Report to: Brand E-commerce Director & COO Subordinate: 2Marketing Planning: Based on merchandising OTB and EC focus to prepare the annual marketing plan & calendar;Social Media: including Weibo, Wechat, RED, Douyin, Kuaishou etc.Content planning and execution, increase engagement and followers by different campaigns and product launch. (2 brands: 6IXTY8IGHT & GCDS)Live Streaming: including live streaming on Tmall store, Douyin store, Wechat store & KOL livestreaming;Tmall content: Weitao, Guangguang, Brand account content and as well as copy writing for store layout and product description.CRM: O2O CRM program adaption@ offline stores, EC platform including Tmall, wechat store, APP & CN official website;IP collaborations: Approach brands that matches with brand DNA to create market awareness and as well as to increase product extensions. (ONMYOJI, ROY6, B.Duck, Rilakkuma, etc.)

-Marketing planning;-Social media content planning;

Report to: Brand CEO (based in HK) Subordinate: 4Product MarketingOverall business objectives: To create the Product mix over Treatment & SPA;Annual Product/Treatment/SPA sales projection and overall marketing campaign align with strategy;Product launch / repromoted campaign planning, working with copy writer & Design team for campaign tagline, content, visual and as well as the delivery to retail team;Promotion proposal & sales forecast;PR & Communication, including Social mediaPR calendar align with marketing calendar & overall strategy to make sure the centralized message well delivered to media, KOL, celebrity;Social content calendar and well applied on social platform with brand hero product and attract brand awareness: Weibo, Wechat, Red book,etc.Retail MarketingAnnual promotion strategy with monthly theme topic and budget allocation;Monthly promotion execution and internal communication;Daily communication with Landlord and marketing support planning and cooperation;Event planning and on-site execution supervision;Keep good relations with Landlord and negotiate with maximize exposure from landlord platform, including in-mall/outdoor, landlord social media, magazine, landlord VIP club, etc.CRMFocus on new customer & royal customer maintenance and purchase recency;Develop the e-CRM system on wechat platform and increase the engagement with followers to create moments through point redemption, event invitation, sampling, etc;Gifting management: manage subordinates to source gift to enhance brand image, DNA and as well as to reward customer with loyalty;Site developmentBrand official website fulfilled with brand and product information with clear roadmap and prepare for EC implement;

Planning: Annual/Seasonal marketing plan & budget allocation with inputs from advertising, event, PR and marketing to maximize brand and product exposure; Work closely with US principal and regional team, propose new/revised concepts that’s relevant for the local market within budget; Plan and implement plans & actions focusing on quality & ROI;Media Relation: Overall responsible for local media strategy and direction, PR angles, etc., media relationship and also celebrity seeding program;Celebrity Connection: Work with different celebrity teams for variety purpose as Event, fashion shooting, seeding program, special crossover cases to help maximize brand exposure and awareness, etc.Retail Marketing: Design Marketing Calendar, launch & leverage programs; Monthly and annual product, GWP & promotional sets forecasting, in line with the brand retail target; Support retail team with communication skills sharing between customer & frontline;Seasonal GWP development, customer event planning & management, store opening, etc. Tailor made promotion / instore event for landlord special celebration / anniversary and work with internal team (including merchandise, VM, operation team, etc.) to maximize the support to boost the sales;Marketing collaboration with 3rd party brands; (McDonald’s, Vcleanse, Starbucks, etc.) Landlord relationship maintenance: keep smooth communication with maximum exposure within the landlord resources including landlord advertising inside/outside the mall, social media, VIP club and mall magazines, etc.CRM: Understand consumer insight, CRM system analysis, landlord communication & promotion；CRM program exploration and 3rd party cooperation, bring new traffic and create plans to recruit qualified VIP; Regular KPI/ROI analysis to identify opportunities and area of improvement;E-commerce & Digital: Social media communication, cooperate with weibo / wechat content and as well as campaign development, e-commerce sales plan support;

Project: Celebration of Ferrari’s 999th Car owner in China @ Shanghai Bund-Media Invitation: including auto mobile media, Lifestyle & Fashion media, Key local newspaper & TV with available Ferrari retail partners, etc.-Event planning: including Car exhibition, Media conference & interview, Gala dinner, etc.-Logistic planning for guests & media: including several event locations: The oriental pearl tower & Bund (Conference & Dinner);

Marketing research & planning, Sample Management, Press Release, & Events planning for luxury brands including:-Daily Media contacts (Including sample shooting loaning, press release drafting & dispatching, etc.) -Event proposal drafting;-Event concept & budget proposing;-Media invitation & interviews arrangement;-Event arrange & onsite management;-Post event follow up;Client including：(Covering both Retainer & Project base)2010 MCM, Stella Luna, Guerlain, Cartier, SWAROVSKI CRYSTALLIZEDTM2009 – 2010 DKNY JEANS;2008 – 2010 Richard Mille, Chaumet2009 Kent & Curwen, Cerruti1881, Remirez de Ganuza ( Fine Wine)2008 – 2009 BALLY; Dior Watch2008 Dolce & Gabbana;