Lara Richardson Email and Phone Number
Lara Richardson work email
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Lara Richardson personal email
Talent for creating impactful customer experiences that drive measurable results. I build multi-disciplinary teams and institute scalable processes.
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Director, Digital Services | CrmIntermountain Healthcare Apr 2022 - PresentCharlotte, North Carolina, United StatesLeads the Salesforce Center of Excellence and Contact Center Transformation including strategy, architecture, design, development, and implementation as part of our digital transformation. Focused on creating and orchestrating simple and easy consumer experiences across our enterprise channels.
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Director Of Digital ServicesScl Health Mar 2021 - Mar 2022Leads the Salesforce Center of Excellence including strategy, architecture, design, development, and implementation as part of our digital transformation. Focused on creating and orchestrating simple and easy consumer experiences across our enterprise channels. -
Director Of Digital Marketing StrategyAtrium Health Feb 2016 - Mar 2021Lead digital marketing and content strategy for Atrium Health with the goal of making healthcare easier, for all. Oversee the team that creates customer experiences across digital channels including the website, blog, social, paid media, SEO, location management, mobile, and email. -
Customer Experience Strategy, Preferred BankingBank Of America Nov 2014 - Feb 2016- Designed a strategic customer experience framework for the bank to listen, understand, and respond to customers- Created customer journeys to facilitate end to end consumer experience analysis. Journey maps have provided information about what it would take to succeed by highlight gaps between customer expectations and actual experience, hone in on areas for further analysis, and support business case development- Finalist, 2015 Gartner Financial Services Cool Business Awards: Most Innovative Digital Customer Service Enhancement -
Account DirectorYodle Aug 2013 - Nov 2014Charlotte, North Carolina$160M seller of online marketing services to small to mid-sized businesses- - Build comprehensive digital marketing strategies for franchised business with the objective of increasing brand awareness, increasing traffic & visibility, and generating additional leads across hundreds of locations- Create multi-channel marketing strategies leveraging SEO, PPC, display, social media , and review management- Oversee design and development of all creative aspects including websites, display banners, and ad copy- Manage campaigns and optimize performance based on web analytics data and marketing KPI/metrics- Drive retention, satisfaction and growth across national accounts including Armstrong Flooring, and Merry Maids- Develop monthly advertising spend recommendations for locations to generate the best ROI by analyzing their lead volume, call quality analytics, and close rates at each location -
Vp, Digital Brand Marketing ManagerWells Fargo May 2010 - Aug 2013- Brand Manager who provides strategic direction on how to best leverage digital channels - including search, display, social, mobile, and tablet - Consult with Product Managers to develop strategies that leverage digital media. Trusted partner that delivers on the business goals and maximizes returns. Segment specialties include students and small business- Lead planning and implementation of media and creative development for $15MM+ in yearly campaigns. Focus either on improving consideration (top of funnel metrics) or generating sales/leads (lower funnel metrics) at an acceptable cost. - Collaborate with offline and in-store to create an integrated customer experiences- Optimize campaign performance to maximize advertising impact and meet sales goals at an acceptable CPA/CPL- Built a comprehensive digital strategy that successfully publicized the conversion of Wachovia to the Wells Fargo brand while mitigating attrition; Campaign increased awareness,brand perception and consideration intent in newly converted regions -
Avp, Online Marketing Client ManagerWachovia Aug 2006 - May 2010• Develop online marketing strategy for credit cards, debit cards and gift cards to increase acquisition, penetration, and usage. • Build online marketing campaign strategy for acquisiton of auto refinance loans. • Create the online presence for the Corporate & Institution Bank to increase awareness and purchase consideration. • Implementation and execution of online media campaigns including email, online demos, website promotions, search engine marketing (paid and organic), and landing pages. • Analyze and optimize campaigns in order to achieve growth and revenue
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Sr Online Program ManagerCarat Fusion Sep 2002 - Jun 2006Managed affiliate marketing team and oversaw strategic planning for retailers including adidas, Philips electronics, Equifax, Gateway, and Kodak. -
Media PlannerCarat Freeman Jul 2000 - Jul 2001
Lara Richardson Skills
Lara Richardson Education Details
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Business Administration And Management, General -
Psychology
Frequently Asked Questions about Lara Richardson
What company does Lara Richardson work for?
Lara Richardson works for Intermountain Healthcare
What is Lara Richardson's role at the current company?
Lara Richardson's current role is Director Of Digital Services at Intermountain Healthcare.
What is Lara Richardson's email address?
Lara Richardson's email address is la****@****lth.org
What is Lara Richardson's direct phone number?
Lara Richardson's direct phone number is +161744*****
What schools did Lara Richardson attend?
Lara Richardson attended Wake Forest University - Babcock Graduate School Of Management, The Johns Hopkins University.
What skills is Lara Richardson known for?
Lara Richardson has skills like Digital Marketing, Digital Strategy, Online Marketing, Sem, Analytics, Integrated Marketing, Strategy, Management, Online Advertising, Digital Media, Web Analytics, Email Marketing.
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Lara Richardson
Cfo & Managing Partner Of Lane Creek Reserve Managing Partner Of Lane Creek Hemp CompanyCentral Point, Or2gmail.com, havanacentral.com3 +121239XXXXX
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Lara Richardson
Los Angeles, Ca3hotmail.com, hallmarkchannel.com, discovery.com4 +121254XXXXX
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1stevenson.edu
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