Digital media strategist, consultant, and women’s rights advocateLara Ayoub is a digital media strategist, gender and media consultant, and trainer with over 20 years of experience. She is the co-founder of SADAQA, a nonprofit advocating for women's economic rights in Jordan, and the founder of the community-interest organization, The Media Lab, which focuses on the disconnect between the public and the media. To date, she has established and led five digital newsrooms, including three TV stations and two print publications.Ayoub is a PhD researcher at the University of Central Lancashire in the UK and holds a Master's in 'Global Media & Digital Cultures' from SOAS – School of Oriental and African Studies, University of London, and a postgraduate degree in 'Journalism, Innovation, & Leadership' from the University of Central Lancashire (UCLan). She is a certified TV producer from the London School of Media, Film, and TV.She is certified in Rapid Transformational Therapy®️ (RTT®️), an accredited pioneering therapy based on neuroscience that has the potential to offer fast, effective results by combining the most beneficial principles of Hypnotherapy, Psychotherapy, NLP, and CBT.Ayoub serves on the boards of Save the Children – Jordan, Save the Children’s Global Communications Advisory Panel, WAN-IFRA Middle East, and the University of Central Lancashire’s board of JILeaders industry advisors and mentors. She is an Eisenhower Fellow and a member of the Vital Voices Global Leadership network.She has been selected to be a Teaching Fellow (2015) and a public narrative coach (2020, 2021) with the Harvard Kennedy School of Government to coach students from across the world.In 2019, she received the Goldman Sachs - Fortune Global Women Leaders Award and continues to mentor emerging leaders across the globe.Areas of Speciality: * Advocacy, community organising and raising awareness for women economic rights.* Capacity building of young people and underrepresented communities.* 20+ years experience in building/operating digital newsrooms for television, print & online media houses * Revenue models for media viability. * Digital transformation of tradition and digitally stagnant brands * Digital diplomacy, team building and communities of practice, gender sensitive reporting( Ambassadors, UN Resident Coordinators, comms experts)* Professional in leading the design, strategy and implementation of digital products websites, Apps,CMS, social media platforms, multimedia