Michael Land Email & Phone Number

Annapolis, Md, Us

United States

Washington Dc-Baltimore Area

Digital Services design lead for establishing a Human-Centered Customer Experience (CX) focus at the agency. Working with component leads across DHS to begin operationalize CX, help components prepare for an upcoming Executive Order on CX, and promote a culture change to a human-centered service delivery model at DHS.

Washington D.C. Metro Area

Created the Director of UX Design role at the U.S. Citizenship and Immigration Services (USCIS) and served as Director for two years where I focused on building a design operations (DesignOps) program. The role included building and fostering a design community and human-centered design culture; leading strategy and governance; defining and tracking measurable UX design outcomes; coordinating design tool investigation, procurement and management; and facilitating research across the agency and ensuring design is a critical element of contracts.

Built and led a design team focused on building case management software to process asylum benefits. Responsible for team goal setting and direction, hiring and on boarding talent, making space for design within the Global agile / lean methodology to improve product development by shifting to a human-centered design process that includes increased engagement with users, codifying design practices, and building team culture.

Supported the U.S. Citizenship & Immigration Services (USCIS) in modernizing the immigration applications process through improvements to software development practices, system architecture, and design making it easier for users to interact with our immigration system.

Annapolis, Md

I ran my own photography business, primarily focused on capturing compelling imagery of the Chesapeake Bay region. I also have experience commercially shooting portraits, food and product photography and have been published in a variety of magazines. My work can be found at www.mikelandphotography.com

Annapolis

Using design thinking to lead, coordinate and implement all aspects of an integrated program of digital media for communicating with visitors and partners for the National Park Service Chesapeake Bay including:Serving as lead for achieving National Park Service visitor-focused goals by envisioning and building experiences that connect visitors to places around the Chesapeake region.Leading user experience strategy, user research, information architecture, user-centered design, maintenance and analytics for desktop and mobile (web & native) products and services;Defining strategic goals to position digital products to successfully evolve as National Park Service business goals and technology change;Developing and executing plans and strategies for implementation including the development of an overall communications strategy governing web, mobile and social media efforts;Leading the discovery phase to define business and user goals and then incorporating usability best practices to build more effective, targeted, usable products;Performing user research and analysis (including card sorting, contextual analyses, competitive analyses) and articulating and creating concepts through sketches, mockups, wireframes, and rapid prototypes;Serving as Senior UX Designer establishing the overall visual identity for the entire suite of National Park Service Chesapeake Bay Office digital products including setting standards for design with a heavy emphasis on user-centered design while adhering to established National Park Service branding guidelines;Served as Lead Information Architect in developing comprehensive, yet intuitive architectural models for web and mobile through a firm grasp of analytics, business strategy and target audiences through site maps, sketches and wireframes;

Annapolis, Md

Directed the planning, discovery, management, design, development and maintenance of a suite of highly technical, user-centered, interactive mobile and desktop web experiences to effectively communicate scientific, educational, interpretive and technical Chesapeake Bay environmental information and news to a wide array of audiences in a highly effective, targeted manner. My leadership enabled Chesapeake Bay Program digital products to be positioned as the leading source of Chesapeake Bay information.Worked with scientists, communications experts, and managers to effectively integrate programmatic and public education messages through the creation and integration of original content including multimedia, data visualizations and graphics.Coordinated and hosted strategy workshops with management and stakeholder teams to define vision, set goals and create implementation roadmaps based upon a user-centric foundation.Initiated and managed the lifecycle of external web and mobile contracts including building selection criteria, vendor selection and managing contracts from kickoff through final completion and product launch.Served as Senior User Experience and Visual Designer creating wireframes, sketches and prototypes and designing visually rich, user-friendly interfaces for traditional web applications, mobile solutions, and responsive designs.Served as lead Information Architect in developing comprehensive, yet intuitive and simple architectural models for web and mobile through a firm grasp of analytics, business strategy and target audiences.Led front-end development by building websites using industry-standard technologies such as HTML5, CSS3 and JavaScript for a wide range of business and use cases. Recent sites were developed using responsive design.Conducted user research with multiple audiences to better target Bay Program products.

Washington D.C. Metro Area

Worked with the Department of Homeland Security Digital Service team as a Digital Services Expert in Design and User Experience. I supported the U.S. Citizenship & Immigration Services (USCIS) in modernizing the immigration applications process through improvements to software development practices, system architecture, and design making it easier for users to interact with our immigration system. Specific projects included: leading an effort to better incorporate modern technology (tablets) into the naturalization application and interview process; serving as a design lead in a discovery sprint focused on finding enhancements and efficiencies for the green card renewal (I-90) process; working to design a field research process for visits to immigration field offices.