Lara Baker

Lara Baker Email and Phone Number

Lead - Songwriter and Publisher Partnerships, UK and International @ Spotify
London, GB
Lara Baker's Location
London, England, United Kingdom, United Kingdom
Lara Baker's Contact Details

Lara Baker work email

Lara Baker personal email

About Lara Baker

Named in Billboard's International Power Players 2022, Music Week’s Women in Music Roll of Honour and SheSaidSo's Alternative Power List, I am an experienced music industry professional, with 18 years experience in artist/label relations, business development and event/project/team management. Reliable, self-motivated and an effective communicator, I combine a commercial business mind with a passion for supporting and empowering independent labels and artists. I have a wide range of contacts across the music, media and entertainment industries, and proven success in driving business growth. Passionate about improving diversity, gender balance and inclusivity in the music business, I have sat on UK Music’s Diversity Taskforce, support the Love Music Hate Racism campaign and organise regular women in music and diversity-focused events. I have written about such topics for The Huffington Post, and contributed to articles in Marie Claire, Forbes, Music Week and many other publications, as well as having delivered a TEDx talk on addressing the music industry power imbalance.Please feel free to email me directly - lara.baker@fuga.com.

Lara Baker's Current Company Details
Spotify

Spotify

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Lead - Songwriter and Publisher Partnerships, UK and International
London, GB
Website:
spotify.com
Employees:
17003
Lara Baker Work Experience Details
  • Spotify
    Lead - Songwriter And Publisher Partnerships, Uk And International
    Spotify
    London, Gb
  • Fuga
    General Manager, Uk & Ie
    Fuga Mar 2023 - Present
    Amsterdam, Noord Holland, Nl
    Overseeing the UK/IE team and business for leading distributor, FUGA.
  • Downtown Music Holdings
    Director Of Business Development, Uk, Ie, Australia & Nz- Songtrust
    Downtown Music Holdings May 2019 - Mar 2023
    New York, New York, Us
  • The Bkry
    Music Business Events, Marketing & Diversity Consultant
    The Bkry Apr 2018 - Jun 2019
    With a successful track record spanning 14 years in the independent sector, I specialise in events, marketing strategy, label & artist relations and diversity. Extensive experience in championing the rights of independent labels and delivering high profile events and marketing campaigns has led to an exceptional network of contacts across the industry, strong negotiation skills and the ability to lead a team to successfully achieve performance targets and company objectives on the most demanding of projects.My broad portfolio of services includes strategic marketing consultancy, full service event management, project management, PR/media engagement, artist/speaker programming and brand/music partnerships. I also work across a number of projects and initiatives aimed at improving equality and diversity in music, and offer diversity strategy for companies looking to improve and organisations working to effect positive change.Becoming a consultant in early 2018, my client list includes Get On Music/Vision Nine Group (BBC Music Introducing Live), the Music Managers Forum (MMF), the International Live Music Conference (ILMC), Liverpool Sound City, the Musicians Union (MU), The Great Escape Festival, Space Rocks (www.spacerocksofficial.com), Crying Out Loud Productions (www.cryingoutloud.co.uk), Academy of Contemporary Music (ACM) and more. With a passion for achieving better diversity and equality in the music business, I write regularly on these matters for the Huffington Post, and recently gave a TEDx talk "After #MeToo: Ending The Music Industry Power Imbalance". I sat for several years on the UK Music Diversity Taskforce, founded the AIM Women in Music conference and co-founded the Music Week Women in Music Awards. In December 2018 I delivered a TEDx talk entitled 'After #MeToo: Ending The Music Industry Power Imbalance".
  • Bbc Music Introducing Live
    Head Of Sessions Content & Programming (Consultant)
    Bbc Music Introducing Live May 2018 - Nov 2018
    Working as a consultant, I was responsible for programming all sessions and speakers for BBC Music Introducing Live at Tobacco Dock, 8-10th November 2018. BBC Music Introducing Live is the three day event for aspiring musicians and people looking to work in the music industry, attracting 15,000 people to historic Tobacco Dock for an extensive programme of masterclasses, Q&As, interviews with global music superstars and much more.
  • Association Of Independent Music Ltd
    Marketing & Events Director
    Association Of Independent Music Ltd Jan 2016 - Mar 2018
    London, England, Gb
    In addition to delivering AIM's annual events programme and strategic marketing (details below), as a Director I took on shared responsibility for the strategic direction of AIM, assessing new threats and opportunities to the organisation and sitting on the AIM Board.
  • Association Of Independent Music Ltd
    Marketing & Events Manager
    Association Of Independent Music Ltd Jun 2008 - Dec 2015
    London, England, Gb
    Responsibilities:• Organising the AIM Independent Music Awards - the only UK award show to recognise the great and good of independent music. Winners and performers have included Skepta, Adele, Bjork, Stormzy, Enter Shikari, Billy Bragg, The xx, Wiley, FKA Twigs and many more. Full organisation of awards from conception through to delivery, including sponsorship recruitment, budget management, marketing, talent booking and partnerships.• Organisation of regular networking and training events for independent record labels, including the annual Music Connected digital music trade fair attended by over 450 digital music industry figures. Also Indie-Con - the 1-day conference covering all areas of independent label business. • Advising labels on synchronisation licensing and organising the annual conference 'Synchronisation Licensing & Working With Brands'. Edited AIM's 'E-Guide to Synchronisation Licensing'. Wide range of contacts across games, Television, advertising and film, as well as at brands.• Managing AIM’s brand and communication with the wider music industry and media, in particular through management of the AIM website, social media and handling all PR.• Representation of AIM at UK and international trade fairs (Midem, SXSW, The Great Escape etc).
  • Association Of Independent Music Ltd
    Membership Manager
    Association Of Independent Music Ltd Jun 2005 - Jun 2008
    London, England, Gb
    Recruiting new independent record label members and managing the relationship between AIM and the membership.
  • Association Of Independent Music Ltd
    Association Administrator / Licensing Assistant
    Association Of Independent Music Ltd Jul 2004 - Jun 2005
    London, England, Gb
    Starting at AIM as Association Administrator, my responsibilities included PA duties to the Chairman, writing and designing promotional material, assisting with label queries, helping to organise AIM’s presence at industry conferences and planning AIM member networking and training events. When AIM Digital formed in 2005, I took on the additional role of Licensing Assistant, administering collective licensing deals between member record labels and digital retailers (Napster, eMusic, etc).
  • Emi Records
    Catalogue Press Assistant
    Emi Records Aug 2004 - Nov 2004
    Elkader, Ia, Us
    Responsible for liaising with journalists, compiling press packs and general admin support to the catalogue department's press office - working on releases from Phil Collins, The Ratpack and others.

