Lander Isasi Email & Phone Number

Hong Kong Sar

As the CEO of 6IXTY8IGHT, a leading modern lingerie and casual wear brand, I have driven the company’s strategy and execution, leading to significant growth and profitability across multiple markets.My role encompasses overseeing more than 200 stores in China, Hong Kong, Macau, Taiwan, South Korea, Japan, Singapore, and Malaysia, further expanding our presence.Key Responsibilities and Achievements:* Formulated and implemented a comprehensive strategy to navigate the challenges of the COVID-19 pandemic, regain profitability, and generate positive cash flow by 2024.* Spearheaded the transition to a fully omni-channel brand. Launched and expanded our e-commerce presence on major platforms like Tmall, JD.com, Douyin, and WeChat.* Led the profitable expansion of the brand globally, including opening directly operated retail businesses across APAC, franchise operations in Southeast Asia, and strengthening our wholesale business.* Redesigned the product sourcing, buying, planning, and allocation processes to minimize working capital requirements, reduce discounting, and improve sell-through rates. Partnered with ODM suppliers in China to enhance product quality and testing.* Increased investment in branding and marketing, especially in China, to refresh the brand image and appeal to Gen Z and Millennial customers. Focused on speed to market and localizing assortments.* Executed a deep organizational redesign and cost reduction project to align the company structure with revenue goals. * Steered the company towards readiness for an IPO by driving sustainable growth and profitability. Enhanced corporate governance and financial performance to meet public market standards.Under my leadership, 6IXTY8IGHT recovered from the pandemic's impact and positioned itself for continued success and expansion. My commitment to innovation, quality, and customer satisfaction drives our mission to become a leading global brand in the lingerie and casual wear market.

Singapore

As the Managing Director for Guess in the Middle East, Southeast Asia, India, and Australia, I led a diverse and complex retail operation across 16 countries, comprising 215 stores, e-commerce platforms, and wholesale channels. My role focused on transforming the business model, driving growth, and enhancing profitability.Key Responsibilities and Achievements:* Transitioned the Guess business from a purely wholesale model to a vertically integrated retail operation, providing greater control over merchandising, marketing, and operations.* Led the strategic expansion of the retail footprint, including the takeover and direct management of franchise businesses in Singapore, India, and Australia. * Launched and developed e-commerce platforms in the region, including partnerships with Tmall and Vip.com in China. Redefined the strategy to enhance online sales and customer engagement.* Redefined supply chain processes to ensure timely and efficient product deliveries, improve full-price sell-through rates, and reduce discount dependency. Focused on optimizing the support provided to stores and enhancing service quality.* Built strong leadership teams and implemented sustainable succession plans. Emphasized hands-on leadership, frequently visiting stores to understand client needs and operational challenges.* Reinvigorated the Guess brand through targeted marketing campaigns and collaborations, focusing on Gen Z and Millennial customers. Successfully launched the Guess Originals collection and high-impact collaborations with artists like ASAP Rocky and 88 Rising.* Defined and managed sales and OTB budgets, product assortment, pricing, and promotion strategies. Conducted frequent reviews of the P&L and developed action plans for underperforming areas.My tenure at Guess was marked by significant achievements in transforming the business model, driving regional growth, and enhancing the brand’s market position for sustained success and profitability.

Singapore

As MD, I established a regional office to oversee operations in Singapore, Malaysia, Indonesia, Thailand, the Philippines, and Vietnam. I expanded the store portfolio from 90 to 120, achieving significant profitability.Key Responsibilities and Achievements:* Successfully expanded the store portfolio from 90 to 120.* Drove annual sales to €400 million through strategic growth and efficient operations.* Focused on commercial real estate, human resources, and operational areas to uphold high service and image standards across all markets.

Shanghai

In this role, I grew the store portfolio by 32 stores in one year. Additionally, I launched e-commerce platforms, enhancing the brand's digital presence in China, and oversaw Greater China corporate departments.Key Responsibilities and Achievements:* Managed and expanded Inditex's operations in Central China, growing the store portfolio from 40 to 72 stores.* Oversaw annual sales exceeding €100 million, focusing on commercial real estate, human resources, and operational excellence.* Launched and developed the brand's e-commerce platforms in China, significantly enhancing the online sales channel.

Beijing City, China

As MD I led initial expansion in North and West China, opening 40 stores, and developed a regional team to support future growth initiatives.Key Responsibilities and Achievements:* Spearheaded the initial expansion in North and West China, increasing the store count from 20 to 61 stores.* Managed a business with annual sales exceeding €85 million, focusing on commercial real estate, human resources, and operational efficiency.* Developed a regional team to support future growth, implementing a recruitment and training center in Beijing.

London, United Kingdom

Global Executive Mba, Business Administration And Management

Global Executive Mba, Business Administration And Management

Bsc, Finance

Education record