Churchkey Consulting is a project based brand consultancy, which means that we solve business problems. We just happen to approach problem solving through the discipline of branding.All companies have similar problems. They aren't growing as fast as they'd like. Can't earn the premium they'd like. Can't secure the distribution they'd like. But these are all symptoms. The root causes of these problems are the perceptions in people's heads. Consumers' perceptions of a product don't fit their needs. Consumers don't perceive there to be enough difference to justify a premium. Retailers don't perceive there to be enough demand to justify distribution. If people felt differently about the product, the problem wouldn't exist.We help our clients determine what perceptions, if created, will produce an advantageous result and then help our clients behave in a manner that will create them.Specialties: Defining a company's ideal customer. Not simply in demographic terms, but via the motivations that drive their behavior.Developing a positioning statement to align the behavior of an organization. If a company and its customers both share an appreciation for toughness, then it is easy to design, market and distribute a product in a way that reinforces toughness.Recommending tactical applications of the positioning, ranging from marketing and product design to organizational structure.