Lara Baker Skills

Music Industry Social Networking Record Labels Music Entertainment Music Licensing New Media Digital Marketing Event Management Public Relations Live Events Email Marketing Online Advertising Digital Media Marketing Music Production Festivals Social Media Film Music Publishing Press Releases Copywriting Online Marketing A&r Digital Strategy Digital Distribution Talent Booking Creative Direction Music Supervision Digital Audio Sound Advertising Music Management

Lara Baker Education Details

  • Buckinghamshire New University
    Buckinghamshire New University
    Music Industry Management

Frequently Asked Questions about Lara Baker

What company does Lara Baker work for?

Lara Baker works for Spotify

What is Lara Baker's role at the current company?

Lara Baker's current role is Lead - Songwriter and Publisher Partnerships, UK and International.

What is Lara Baker's email address?

Lara Baker's email address is la****@****die.com

What schools did Lara Baker attend?

Lara Baker attended Buckinghamshire New University.

What are some of Lara Baker's interests?

Lara Baker has interest in Music Marketing, Live Music, Event Management, Digital/technology, Film.

What skills is Lara Baker known for?

Lara Baker has skills like Music Industry, Social Networking, Record Labels, Music, Entertainment, Music Licensing, New Media, Digital Marketing, Event Management, Public Relations, Live Events, Email Marketing.

Who are Lara Baker's colleagues?

Lara Baker's colleagues are Mahnoor Choudhry, Christine Prathika, Kristi Simmons, Sidibe Oumar, Ritesh Kumar, Gabriel De Paz, Lucas Lencinas.

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