Lani Mcwilliams Email and Phone Number

Advancing the story of the American experience in the war that changed the world—why it was fought, how it was won, and what it means today—so that all generations will understand the price of freedom and be inspired by what they learn. Leads strategic direction of advancement services within the nation's authority on World War II, a museum conceived and born in New Orleans and now boasting a membership of more than 175,000 and donors in every state. Serves as a leadership team member driving partnership between Institutional Advancement, Finance, and Content to achieve fundraising goals. Manages a team of six focusing on donor and executive communications, donor relations, data management, prospecting, and research.

Supporting non-profit organizations and for-profit small businesses with communications strategy, social media management, optimizing business operations, and recruiting. Seasoned, nimble professional capable of quickly partnering to amplify resources and impact productivity.

Led efforts to build affinity and secure funding for Audubon Nature Institute facilities, projects and programs through major gifts, annual fund, grants, planned giving, philanthropic events, and annual membership sales. Managed 30+ team members across three departments responsible for raising and stewarding more than $11M annually.

Guided the development and implementation of a robust fund development plan to sustain Audubon Nature Institute’s long-term success. Responsible for the annual membership program, direct fundraising efforts, and the execution of fundraising events.

Following a decade of year over year growth in membership sales, promoted to fulfill a dual role to market Audubon Nature Institute membership while also leading communications strategy for Audubon's public website, employee intranet and social media efforts. Managed a team of 20+, while working collaboratively with internal teams on various special projects.As Director of Member Services, designed and executed strategic initiatives to increase revenue, add value to the membership product, and acquire/retain members. Responsible for marketing, event planning, sales, customer service standards, and effective budget planning and execution. • Consistently exceeded revenue goals and increased number of member households year over year• Aggressively pursued and implemented online sales for membership, implementing custom solution for Audubon product and first Audubon e-store• Planned and implemented a variety of sales tactics including on-site sales, rebate program, ad trades, and direct mail/ email campaignsAs Director of Ecommerce, partnered with guest-facing departments represented on public website to maximize revenue generation; managed the creative team and email marketing campaigns; provided oversight for Audubon’s social media presence. Effectively collaborated with external web developers and agency partners. • Promoted to lead the team to transition the complex external website from Wordpress to Drupal• Responsible for guiding content strategy and creation • Introduced social media to Audubon; independently executed social media efforts (Facebook, Twitter) from 2008 – 2010; hired and trained Audubon's first Social Media Manager; instrumental in contracting first agency to manage Audubon's social efforts

Responsible for writing, editing and disseminating press releases, weekly guest room inserts, monthly hotel newsletter and Aloha Breakfast speaking points. Instrumental in creating content for the organization's first website. Responded to all guest comments submitted via website. Special event planning and execution, including Month of the Military Child Magic Show and Military Appreciation Luaus. Sponsorship negotiation and fulfillment. Oversight of graphics manager, insuring projects were designed, printed and delivered on time and within budget.