Lanese Barnett Email & Phone Number

Scottsdale, Arizona, United States

Helped grow an emerging mergers and acquisitions firm primarily servicing the car wash industry to a well known company through strategic thought leadership positioning, multi-channel marketing, and brand awareness/connection focusing on authentic relationship-building with existing and potentials clients and buyers.

Plano, Texas, United States

Responsible for corporate branding: designed all store signage and collateral materials, maintained website. Headed customer relations including online reputation management, email marketing, social media presence; led community outreach and fundraising efforts. Established corporate company culture guidelines, oversaw human resources. Hired, trained, supervised, and mentored customer service and sales staff for multiple locations. Formalized operational standardizing and branding consistency for turn-key new location opening.

The Car Wash Companies

As Director of Marketing for The Car Wash Companies, I oversaw all marketing communications, including brand management and public relations. Designed store signage and collateral materials, engaged in community outreach and local community fundraising initiatives. The Car Wash Companies encompasses two brands: full-service model TradeMark Car Wash in Allen and Plano, Texas and express exterior model Tommy Terrific's Carwash, with two locations in Dallas (Uptown on Ross Avenue and North Dallas on Forest Lane.

At BizCom Associates, a boutique marketing communications agency that specializes in work with franchise companies, I worked with a roster of national clients in variety of industries, including health and wellness, real estate, assisted living and more. In my role as an account executive, I was responsible for drafting and managing marketing materials including press releases and press kits, pitch letters and testimonials for clients. I leveraged written and verbal communication with key media contacts to facilitate publicity with national placements in publications such as the Wall Street Journal.I also conducted interviews and produced content for internal newsletters and developed and implemented marketing communication plans for clients. I drafted award entries on their behalf with rankings including finalist for the Greater Dallas Business Ethics Award, finalist for the Stevie Women in Business Award and seven regional Contractor of the Year Awards sponsored by Qualified Remodeler magazine. My almost four years working in the fast-paced environment of a marketing communications agency has given me the ability to take on new tasks and learn quickly how to perform them well.

Bachelor'S Degree, Communication Studies

Activities and Societies: Zeta Tau Alpha

Education record

Activities and Societies: Mustang Tennis