Lander Isasi Email and Phone Number
How does an aspiring investment banker end up transforming fashion and retail brands across Asia and the Middle East?I’m Lander Isasi, a seasoned retail executive passionate about driving business growth and innovation. With over 15 years of experience, I've led significant transformations within retail, specializing in digital transformation, omnichannel expansion, and total brand turnarounds.After receiving my undergraduate degree in finance in the USA, I began what I thought would be a long career as an investment banker in London. However, a chance opportunity with Inditex changed my path and sparked my passion for retail. My initial role involved handling logistics, IT, and procurement, but I quickly advanced through the ranks, spearheading Inditex's expansion in the UK and Ireland.I was then selected to develop Inditex’s presence in China, a market that was still in its early stages. Overseeing the growth from 20 to 61 stores in 15 months, I focused on creative hiring and training solutions to build a capable team. I later moved to Shanghai to drive growth in Eastern China, launching Zara.com and T-mall, significantly contributing to the company's revenue.Following my success in China, I led Inditex’s Southeast Asian expansion, transforming underperforming franchises.I later joined Guess, managing the Middle East, Southeast Asia, India, and Australia divisions. There, I transformed the business from a wholesale model to a vertically integrated operation, reinvigorating the brand.Today, I am the CEO of 6IXTY8IGHT, a leading lingerie and casual wear brand. Under my leadership, we have expanded our retail and e-commerce presence across Asia, focusing on product quality, speed to market, and customer satisfaction.Beyond my professional achievements, I hold an Executive MBA from the National University of Singapore and UCLA. I am fluent in English, Spanish, and Filipino, with limited business proficiency in Mandarin. I value honesty, humility, and diligence, and I approach my work with a commitment to continuous learning and improvement.Outside work, I am an avid golfer, a football enthusiast, and a history buff. I enjoy exploring new places and learning about different cultures and economic theories.Connect with me if you’re interested in retail, digital transformation, leadership, or golf!
6Ixty8Ight
View- Website:
- 6ixty8ight.com
- Employees:
- 191
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Chief Executive Officer6Ixty8Ight May 2020 - PresentHong Kong SarAs the CEO of 6IXTY8IGHT, a leading modern lingerie and casual wear brand, I have driven the company’s strategy and execution, leading to significant growth and profitability across multiple markets.My role encompasses overseeing more than 200 stores in China, Hong Kong, Macau, Taiwan, South Korea, Japan, Singapore, and Malaysia, further expanding our presence.Key Responsibilities and Achievements:* Formulated and implemented a comprehensive strategy to navigate the challenges of the COVID-19 pandemic, regain profitability, and generate positive cash flow by 2024.* Spearheaded the transition to a fully omni-channel brand. Launched and expanded our e-commerce presence on major platforms like Tmall, JD.com, Douyin, and WeChat.* Led the profitable expansion of the brand globally, including opening directly operated retail businesses across APAC, franchise operations in Southeast Asia, and strengthening our wholesale business.* Redesigned the product sourcing, buying, planning, and allocation processes to minimize working capital requirements, reduce discounting, and improve sell-through rates. Partnered with ODM suppliers in China to enhance product quality and testing.* Increased investment in branding and marketing, especially in China, to refresh the brand image and appeal to Gen Z and Millennial customers. Focused on speed to market and localizing assortments.* Executed a deep organizational redesign and cost reduction project to align the company structure with revenue goals. * Steered the company towards readiness for an IPO by driving sustainable growth and profitability. Enhanced corporate governance and financial performance to meet public market standards.Under my leadership, 6IXTY8IGHT recovered from the pandemic's impact and positioned itself for continued success and expansion. My commitment to innovation, quality, and customer satisfaction drives our mission to become a leading global brand in the lingerie and casual wear market.
