map creation tool- Created best practices, trained new users, and wrote training materials- Worked with division leaders to establish design standards
• Devised a new process for producing targeted prospecting videos that removed the burden from the video production team and reduced production time from three to five days to three to five minutes
• Supported digital marketing efforts by maintaining market websites and creating microsites for targeted campaigns
• Participated in national sports and political initiative committees

New York, NY, US

• Rebranded sales and marketing materials to strengthen the company’s visual identity
• Developed client-focused copy
• Collaborated with sales managers to design a Flash-based sales tool that allows account executives to present slides in a non-linear fashion and received a company-wide GEM innovation award for this product.
• Managed website content for multiple markets with a focus on SEO and usability that contributed to a 30% increase in quality leads
• Created internal newsletters to promote company brand and increase cross-market communication
• Managed all print and web materials for the NW region

New York, NY, US

• Established the lead-generation department and its processes
• Collaborated on the development of a presentation tool with remote updating capabilities
• Supported customer-focused media selling strategies
• Leveraged a separate domain and server to supplement the needs of the main corporate CMS website
• Combined research tools such as Kantar, Sales Genie, and AdMall to identify leads for account executives
• Produced online ads for clients throughout the NW region such as State Farm Insurance and Vancouver Symphony Orchestra

New York, NY, US

• Utilized Nielsen and Stowell research to define and target specific demographics for television campaigns
• Designed an in-depth Excel spreadsheet for tracking and analyzing potential client newspaper spending that helped Account Executives qualify potential leads
• Assisted Account Executives in creating client focused presentations

Bellingham, WA, US

• Assisted in crisis drills by setting up and working in the Joint Information Center to train public relations and media communication strategies
• Developed and coordinated a multiple stage printing process that saved the client 42% of the printing cost
• Created a dual navigation layout for a client’s website to ensure their clients find information efficiently
• Conducted market research to assess brand recognition and perception
• Wrote and produced ads, newspaper inserts, brochures, websites, and direct mailers under tight deadlines
• Managed multiple client projects involving print, web design, copy writing, and research

• Produced a commercial with an ROI that covered the client’s ad buy was paid for within two weeks of airing
• Wrote a press release picked up by two print publications, leading to 20 new clients in two weeks
• Directed a small team of marketing pros across multiple accounts
• Presented regularly at WWU marketing classes and the Student Marketing Association

Bachelor'S Degree, Marketing

Fundamentals Of User Experience

Elements Of Design And Elements Of Drawing