Lara Hamdan Email & Phone Number

Canada

Toronto, Ontario, Canada

• Lead the RBC influencer and content creator portfolio across Personal & Commercial Banking (P&CB) and Enterprise divisions.
• Initiated and executed the RBC Creator Ambassador Program pilot, streamlining creator activations.
• Consulted on key campaigns with RBC Ambassadors including RBC Olympians, RBCxMusic Artists and the Baeumlers.
• Lead paid social media campaigns for various P&CB portfolios.
• Managed relationships with external agencies and platform vendors, including TikTok.

Toronto, Ontario, Canada

• Planned, executed and reported on organic social media campaigns for RBC and RBC Avion social channels.
• Collaborate with line of business partners across the organization to plan annual organic calendars.

Toronto, Canada Area

• Built, optimized and reported on paid social media campaigns from a variety of RBC lines of business, providing actionable insights to refine future initiatives.

Toronto, Canada Area

• Collaborated with Dr. Seung Hwan (Mark) Lee, as well as other professors and post-graduate students under Dr. Lee’s supervision, on various tasks relating to their research. My work with them consisted of designing.
• Co-authored multiple research projects, as well as initiating my own research study, which gained approval from the Ryerson University Research Ethics Board (REB). My study was also accepted into the American.