• Explored and nurtured new business opportunities through building the CRM system , created the SOP for sales lead entry and criteria for determining lead validity, and trained the sales team on CRM operations.• Set up 6 tagging systems with over 30 tags covering demographic, business type, and lead status, to help the sales team organize, segment, and visualize customer data.• Initiated live streaming programs, text message and email campaigns to promote the company’s business, finance, and tax integrated industry solutions, and empower sales efforts.

• Spearheaded all content marketing projects and coordinated the China Team on lead generation.• Produced online content, webinar content, newsletters, and white papers, and used SEO strategies in multiple social media channels, such as Wechat, Zhihu, and Baidu to drive user engagement and qualified leads generation.• Conducted market research and client interviews to produce client stories and testimonies for sale conversion improvement and verticals marketing purposes.• Planned the Glue Up Academy MarTech training program, designed course content, call-to-action strategies, and presentations, to enhance product awareness among potential users.• Assisted sales in engaging customers and improving conversion rate by sharing market insights and tracking the performance of content materials and sales tools in the CRM and SCRM systems.

• Redesigned the brand architecture to meet business diversification needs and performed copywriting tasks to facilitate the growth of the group’s four core businesses.• Wrote PR scripts, including speech scripts, press releases, and content featuring the group’s charity initiatives, and worked with the marketing team in brand awareness promotion.• Planned the online launch of the e-fapiao (e-invoice) platform which attracted the attention of over 1,000 corporate clients and closed 14 deals.• Initiated 2 online community marketing campaigns and 4 live streaming programs that generated 60 paid subscriptions and 37 converted leads respectively.

• Engaged in the AI/NLP tech project (GTCOM) team in EVISION and assisted with the development of PR strategies for account managers. • Wrote press releases, media announcements, and other communications content to promote clients’ brands, products, AI/NLP solutions, company news, etc. • Designed PR plans, KOL marketing strategies, and established solid relationships with media outlets to promote clients’ brands awareness.• Implemented integrated media strategies across more than 1,000 traditional and digital media channels to strengthen brand building.

• Designed marketing materials (brochures, product manuals, etc.) and ensured all content meets NewTranx’s brand strategies and marketing needs.• Conducted market and competitor research to determine the most effective types of social media content, marketing topics, and developed social campaigns to drive user engagement.

• Designed business cooperation schemes and media buying solutions for clients in the 3C industry ( ZTE, BenQ, Lenovo, Huawei, etc.) and created content strategies and pitch decks.• Collaborated with the editorial team in business content brainstorming, designed creative materials for column and KOLs marketing, and ensured that all business articles and media resources meet clients’ demands.• Planned online and offline media events and analyzed user feedback to inform decision-making.