Member of the board of directors, providing oversight and strategic guidance for projects related to renewable energy and electricity production out of gas.

• Successfully submitted five Ministry of Education tenders• Formulated and refined the institute's vision, mission, and growth strategy, with a focus on imparting power skills• Developed a consistent language for the institute's messages, used in communication, marketing, and presentations for schools and companies.• Built a coherent operational model, streamlining processes and ensuring efficient workflow• Established a content bank for mentors and staff, providing valuable resources for program delivery• Defined and solidified the institute's organizational and operational structure, ensuring clear roles and responsibilities• Characterized a digital platform for managing mentoring tasks, enhancing coordination and effectiveness• Recruited key partners and created a robust client base, including schools and municipalities• Secured the involvement of companies and mentors, enriching the program's offerings and impactImpact:The institute is dedicated to connect high school students with top-tier industry mentors, fostering power skills development and inspiration for success. It strives to provide quality social mobility opportunities for youth in the periphery, fostering resilience, adaptability, motivation, and self-belief.

• Founded and managed the university's marketing division, overseeing strategic vision, goal setting, policy formulation, and implementation.• Led a team of 20 employees, managed budgets and resources allocation• Developed and implemented market research, growth strategies, new market entry, product development.• Initiated and led a comprehensive branding process.• Managed the university's marketing, advertising, and sales efforts across all channels.• Fostered partnerships with public sector organizations, NGOs, and private enterprises.• Spearheaded significant projects in collaboration with strategic partners such as Google Israel, Digital Israel, PMO, the Ministry of Defence, Beer-Sheva Municipality, the Ministry of Environmental Protection etc.Projects:• Students Lead Innovation in the Public Sector in collaboration with Google Israel, the Government ICT Authority and the Ministry of Justice (https://www.studentinnovation.pub)• Rothschild Cube in partnership with the Rothschild Foundation.• Green Campus - Environmental and Sustainable Policy initiative.• Lauder Career and Employment Center in partnership with JNF and the Lauder Foundation.• Salesforce CRM and Marketing Cloud Systems implementation in cooperation with the IT devision and Techunity (linkedin.com/company/techunity-il)Awards:Outstanding Senior Executive of the Year 2013

Coordinated marketing collaborations among Israeli universities (VERA forum), fostering cooperation and shared strategies for higher education, including initiation of forum meetings, decision making and joint projects initiation.

Founding member and and board member of the "Rothschild Cube" in collaboration with the Edmund de Rothschild Foundation. Spearheaded projects focused on social action and innovation.

As the founder and director of the Green Campus Initiative, I spearheaded a transformative project focused on sustainability and environmental responsibility within the academic sphere, alongside with Professor Dan Blumberg, Professor Yaron Ziv, Professor Meidad Kissinger, Vered Sarousi Katz, Orit Borowsky, Inbar Shtutman and others. My role encompassed:• Initiation, Leadership & Strategy: Launched the initiative, defining goals, creating the organizational structure, and developing working plans.• Partnerships & Collaboration: Connected with leading partners, including the Ministry of Environmental Protection, to secure broad-based support.• Organizational Development: Designed the organizational structure, defined clear goals, and crafted comprehensive working plans and processes.• Team Building: Recruited an academic co-leader and built a dedicated team to implement vision.• Resource Mobilization: Successfully secured funds and resources to sustain and grow the initiative.• Management & Impact: Directed the initiative for years, leading it to significant achievements, awards, and successful collaborations.During my tenure the university was recognized as a leader in sustainability and served as a model for others, and was ranked among the world's top universities by the UI green metric world ranking and the #1 in Israel. https://in.bgu.ac.il/green/Pages/default.aspx

In collaboration with Professor Gadi Rabinowitz, I re-established the unit, playing a key role in shaping its future. My contributions included:• Organizational Leadership: Redesign the unit including a new organizational structure• Team Building: Assembled a team of professionals from academia and administration• Strategic Vision: Set a new vision, mission, and goals, focusing on academic development, teaching quality, and overall learning experience.• Management & Oversight: Co-managed the unit under the university rector, driving initiatives that enhanced excellence in education.

Economics, Marketing 101, Management 101, Marketing Strategy, Market Research and more.I have instructed undergraduate and graduate courses at universities and colleges.

A strategic consulting and business development venture that specialized in economic sectors in kibbutzim and the higher education sector.• Provided market research and strategic consulting services to large and mid-size companies, including industrial and agricultural enterprises, educational institutions, and public sector entities.• Served as chairperson in kibbutzim.

• Headed the fishing and the poultry branches in Beit Alfa.• Spearheaded the merger of Beit Alfa's poultry sector with Kibbutz Maanit, and served as Chairperson of the merged management board to ensure business growth.

A strategic consulting firm that specialized in marketing strategy, new markets development and marketing research. Among the company's clients were leading companies in industry, agriculture, education, services and public sectors.• Established and managed a strategic consulting and market research firm, leading a team of approximately 20 managers, consultants, and researchers.• Responsible for organizational development, product innovation, client acquisition and retention, and professional content quality control.• Provided strategic marketing and consulting services across various sectors, including industry, agriculture, education, services, and the public sector.