Lance Robin C. Email & Phone Number

Singapore

Singapore

* Lead the APAC analytics team, providing mentorship, improving technical skills, and fostering a culture of excellence.* Maintained an average team tenure of ~3.8 years, with the last team departure occurring ~2.0 years ago.* Delivered complex marketing mix models for a leading sports apparel retailer, coordinating teams across multiple time zones.* Extended Hierarchical Bayesian capabilities and developed a plotly-based library to visualize Bayesian results, enhancing interpretability.* Automated significant portions of the modeling process, saving hundreds of hours annually.* Worked on machine learning side projects: * Trained a random forest regressor to predict response curve parameters. * Developed a proof-of-concept market basket recommender using KMeans clustering.

Singapore

* Delivered a pricing and pack size study for CPG clients using Hierarchical Bayesian methods.* Designed and implemented Bayesian features in PyMC, leading to a 75% reduction in modeling time.* Introduced Kedro for reproducible data science workflows, adopted by the broader team.

Singapore

* Advised CPG clients on media planning using marketing mix modeling across multiple markets, providing custom scenario forecasting and optimization.* Delivered an industry benchmarking study presented at a conference, achieving high client satisfaction.* Designed and developed data pipeline features for the internal modeling platform to improve workflow efficiency.* Worked on several coding projects to improve process efficiency * Automated data and modeling processes, saving over one month of person-hours per project. * Automated chart data extraction from images using Sobel edge detection. * Developed a system to automate syndicated data processing, reducing manual workload.* Conducted Python workshops, receiving positive feedback from participants.

Taguig, Philippines

Currently part of the data team handling end-to-end raw data processing.

Taguig, Philippines

Focused on delivering analyses using rigorous, and robust quantitative methods to understand and extract more value from media spending.Project Contributions* Delivered marketing mix models for Fortune 100 clients across different industries such as beverages, consumer goods, and food products.* Built a Python package that optimizes media plans based on the model output of IPG’s proprietary software.* Trained in digital attribution modelling

Quezon City

Worked as an analyst at a boutique management consulting firm focused on creating quantifiable value through strategic sourcing, process improvement, and implementation of big data insights.Project contributions:* Developing a linear programming model for a global windows & doors manufacturer to optimize vendor quantity allocation based on supply constraints. Savings is projected to be 17% to 22% across different categories.* Developed baseline and savings models to quantify financial impact of savings initiatives within designated categories* Delivered analysis and insights on the competitive landscape, and historical market prices within designated categories.* Worked on delivering key metrics, performance indicators, and insights to take advantage of ancillary sales data for an international U.S. regional airline.

Ncr - National Capital Region, Philippines

ITM 11.1 - basic MS Word, Excel, and Powerpoint. Student project: Cashier /Inventory system for small-scale enterprise.ITM 14 - MS Excel with VBA programming Student projects: 2048 AIExcel Game (e.g. Mummy Maze, Battleship, Othello)

Ncr - National Capital Region, Philippines

1. Revised warehouse layout to - Reduce weather vulnerability- Improve workflow- Ease implementation of FIFO inventory system. 2. Inventory management excel file- End users are laborers themselves- Had to cater to specific needs of company (e.g. tracking, SKU expansion, etc.)

Bs Management Engineering, Qpi 3.35

Activities and Societies: Special Projects Head at Management Engineering Association, Marketing Head at Ateneo Gabay

Exchange Program, Logistics, Materials, And Supply Chain Management

Exchange student. Studied about supply chain, global marketing, e-marketing, tendering and procurement. Lots of group work.