Lane Cameron Email & Phone Number

London, England, United Kingdom

London, United Kingdom

Positioned within the Regional European team leading Franchise Marketing for Universal Brand Development, my role focuses on activating franchise ecosystems with the goal of establishing evergreen status across EMEA for key properties, Minions, Jurassic World, Spirit: Riding Free and more. Working alongside regional and global franchise marketing leads and.

Toronto, Ontario, Canada

I worked alongside senior marketing leads to develop all aspects of the media and event marketing strategy for Canada. I oversaw all aspects of media planning and social media strategy across multiple platforms and film brands, resulting in high engagement, reach and impressions. I provided leadership to supporting media team members to ensure creative was.

Toronto

I managed all aspects of local promotions and experiential marketing campaigns, building media partner relationships to deliver ~$400K added promotional value for each campaign through constructive negotiation and prize exchanges. I directed the experiential marketing agency on program development, including strategy, creative development, budget.

Toronto, Canada Area

In-Cinema, Media and Experiential Marketing - In this role, I collaborated frequently with the Director of Marketing with the goal of creating the best possible content opportunities to incite consumer intent to see the film, through paid media. I managed all communications with key Canadian exhibitors to secure optimal placement of in-cinema content and.

Toronto, Canada Area

Supported Marketing Managers in all digital campaigns for wide and limited release titles such as "The Hunger Games", "The Woman in Black" and "Cabin in the Woods". I managed the creation, approval and trafficking of digital campaign elements to ensure timely launch and briefed agencies on digital marketing plans (ex. budget, flight and placement) to reach.

Toronto, Canada Area

Assisted in the grassroots theatrical marketing campaigns by spearheading national screening program, including targeting groups, inciting interest and distributing tickets to fill screenings, for films like Emilio Estevez's "The Way" and Roman Polanski's "Carnage". Also created and disseminated grassroots marketing tools such as theatrical newsletters.

Toronto, Canada Area

Responsibilities included updating and managing key clients’ social platforms daily with inventive and relevant brand content and writing press releases and blog posts to promote corporate and client publicity on agency website. Also assisted in the organization of client launch events.