Adam Lanteigne Email & Phone Number

Redmond, Wa, Us

Seattle, Wa, Us

Worldwide leader for the B2B Marketing practice @ProjectKuiper - My team delivers Growth and Revenue through Product Marketing, Industry Marketing, Go-to-Market strategy, Event Strategy, Content and Campaigns, Narrative and Storytelling, and Partner/Channel Marketing in every country of operation. Project Kuiper is an initiative to launch a constellation of low-Earth-orbit satellites that will provide low-latency, high-speed public and private connectivity to unserved and underserved communities and businesses around the world.

Redmond, Washington, Us

Led Global Growth, Product Marketing, and B2B Brand/Narratives for Microsoft Teams. As global brand stewards my team launched products, acquired customers, built and ran all social and web channels, enabled sellers, drove ongoing usage, reduced churn and delivered long term revenue. To achieve our goals, we collaborated with hundreds of internal and external stakeholders to launch more than 300 features annually, and acquired customers through world class content, campaigns, communications, visual identity refresh, SEO/SEM strategy, web optimizations, strategic marketing partnerships, launch moments and events. We built and landed thought leadership research, customer journey maps and demand campaigns. We launched Team's first always-on global social strategy through new channels (Instagram, Twitter, YouTube, blogs), and built our product demos, dozens of video customer stories...and a whole lot more.

Redmond, Washington, Us

Democratized IoT through secure, scalable, and open, edge-to-cloud solutions. Delivered overall growth acquisition, product, brand, narrative, communications, and analyst strategy for Azure IoT. Lead for Industrial IoT and IoT Central (SaaS) products, working both inbound and outbound to drive platform demand. - Built and led "think tank" demand center for always-on acquisition strategy and new media content.- Optimized web funnel and Azure.com strategy. - Developed complete GTM strategy to launch new features, introduce new products, and work closely with global partners and developers to build a thriving ecosystem of IoT solutions. - Led Retail, Energy and Manufacturing industry go-to-market and demand strategy for IoT Central solutions.- Developed a customer evidence strategy to launch global, industry and audience specific written and video case stories at scale. - Led integration of IoT product and partners into major Microsoft, Azure and/or industry events such as NRF (retail) and Distributech (Energy) and many more, resulting in tends of thousands of quality leads. - Led 1st and 3rd party IoT and edge computing research including our annual $1M + Global IoT thought leadership ("IoT Signals") research and campaign driving 20k+ leads. - Cemented Azure IIoT as a leader in Gartner's 2020 IoT Magic Quadrant twice. - Led new product naming strategy for IIoT cloud offerings.

Redmond, Washington, Us

Simplified complex, global go-to-market strategies into actionable, measurable programs, campaigns and revenue. Launched the Surface Hub - a fully integrated 84" large screen multi-touch device for live and remote team collaboration, and many smaller Surface devices including Pro, Book, Laptop and Studio Brands. Ran full funnel B2B programs including standing up a content factory and building digital campaigns to drive growth. I rebuilt the B2B-specific brand and value pillars in 2017 led by new audience insights, product truth and working across teams including engineering, global brand and sales. I also spearheaded our first global program targeting C-suite executives, as well as launched a global set of non-traditional demand generation partners. Through these programs, over 4 years I acquired and drove ongoing growth for over 1000 B2B accounts, resulting in hundreds of millions in revenue.

Redmond, Washington, Us

Straddling marketing, sales and business development, built and executed our first national creative agency growth strategy. Led 50+ workshops and co-ideating sessions annually with creative agencies and their clients, connecting to Canadian audiences through brand experiences.Developed an innovative internship program with a local architecture and design University to provide MSA a local, physical place for agencies to co-ideate. We called it the "Digital living room." I supported students with professional experience and real-world deliverables that Microsoft actually built. And drove 6 million in revenue for MSA the first year after completion. Invited to judge the National Canadian Marketing Awards 2012/13, to speak at Social Media Week Toronto and Advertising Week’s Next Generation events and contribute as a judge and mentor at agency events such as hackathons or client engagement days. Member of the IAB mobile advertising committee, supporting the guidance and development of mobile ad standards, engagement and education for mobile advertisers in Canada.

Waterloo, Ontario, Ca

Accountable for commercializing dozens of BlackBerry devices including the BlackBerry Bold, BlackBerry Curve, BlackBerry PlayBook Tablet and BlackBerry Pearl through Sprint, Verizon, US Cellular and Australian carriers. Delivered hundreds of millions in revenue through national go-to-market strategies. - Consistently beat lead generation goals with integrated, multi-touch direct and digital marketing campaigns. Accountable for cultivating vendor and agency relationships and negotiating large scale media buys. - Ran the first consumer application web portal “BuiltforBlackBerry.com,” before the launch of BlackBerry World. Led a complete UX re-design, media, and content strategy to promote the top 50 strategic 3rd party apps, generating millions of downloads. - Managed the re-branding, UX, and digital media strategy for our only customer resource portal, “The BlackBerry Resource Center” resulting in 100% increase in active membership (35K members in 12mo). - Managed the strategy, execution and demand gen for the Asia Pacific Online Technical Seminar Series, an early virtual conference, achieving 130% of engaged participants (2K+), 150% expected engagement (time spent, content downloaded and watched), and $6M incremental revenue.- Accountable for the largest BlackBerry Enterprise Server software sales program globally, engaging thousands of sellers over 2 quarters and driving budget accuracy to 99%. - Developed and maintained our first national sales tool web portals for ongoing content strategy, and a companion a first BlackBerry app designed to engage thousands of independent partners sellers. Increased shipped resources by 50% launch-on-launch resulting in tens of millions in attributed sales. - Through extensive research, designed a global SMB center of excellence leveraged by dozens of carrier marketing teams globally. This program resulted in a downstream program www.blackberrybizbuilder.com encouraging SMB growth through BlackBerry and partner technology.

Toronto, Ontario, Ca

Full and part time roles throughout University. Developed fundamental sales skills on the frontline of the professional camera equipment industry, supporting the shift from analog equipment to digital. Consistently beat monthly sales targets as a top seller, created a strong repeat customer business, and built a network of professional photographers and imaging partners thanks to technical knowledge and collaborations. I shot daily to perfect my craft, and paid for university through dozens of gig's, and professional equipment sales.