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Managing Director - Middle East, South East Asia And IndiaGuess?, Inc. Dec 2015 - May 2020SingaporeAs the Managing Director for Guess in the Middle East, Southeast Asia, India, and Australia, I led a diverse and complex retail operation across 16 countries, comprising 215 stores, e-commerce platforms, and wholesale channels. My role focused on transforming the business model, driving growth, and enhancing profitability.Key Responsibilities and Achievements:* Transitioned the Guess business from a purely wholesale model to a vertically integrated retail operation, providing greater control over merchandising, marketing, and operations.* Led the strategic expansion of the retail footprint, including the takeover and direct management of franchise businesses in Singapore, India, and Australia. * Launched and developed e-commerce platforms in the region, including partnerships with Tmall and Vip.com in China. Redefined the strategy to enhance online sales and customer engagement.* Redefined supply chain processes to ensure timely and efficient product deliveries, improve full-price sell-through rates, and reduce discount dependency. Focused on optimizing the support provided to stores and enhancing service quality.* Built strong leadership teams and implemented sustainable succession plans. Emphasized hands-on leadership, frequently visiting stores to understand client needs and operational challenges.* Reinvigorated the Guess brand through targeted marketing campaigns and collaborations, focusing on Gen Z and Millennial customers. Successfully launched the Guess Originals collection and high-impact collaborations with artists like ASAP Rocky and 88 Rising.* Defined and managed sales and OTB budgets, product assortment, pricing, and promotion strategies. Conducted frequent reviews of the P&L and developed action plans for underperforming areas.My tenure at Guess was marked by significant achievements in transforming the business model, driving regional growth, and enhancing the brand’s market position for sustained success and profitability. -
Managing Director - South East AsiaInditex Jan 2013 - Dec 2015SingaporeAs MD, I established a regional office to oversee operations in Singapore, Malaysia, Indonesia, Thailand, the Philippines, and Vietnam. I expanded the store portfolio from 90 to 120, achieving significant profitability.Key Responsibilities and Achievements:* Successfully expanded the store portfolio from 90 to 120.* Drove annual sales to €400 million through strategic growth and efficient operations.* Focused on commercial real estate, human resources, and operational areas to uphold high service and image standards across all markets. -
Managing Director - Central ChinaInditex Aug 2011 - Jan 2013ShanghaiIn this role, I grew the store portfolio by 32 stores in one year. Additionally, I launched e-commerce platforms, enhancing the brand's digital presence in China, and oversaw Greater China corporate departments.Key Responsibilities and Achievements:* Managed and expanded Inditex's operations in Central China, growing the store portfolio from 40 to 72 stores.* Oversaw annual sales exceeding €100 million, focusing on commercial real estate, human resources, and operational excellence.* Launched and developed the brand's e-commerce platforms in China, significantly enhancing the online sales channel.
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Managing Director - North ChinaInditex Oct 2009 - Oct 2011Beijing City, ChinaAs MD I led initial expansion in North and West China, opening 40 stores, and developed a regional team to support future growth initiatives.Key Responsibilities and Achievements:* Spearheaded the initial expansion in North and West China, increasing the store count from 20 to 61 stores.* Managed a business with annual sales exceeding €85 million, focusing on commercial real estate, human resources, and operational efficiency.* Developed a regional team to support future growth, implementing a recruitment and training center in Beijing.
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Purchasing And ContractsInditex Nov 2001 - Oct 2009London, United Kingdom
Lander Isasi Education Details
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Global Executive Mba, Business Administration And Management -
Global Executive Mba, Business Administration And Management -
Finance
Frequently Asked Questions about Lander Isasi
What company does Lander Isasi work for?
Lander Isasi works for 6ixty8ight
What is Lander Isasi's role at the current company?
Lander Isasi's current role is CEO @ 6IXTY8IGHT | Experienced CEO & Retail Strategist with 20+ Years of experience | Specializing in Global Market Expansion & Digital Transformation | Passionate About Leadership, Team Building,& Continuous Improvement.
What schools did Lander Isasi attend?
Lander Isasi attended Ucla Anderson School Of Management, National University Of Singapore, St. Mary's College Of California, American School Of Madrid.
Who are Lander Isasi's colleagues?
Lander Isasi's colleagues are Angel Choi, Abbie Cheung, Stefaine Wong, 黄叶婷, Nur Aila Farra Aleya, Sky Xue, J Chung.
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