Lanelle Vasichek Email & Phone Number

Fargo, Nd, Us

West Fargo, Nd

Motivated to expand and evolve Bobcat’s brand presence and build a positive perception of the Bobcat brand in North America. Directing the strategic vision and execution of experiential marketing & events to create high-touch experiences in a variety of ways to include: - protecting and managing the Bobcat brand identity and driving the evolution of our brand strategy, - driving forward the strategic vision and execution of our marquee marketing and dealer events as well as our North America tradeshow program, - activation of the direct-to-customer brand extension initiative via corporate brand licensing. Working across the Bobcat organization to ensure consistent and efficient delivery of exceptional brand experience in all phases of the event and in the activation of licensing strategy - aligning various parts of the company around common strategies to achieve business growth through a strong brand position and positive consumer perceptions.

A brand built around the wild stages of motherhood - where each development (mommy's, not baby's) is a reason to celebrate ... even if you plan to keep that special moment to yourself. The book: Celebrate the Mommy Milestones chronicles the first year of motherhood with unvarnished truth and a twist of wit. From desperate times to sleepless nights, unique insights and playful suggestions are introduced to celebrate the unsung accomplishments that will speak to the hearts of new moms.Product line includes: Celebrate the Mommy Milestones, Mommy Milestones Journal, Greeting Cards, Calendar and stickers. www.mommaversary.com

Fargo, North Dakota Area

Working to build awareness for an organization committed to making a difference in the life of a child; through the most comprehensive and advanced services that include occupational therapy, physical therapy, speech therapy, mental health services, and autistic services; infants through adolescence. - Building Relationships- Marketing Strategies- Community Engagement- Market Awareness

• Develop and execute marketing plan for national speaker Renee Rongen to increase awareness and drive demand for speaking engagements and her recent award winning book: Fundamentally FemaleTM and I'm a Girl ... That's Why!• Serve as a writing resource for indirect and direct marketing efforts, website content and ongoing press releases.• Manage the redesign of online community: branding concept, content creation and promotional efforts. • Establish and build relationships with national media for indirect marketing opportunities to include magazine contributions, interviews and radio talk shows.• Manage relationship between publishing company and signed distributor, keeping communications current, on task with timelines and deliverables.• Responsible for developing relationships with contributors of all publications as well as the team of speakers who work through the organization.• Serve as a speaking resource for national events: www.YourBestDayEver.com • Consult clients to create their own branding, marketing tools and campaigns around their unique story, passions and goals to include project management, public relations and execution on all levels.

Fargo, North Dakota Area

Responsible for building effective service focused relationships with key decision makers within dedicated areas and service lines. Acts as the key point of contact for operational leaders looking to develop effective marketing strategies and to access the production needed to implement those strategies. Demonstrates forward thinking and continuously looks for ways to enhance the visibility and effectiveness of Sanford's marketing efforts. Aligns with operational leaders in their dedicated service areas and identifies marketing opportunities to effectively promote Sanford.

Experiential Marketing ConsultantResponsible for leading and managing Experiential Marketing activations by championing program planning, developing execution briefs, run of show documents, training materials, recaps and benchmarks for internal and external stakeholders. Serve as client relations contact onsite, providing proven leadership capabilities with all levels of leadership, influencers and team members. Clients to include: Mazda USA, General Millswww.createplayconnect.com

Fargo, North Dakota Area

• Delivered communications to all audiences for new development features and updates of the Signature product line.• Managed continual updates on all product collateral to stay current with the most recent release to include: web, print, demo/training materials and product downloads.• Responsible for ongoing management of the product packaging, placement and pricing details of the Signature product line.• Facilitated the product launch work stream discussions cross-team to ensure each department was prepared to support the latest product release; worked with each team to achieve appropriate readiness within set timeline.• Developed and supported marketing efforts of each team to help increase awareness, value and revenue streams from existing customers, prospects and partners to include campaigns and newsletter activities.• Responsible for reporting on targeted industries and organizational roles of identified markets to include competitor research and future product suggestions based on trends in the marketplace.• Led the Nurture Program; worked with the Executive Team building a strategy to identify gaps in communication, process and messaging with a goal of better serving the many audiences of the company.• Managed the Product Advisory Board program to include communications, timeline, and recruitment of board members as well as identifying areas to build additional boards to assist in building product roadmaps.• Served on the Customer Experience Team (nominated position) to develop the initiative focusing on improving the customer, prospect and partner first-impression experience with the organization.• Represented the organization at customer facing events and national trade shows to increase sales opportunities, build pipeline and encourage involvement within the WennSoft Community.

• Responsible for building relationships with current and potential clients as well as vendors and resources for the organization.• Served as the project manager for client projects to include; identifying the need, securing the appropriate resources, developed project strategy, timelines and budget, drove communications to project stakeholders as well as managed the overall project and reporting on success measurements.• Served as a resource for projects as needed to include areas of expertise: event management and logistics, promotional writing and communications.• Represented the organization in local and national markets through tradeshow environments as well as involvement in local community programs and committees.• Served as lead for internally developed online product, Virtual Expo. Responsibilities included: liaison between development team and clients, manager of all marketing materials, training guides, messaging, presentations and product demos. • Responsible for building multilevel marketing strategies to drive awareness and sales of the Expo to include news releases and engaging an influencer audience in our identified targeted industries.

• Planed and managed all membership-wide major annual events; to include site selection, event logistics, marketing materials, promotion, registration and sponsorship solicitation. • Created annual business plan and budget; managed overall development and implementation of programming to maintain balance in scheduling events, programs and meetings. • Responsible for 30% of total income for the Chamber; increased net revenue of annual events by 30%.• Developed and maintained sponsorship program for events and programs; served as the liaison to the largest paying members, managing their sponsorship packages and Chamber involvement. • Provided event planning expertise and assistance to the Chamber staff, board of directors and members.• Initiated and analyzed feedback from all events; recommend enhancements; track and coordinate event inquires including follow-up and referrals. • Established effective working relationships with Chamber members, board of directors, volunteers, staff and event participants continually promoting the Chamber of Commerce.

Downers Grove, Il

• Liaison between 12 manufactures and their corporate clients; provided support for the manufacturers including information tracking, creative problem resolution and order processing.• Developed relationships with corporate clients, evaluated service levels, generated orders and executed shipments.• Provided marketing support to the sales team and clients; assist in sales presentations, national market trade shows, product development and analyzed market trends in the industry.• Maintained product specifications and images used to create sales sheets for the upcoming season. • Implemented a new application used to create order forms for clients which had a direct effect in an increase of sales for the market show.

Fargo, Nd

• Organized and managed all promotional, fundraising, corporate sponsor and special events.• Hired administrative team for each season; executed staff search and training, managed and scheduled employees• Oversaw the coordination of fundraising materials, direct mailings and communication systems. Maintained the database system, recorded and processed all contributions, sent premiums and acknowledgements.

Shakopee, Mn

• Managed promotional events during theme weekends, organized volunteers and entertainers. • Hosted the on-site media room, served as the contact for all corporate sponsors and media at the festival.

Shakopee, Mn

• Provided customer service to groups of 25 people or more including reservations, correspondence and sales.• Greeted groups upon arrival and served as their contact throughout the day. Assisted with company picnics, special events and promotions.

Bs, Business, Communications

Activities and Societies: Alpha Gamma Delta

Education record

Education record