Green - Innovative - Fun. Shirinoku is here to help people reconnect with nature. Our first product, which was created by four super bright engineer students, is the "Noku Canvas", a self-watering, modular, mini green wall for homes and offices that will bring your wall to life. It raised $140,000 on Kickstarter being backed by 1,000 customers. Now entering the next phase of scaling and new innovations.Quality and Sustainability are two of our main core values. The Noku Canvas is made from 100% recycled plastic and natural cork. It solves all major house planting issues that people face: under-watering, over-watering & space.The last pandemic has brought a surge in indoor gardening demand. Specially Gen-Z and Millennials love being Plant Parents but often don't manage well to maintain their Plant Babies. The Noku Canvas makes it easy to maintain the plants and adds a cool and fun aspect to it.

Product Development:- Conducted comprehensive market and competitive research to identify profitable opportunities and emerging trends.- Generated innovative product ideas and oversaw concept development through to final product launch.- Successfully managed product sourcing, development, and positioning to meet customer demands.Marketplace Management:- Built and optimized online stores across Amazon, eBay, and proprietary websites, ensuring a cohesive and high-converting shopping experience.- Executed in-depth keyword analysis and created tailored launch plans to boost product visibility and sales performance.- Specialized in data-driven advertising strategies, managing PPC campaigns with a strong focus on improving ROAS and achieving exceptional ad efficiency.Marketing Strategy:- Leveraged SEO, PPC, and Social Media marketing to drive traffic and conversions across multiple platforms.- Utilized marketing integrator tools (e.g., Channable, ChannelAdvisor) and Amazon research tools (e.g. Helium 10, Jungle Scout, and others) to analyze market trends, track performance, refine strategies and have it all integrated.- Designed campaigns aligning with customer behavior and marketplace algorithms, consistently outperforming competition.Results:- Achieved substantial revenue growth and brand recognition through strategic marketplace management and highly effective advertising.- Delivered consistent results by integrating competitive research, keyword optimization, and performance tracking into the sales and marketing process.

Madison Creatives is my Online Marketing Agency. Started as a Google SEO (Search Engine Optimization) Agency in 2011, it offers now in addition Amazon FBA and FBM consulting and strategic guidance. We help grow sales through organic growth as well as Amazon PPC in all the markets. www.MadisonCreatives.com.Some major clients & projects: Managing all the SEO for CasinoClub (GVC Holdings) 🎲SEO Consulting for 90min.com ⚽ and Emaze 📋SEO Projects for Deindeal.ch 🛍️ Gett (GT Gettaxi Limited) 🚕 , CloudAdvice (Gartner Inc.) ☁️ and several E-Commerce Businesses 💰.

In charge of all the operations of MediaTier Ltd, an Online Marketing agency with specialization in SEO and Affiliation for the Gaming market. Working closely together with the CEO and Managing a team of over 50 employees including the Marketing Manager, Sr. Content Manager, Content Marketers, Web Development team and Designers. Managing the creation and maintenance of over 200 websites in multiple languages. Giving SEO and SEM training courses and speeches all over Europe.

The Nation Traffic belongs to the biggest online advertising agencies in Israel with over 350 employees. Most of the company’s clients belong to the gaming industry.I was in charge of building and leading an SEO Team consisting of various Content Marketers as well as managing a Web Developer, Web Designer and Content Manager and overseeing the Sales and Advertising team.

Managing a Web Developer, Web Designer and Content Manager and being in charge of sales and advertising on a multi lingual website.

During the semester break of my studies I was hired to manage the implementation of the SAP software for regulating the Sarbanes-Oxley (SOX) changes at Syngenta's Headquarters in Basel. Syngenta is one of the biggest biotechnology companies in the world.

Junior Accountant for the Pirelli Tires section in Europe. Responsible for all receivables and payables.

Insurance Consultancy, Account Management and Telemarketing activities for private customers for Switzerland's biggest Health Insurance Company.

Mainly working on payables. Using SAP/R3 software including programming own queries.